Os Traços Identitários dos Consumidores de Vinhos em Minas Gerais
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Repositório Institucional da UFLA |
Texto Completo: | http://repositorio.ufla.br/jspui/handle/1/49689 |
Resumo: | Wine is present in various periods in the history of mankind and its symbolic, cultural and social representation proves to be relevant for people to develop identity traits due to the consumption of the drink. This article aimed to identify and describe the identity traits of wine consumers in Minas Gerais, based on the principles of identity based on motivation (salience, association, relevance, verification and conflict) by Reed et al. (2012). Forty interviews were conducted with regular consumers of the drink in four cities in Minas Gerais. The results indicate that the identitary salience stems from the affirmation of the unique characteristics that shape their attitudes and reinforce this perception. The association takes place by retrieving memories of visited places and personal memories, as well as linking consumption to other activities or people. Relevance occurs according to the assessments of your actions based on the objective of consumption, in addition to the symbolic aspects involved. Verification takes into account identity validation when meeting established standards. The conflict occurs when multiple identities operate in the same context of consumption. It is concluded that wine consumption is an activity capable of forming identity traits in consumers, increasing engagement with the drink. |
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Os Traços Identitários dos Consumidores de Vinhos em Minas GeraisThe Identity Traits of Wine Consumers in Minas GeraisVnho - ConsumoConsumidores - IdentidadeWine - ConsumptionConsumers - IdentityWine is present in various periods in the history of mankind and its symbolic, cultural and social representation proves to be relevant for people to develop identity traits due to the consumption of the drink. This article aimed to identify and describe the identity traits of wine consumers in Minas Gerais, based on the principles of identity based on motivation (salience, association, relevance, verification and conflict) by Reed et al. (2012). Forty interviews were conducted with regular consumers of the drink in four cities in Minas Gerais. The results indicate that the identitary salience stems from the affirmation of the unique characteristics that shape their attitudes and reinforce this perception. The association takes place by retrieving memories of visited places and personal memories, as well as linking consumption to other activities or people. Relevance occurs according to the assessments of your actions based on the objective of consumption, in addition to the symbolic aspects involved. Verification takes into account identity validation when meeting established standards. The conflict occurs when multiple identities operate in the same context of consumption. It is concluded that wine consumption is an activity capable of forming identity traits in consumers, increasing engagement with the drink.O vinho se faz presente em vários períodos da história da humanidade e a sua representação simbólica, cultural e social, demonstra-se pertinente para que as pessoas desenvolvam traços identitários em razão do consumo da bebida. Este artigo teve como objetivo identificar e descrever os traços identitários dos consumidores de vinhos em Minas Gerais, com base nos princípios de identidade baseada em motivação (saliência, associação, relevância, verificação e conflito) de Reed et al. (2012). Para isto, realizou-se 40 entrevistas com consumidores assíduos da bebida em quatro cidades do estado de Minas Gerais. Os resultados indicam que a saliência identitária decorre da afirmação das características únicas que moldam suas atitudes e reforçam esta percepção. A associação acontece ao resgatar memórias de locais visitados e lembranças pessoais, bem como vincular o consumo a outras atividades ou pessoas. A relevância ocorre conforme as avaliações de suas ações mediante ao objetivo do consumo, além dos aspectos simbólicos envolvidos. A verificação leva em consideração a validação da identidade ao cumprir normas estabelecidas. O conflito ocorre quando múltiplas identidades atuam em mesmo contexto de consumo. Conclui-se que o consumo de vinhos é uma atividade capaz de formar traços identitários nos consumidores, aumentando o engajamento com a bebida.Universidade Federal de Pernambuco2022-04-06T22:24:37Z2022-04-06T22:24:37Z2021info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfCASTRO, A. L. de O. et al. Os Traços Identitários dos Consumidores de Vinhos em Minas Gerais. Consumer Behavior Review, Recife, v. 5, n. 2, p. 243-260, 2021. DOI: https://doi.org/10.51359/2526-7884.2021.248569.http://repositorio.ufla.br/jspui/handle/1/49689Consumer Behavior Review - Revista Comportamento do Consumidorreponame:Repositório Institucional da UFLAinstname:Universidade Federal de Lavras (UFLA)instacron:UFLAAttribution 4.0 Internationalhttp://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessCastro, Álvaro Leonel de OliveiraVilas Boas, Luiz Henrique de BarrosRezende, Daniel Carvalho dePimenta, Márcio Lopespor2022-04-06T22:27:12Zoai:localhost:1/49689Repositório InstitucionalPUBhttp://repositorio.ufla.br/oai/requestnivaldo@ufla.br || repositorio.biblioteca@ufla.bropendoar:2022-04-06T22:27:12Repositório Institucional da UFLA - Universidade Federal de Lavras (UFLA)false |
