ADVERTISING, MEDIA AND EDUCATION: THE OFFICIAL AND ADVERTISING SPEECH ABOUT THE REFORM OF HIGH SCHOOL 2017

Detalhes bibliográficos
Autor(a) principal: Ortega, André
Data de Publicação: 2022
Outros Autores: Germano Hollerbach , Joana D'Arc
Tipo de documento: Artigo
Idioma: por
Título da fonte: Educação em Revista
Texto Completo: https://periodicos.ufmg.br/index.php/edrevista/article/view/37849
Resumo: This article brings the results of the research that analyzed the advertisements about the reform of the high school of 2017, making counterpoints with the reality of the Brazilian educational system and taking into account socioeconomic issues, interpretations of the text of the law and historical perspectives of the policies for teaching medium in Brazil. Techniques of document and content analysis were used using the Iramuteq software for examining texts in the light of a bibliographic matrix supported by the main axes of dialectical historical materialism. The existence of two axes contained in the advertisements was identified: the defense that Law No. 13,415 / 17 brings vigor and airs of renewal and novelty to high school, on the one hand, and, on the other, the exaltation of a supposed freedom of choice by students for the curricular trajectory according to their ambitions, desires and personal goals for the future, which would increase their satisfaction with the school experience. However, we defend that the official and publicity discourse on Law nº 13.415 / 17 presents a fallacious content that distorts and manipulates the content of the legal text, being that the main objective of the ads is to guarantee the conditions of implementation of an educational reform that befits those interested in maintaining the social status quo, in which an elite dominates and directs society, controls production and big capital and relegates to the rest of society a totally adverse socio-economic reality in which not even education was guaranteed for all.
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spelling ADVERTISING, MEDIA AND EDUCATION: THE OFFICIAL AND ADVERTISING SPEECH ABOUT THE REFORM OF HIGH SCHOOL 2017PUBLICIDAD, MEDIOS Y EDUCACIÓN: EL DISCURSO OFICIAL Y PUBLICITARIO SOBRE LA REFORMA DE LA ESCUELA SECUNDARIA 2017PROPAGANDA, MÍDIA E EDUCAÇÃO: O DISCURSO OFICIAL E PUBLICITÁRIO SOBRE A REFORMA DO ENSINO MÉDIO DE 2017Ensino MédioPropagandaReforma do Ensino MédioLei 13.415/2017Educação BásicaHigh schoolAdvertisingHigh School ReformLaw 13,415 / 2017Basic educationEscuela secundariaPublicidadReforma de la escuela secundariaLey 13.415 / 2017Educación básicaThis article brings the results of the research that analyzed the advertisements about the reform of the high school of 2017, making counterpoints with the reality of the Brazilian educational system and taking into account socioeconomic issues, interpretations of the text of the law and historical perspectives of the policies for teaching medium in Brazil. Techniques of document and content analysis were used using the Iramuteq software for examining texts in the light of a bibliographic matrix supported by the main axes of dialectical historical materialism. The existence of two axes contained in the advertisements was identified: the defense that Law No. 13,415 / 17 brings vigor and airs of renewal and novelty to high school, on the one hand, and, on the other, the exaltation of a supposed freedom of choice by students for the curricular trajectory according to their ambitions, desires and personal goals for the future, which would increase their satisfaction with the school experience. However, we defend that the official and publicity discourse on Law nº 13.415 / 17 presents a fallacious content that distorts and manipulates the content of the legal text, being that the main objective of the ads is to guarantee the conditions of implementation of an educational reform that befits those interested in maintaining the social status quo, in which an elite dominates and directs society, controls production and big capital and relegates to the rest of society a totally adverse socio-economic reality in which not even education was guaranteed for all.Este artículo presenta resultados de investigación que analizó los anuncios sobre la reforma de la escuela secundaria de 2017, haciendo