Os Traços Identitários dos Consumidores de Vinhos em Minas Gerais

Detalhes bibliográficos
Autor(a) principal: Castro, Álvaro Leonel de Oliveira
Data de Publicação: 2021
Outros Autores: Vilas Boas, Luiz Henrique de Barros, Rezende, Daniel Carvalho de, Pimenta, Márcio Lopes
Tipo de documento: Artigo
Idioma: por
Título da fonte: Repositório Institucional da UFLA
Texto Completo: http://repositorio.ufla.br/jspui/handle/1/49689
Resumo: Wine is present in various periods in the history of mankind and its symbolic, cultural and social representation proves to be relevant for people to develop identity traits due to the consumption of the drink. This article aimed to identify and describe the identity traits of wine consumers in Minas Gerais, based on the principles of identity based on motivation (salience, association, relevance, verification and conflict) by Reed et al. (2012). Forty interviews were conducted with regular consumers of the drink in four cities in Minas Gerais. The results indicate that the identitary salience stems from the affirmation of the unique characteristics that shape their attitudes and reinforce this perception. The association takes place by retrieving memories of visited places and personal memories, as well as linking consumption to other activities or people. Relevance occurs according to the assessments of your actions based on the objective of consumption, in addition to the symbolic aspects involved. Verification takes into account identity validation when meeting established standards. The conflict occurs when multiple identities operate in the same context of consumption. It is concluded that wine consumption is an activity capable of forming identity traits in consumers, increasing engagement with the drink.
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spelling Os Traços Identitários dos Consumidores de Vinhos em Minas GeraisThe Identity Traits of Wine Consumers in Minas GeraisVnho - ConsumoConsumidores - IdentidadeWine - ConsumptionConsumers - IdentityWine is present in various periods in the history of mankind and its symbolic, cultural and social representation proves to be relevant for people to develop identity traits due to the consumption of the drink. This article aimed to identify and describe the identity traits of wine consumers in Minas Gerais, based on the principles of identity based on motivation (salience, association, relevance, verification and conflict) by Reed et al. (2012). Forty interviews were conducted with regular consumers of the drink in four cities in Minas Gerais. The results indicate that the identitary salience stems from the affirmation of the unique characteristics that shape their attitudes and reinforce this perception. The association takes place by retrieving memories of visited places and personal memories, as well as linking consumption to other activities or people. Relevance occurs according to the assessments of your actions based on the objective of consumption, in addition to the symbolic aspects involved. Verification takes into account identity validation when meeting established standards. The conflict occurs when multiple identities operate in the same context of consumption. It is concluded that wine consumption is an activity capable of forming identity traits in consumers, increasing engagement with the drink.O vinho se faz presente em vários períodos da história da humanidade e a sua representação simbólica, cultural e social, demonstra-se pertinente para que as pessoas desenvolvam traços identitários em razão do consumo da bebida. Este artigo teve como objetivo identificar e descrever os traços identitários dos consumidores de vinhos em Minas Gerais, com base nos princípios de identidade baseada em motivação (saliência, associação, relevância, verificação e conflito) de Reed et al. (2012). Para isto, realizou-se 40 entrevistas com consumidores assíduos da bebida em quatro cidades do estado de Minas Gerais. Os resultados indicam que a saliência identitária decorre da afirmação das características únicas que moldam suas atitudes e reforçam esta percepção. A associação acontece ao resgatar memórias de locais visitados e lembranças pessoais, bem como vincular o consumo a outras atividades ou pessoas. A relevância ocorre conforme as avaliações de suas ações mediante ao objetivo do consumo, além dos aspectos simbólicos envolvidos. A verificação leva em consideração a validação da identidade ao cumprir normas estabelecidas. O conflito ocorre quando múltiplas identidades atuam em mesmo contexto de consumo. Conclui-se que o consumo de vinhos é uma atividade capaz de formar traços identitários nos consumidores, aumentando o engajamento com a bebida.Universidade Federal de Pernambuco2022-04-06T22:24:37Z2022-04-06T22:24:37Z2021info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfCASTRO, A. L. de O. et al. Os Traços Identitários dos Consumidores de Vinhos em Minas Gerais. Consumer Behavior Review, Recife, v. 5, n. 2, p. 243-260, 2021. DOI: https://doi.org/10.51359/2526-7884.2021.248569.http://repositorio.ufla.br/jspui/handle/1/49689Consumer Behavior Review - Revista Comportamento do Consumidorreponame:Repositório Institucional da UFLAinstname:Universidade Federal de Lavras (UFLA)instacron:UFLAAttribution 4.0 Internationalhttp://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessCastro, Álvaro Leonel de OliveiraVilas Boas, Luiz Henrique de BarrosRezende, Daniel Carvalho dePimenta, Márcio Lopespor2022-04-06T22:27:12Zoai:localhost:1/49689Repositório InstitucionalPUBhttp://repositorio.ufla.br/oai/requestnivaldo@ufla.br || repositorio.biblioteca@ufla.bropendoar:2022-04-06T22:27:12Repositório Institucional da UFLA - Universidade Federal de Lavras (UFLA)false
