Audiovisual translation: theory and practice of dubbing

• Autor(a) principal: Villela, Adauto Lúcio Caetano
• Data de Publicação: 2020
• Outros Autores: Bustamante Teixeira, Pedro, Fois, Eleonora
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Rónai
• Texto Completo: https://periodicos.ufjf.br/index.php/ronai/article/view/32100
• topic: adaptation; South Park; translation; dubbing; adaptação; South Park; tradução; dublagem

Audiovisual translation is a relatively new and yet quite unexplored branch of Translation Studies. Despite being the main means for the enjoinment of big screen and television products, adaptation still arousessuspicion in scholars and critics, who do not even agree on its definition. After presenting the different kinds of audiovisual translation, the article focuses on the steps of the adaptation process: linguistic challenges, technical solutions which often pass unnoticed in an analysis, constraints, the professionals involved, and, last but not least, the norms which rule and conform the field. The choice for the case study has fallen on South Park, an excellent example of challenge on multiple levels which gives the chance to analyze the actual problems every frame or line presents, and to verify victories and losses of thejob.