dc.title.none.fl_str_mv |
Os Traços Identitários dos Consumidores de Vinhos em Minas Gerais The Identity Traits of Wine Consumers in Minas Gerais |
title |
Os Traços Identitários dos Consumidores de Vinhos em Minas Gerais |
spellingShingle |
Os Traços Identitários dos Consumidores de Vinhos em Minas Gerais Castro, Álvaro Leonel de Oliveira Vnho - Consumo Consumidores - Identidade Wine - Consumption Consumers - Identity |
title_short |
Os Traços Identitários dos Consumidores de Vinhos em Minas Gerais |
title_full |
Os Traços Identitários dos Consumidores de Vinhos em Minas Gerais |
title_fullStr |
Os Traços Identitários dos Consumidores de Vinhos em Minas Gerais |
title_full_unstemmed |
Os Traços Identitários dos Consumidores de Vinhos em Minas Gerais |
title_sort |
Os Traços Identitários dos Consumidores de Vinhos em Minas Gerais |
author |
Castro, Álvaro Leonel de Oliveira |
author_facet |
Castro, Álvaro Leonel de Oliveira Vilas Boas, Luiz Henrique de Barros Rezende, Daniel Carvalho de Pimenta, Márcio Lopes |
author_role |
author |
author2 |
Vilas Boas, Luiz Henrique de Barros Rezende, Daniel Carvalho de Pimenta, Márcio Lopes |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Castro, Álvaro Leonel de Oliveira Vilas Boas, Luiz Henrique de Barros Rezende, Daniel Carvalho de Pimenta, Márcio Lopes |
dc.subject.por.fl_str_mv |
Vnho - Consumo Consumidores - Identidade Wine - Consumption Consumers - Identity |
topic |
Vnho - Consumo Consumidores - Identidade Wine - Consumption Consumers - Identity |
description |
Wine is present in various periods in the history of mankind and its symbolic, cultural and social representation proves to be relevant for people to develop identity traits due to the consumption of the drink. This article aimed to identify and describe the identity traits of wine consumers in Minas Gerais, based on the principles of identity based on motivation (salience, association, relevance, verification and conflict) by Reed et al. (2012). Forty interviews were conducted with regular consumers of the drink in four cities in Minas Gerais. The results indicate that the identitary salience stems from the affirmation of the unique characteristics that shape their attitudes and reinforce this perception. The association takes place by retrieving memories of visited places and personal memories, as well as linking consumption to other activities or people. Relevance occurs according to the assessments of your actions based on the objective of consumption, in addition to the symbolic aspects involved. Verification takes into account identity validation when meeting established standards. The conflict occurs when multiple identities operate in the same context of consumption. It is concluded that wine consumption is an activity capable of forming identity traits in consumers, increasing engagement with the drink. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021 2022-04-06T22:24:37Z 2022-04-06T22:24:37Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
CASTRO, A. L. de O. et al. Os Traços Identitários dos Consumidores de Vinhos em Minas Gerais. Consumer Behavior Review, Recife, v. 5, n. 2, p. 243-260, 2021. DOI: https://doi.org/10.51359/2526-7884.2021.248569. http://repositorio.ufla.br/jspui/handle/1/49689 |
identifier_str_mv |
CASTRO, A. L. de O. et al. Os Traços Identitários dos Consumidores de Vinhos em Minas Gerais. Consumer Behavior Review, Recife, v. 5, n. 2, p. 243-260, 2021. DOI: https://doi.org/10.51359/2526-7884.2021.248569. |
url |
http://repositorio.ufla.br/jspui/handle/1/49689 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.rights.driver.fl_str_mv |
Attribution 4.0 International http://creativecommons.org/licenses/by/4.0/ info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Attribution 4.0 International http://creativecommons.org/licenses/by/4.0/ |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Pernambuco |
publisher.none.fl_str_mv |
Universidade Federal de Pernambuco |
dc.source.none.fl_str_mv |
Consumer Behavior Review - Revista Comportamento do Consumidor reponame:Repositório Institucional da UFLA instname:Universidade Federal de Lavras (UFLA) instacron:UFLA |
instname_str |
Universidade Federal de Lavras (UFLA) |
instacron_str |
UFLA |
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UFLA |
reponame_str |
Repositório Institucional da UFLA |
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Repositório Institucional da UFLA |
repository.name.fl_str_mv |
Repositório Institucional da UFLA - Universidade Federal de Lavras (UFLA) |
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nivaldo@ufla.br || repositorio.biblioteca@ufla.br |
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1815439048846606336 |