dc.title.none.fl_str_mv Os Traços Identitários dos Consumidores de Vinhos em Minas Gerais
The Identity Traits of Wine Consumers in Minas Gerais
title Os Traços Identitários dos Consumidores de Vinhos em Minas Gerais
spellingShingle Os Traços Identitários dos Consumidores de Vinhos em Minas Gerais
Castro, Álvaro Leonel de Oliveira
Vnho - Consumo
Consumidores - Identidade
Wine - Consumption
Consumers - Identity
title_short Os Traços Identitários dos Consumidores de Vinhos em Minas Gerais
title_full Os Traços Identitários dos Consumidores de Vinhos em Minas Gerais
title_fullStr Os Traços Identitários dos Consumidores de Vinhos em Minas Gerais
title_full_unstemmed Os Traços Identitários dos Consumidores de Vinhos em Minas Gerais
title_sort Os Traços Identitários dos Consumidores de Vinhos em Minas Gerais
author Castro, Álvaro Leonel de Oliveira
author_facet Castro, Álvaro Leonel de Oliveira
Vilas Boas, Luiz Henrique de Barros
Rezende, Daniel Carvalho de
Pimenta, Márcio Lopes
author_role author
author2 Vilas Boas, Luiz Henrique de Barros
Rezende, Daniel Carvalho de
Pimenta, Márcio Lopes
author2_role author
author
author
dc.contributor.author.fl_str_mv Castro, Álvaro Leonel de Oliveira
Vilas Boas, Luiz Henrique de Barros
Rezende, Daniel Carvalho de
Pimenta, Márcio Lopes
dc.subject.por.fl_str_mv Vnho - Consumo
Consumidores - Identidade
Wine - Consumption
Consumers - Identity
topic Vnho - Consumo
Consumidores - Identidade
Wine - Consumption
Consumers - Identity
description Wine is present in various periods in the history of mankind and its symbolic, cultural and social representation proves to be relevant for people to develop identity traits due to the consumption of the drink. This article aimed to identify and describe the identity traits of wine consumers in Minas Gerais, based on the principles of identity based on motivation (salience, association, relevance, verification and conflict) by Reed et al. (2012). Forty interviews were conducted with regular consumers of the drink in four cities in Minas Gerais. The results indicate that the identitary salience stems from the affirmation of the unique characteristics that shape their attitudes and reinforce this perception. The association takes place by retrieving memories of visited places and personal memories, as well as linking consumption to other activities or people. Relevance occurs according to the assessments of your actions based on the objective of consumption, in addition to the symbolic aspects involved. Verification takes into account identity validation when meeting established standards. The conflict occurs when multiple identities operate in the same context of consumption. It is concluded that wine consumption is an activity capable of forming identity traits in consumers, increasing engagement with the drink.
publishDate 2021
dc.date.none.fl_str_mv 2021
2022-04-06T22:24:37Z
2022-04-06T22:24:37Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv CASTRO, A. L. de O. et al. Os Traços Identitários dos Consumidores de Vinhos em Minas Gerais. Consumer Behavior Review, Recife, v. 5, n. 2, p. 243-260, 2021. DOI: https://doi.org/10.51359/2526-7884.2021.248569.
http://repositorio.ufla.br/jspui/handle/1/49689
identifier_str_mv CASTRO, A. L. de O. et al. Os Traços Identitários dos Consumidores de Vinhos em Minas Gerais. Consumer Behavior Review, Recife, v. 5, n. 2, p. 243-260, 2021. DOI: https://doi.org/10.51359/2526-7884.2021.248569.
url http://repositorio.ufla.br/jspui/handle/1/49689
dc.language.iso.fl_str_mv por
language por
dc.rights.driver.fl_str_mv Attribution 4.0 International
http://creativecommons.org/licenses/by/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Attribution 4.0 International
http://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Pernambuco
publisher.none.fl_str_mv Universidade Federal de Pernambuco
dc.source.none.fl_str_mv Consumer Behavior Review - Revista Comportamento do Consumidor
reponame:Repositório Institucional da UFLA
instname:Universidade Federal de Lavras (UFLA)
instacron:UFLA
instname_str Universidade Federal de Lavras (UFLA)
instacron_str UFLA
institution UFLA
reponame_str Repositório Institucional da UFLA
collection Repositório Institucional da UFLA
repository.name.fl_str_mv Repositório Institucional da UFLA - Universidade Federal de Lavras (UFLA)
repository.mail.fl_str_mv nivaldo@ufla.br || repositorio.biblioteca@ufla.br
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