contrapuntos con la realidad del sistema educativo brasileño y teniendo en cuenta los problemas socioeconómicos, las interpretaciones del texto de la ley y las perspectivas históricas de las políticas de enseñanza. medio en Brasil. Se utilizaron técnicas de análisis de documentos y contenido utilizando el software Iramuteq para examinar textos a la luz de matriz bibliográfica respaldada por el materialismo histórico dialéctico. Se identificó la existencia de dos ejes contenidos en los anuncios: la defensa de que la Ley N ° 13.415 / 17 trae vigor y aires de renovación y novedad a la escuela secundaria, por un lado, y, por otro, la exaltación de una supuesta libertad de elección de los alumnos según la trayectoria curricular de acuerdo con sus ambiciones y metas personales para el futuro, lo que aumentaría su satisfacción con la experiencia escolar. Defendemos que el discurso oficial y publicitario sobre la Ley nº 13.415 / 17 presenta un contenido falaz que distorsiona y manipula el contenido del texto legal, siendo que el objetivo principal de los anuncios es garantizar las condiciones de implementación de una reforma educativa que corresponda a aquellos Interesado en mantener el status quo, en el que una élite domina y dirige la sociedad, controla la producción y el capital y relega al resto de la sociedad una realidad socioeconómica adversa en la que ni siquiera la educación estaba garantizada para todos.Este artigo traz os resultados de uma pesquisa que analisou as propagandas sobre a reforma do Ensino Médio de 2017, realizando contrapontos com a realidade do sistema educacional brasileiro e levando em conta questões socioeconômicas, interpretações do próprio texto da lei e perspectivas históricas das políticas para o Ensino Médio no Brasil. Foram utilizadas  técnicas de análise documental e de conteúdo com uso do software Iramuteq de exame de textos à luz de matriz bibliográfica amparada nos principais eixos do materialismo histórico dialético. Identificou-se a existência de dois eixos contidos nas propagandas: a defesa de que a Lei nº 13.415/17 traz vigor e ares de renovação e novidade ao Ensino Médio, por um lado, ao passo em que, por outro, a exaltação de uma suposta liberdade de escolha por parte dos educandos pela trajetória curricular de acordo com suas ambições, desejos e metas pessoais para o futuro, o que aumentaria a satisfação destes com a experiência escolar. Entretanto, defendemos que o discurso oficial e publicitário sobre a Lei nº 13.415/17 apresenta um conteúdo falacioso, que distorce e manipula o conteúdo do texto legal, sendo que o objetivo principal dos anúncios é garantir as condições de implementação de uma reforma educacional que convém àqueles interessados na manutenção do status quo social, no qual uma elite domina e dirige a sociedade, controlando a produção e o grande capital, relegando ao conjunto restante da sociedade uma realidade socioeconômica totalmente adversa na qual nem mesmo a educação é garantida para todos de forma igualitária.Educação em Revista 2022-04-04info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer reviewedText Revisado por paresTextoAvaliado por ParesTexto application/pdfapplication/pdfhttps://periodicos.ufmg.br/index.php/edrevista/article/view/37849Educação em Revista ; v. 37 n. 1 (2021): Vol. 37 (2021)1982-66210102-4698reponame:Educação em Revistainstname:Universidade Federal de Minas Gerais (UFMG)instacron:UFMGporhttps://periodicos.ufmg.br/index.php/edrevista/article/view/37849/36443https://periodicos.ufmg.br/index.php/edrevista/article/view/37849/36444Copyright (c) 2022 Educação em Revista https://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessOrtega, AndréGermano Hollerbach , Joana D'Arc2023-05-29T13:08:43Zoai:periodicos.ufmg.br:article/37849Revistahttps://periodicos.ufmg.br/index.php/edrevistaPUBhttps://periodicos.ufmg.br/index.php/edrevista/oai||sergiocirino99@yahoo.com|| revista@fae.ufmg.br1982-66210102-4698opendoar:2023-05-29T13:08:43Educação em Revista - Universidade Federal de Minas Gerais (UFMG)false
dc.title.none.fl_str_mv ADVERTISING, MEDIA AND EDUCATION: THE OFFICIAL AND ADVERTISING SPEECH ABOUT THE REFORM OF HIGH SCHOOL 2017
PUBLICIDAD, MEDIOS Y EDUCACIÓN: EL DISCURSO OFICIAL Y PUBLICITARIO SOBRE LA REFORMA DE LA ESCUELA SECUNDARIA 2017
PROPAGANDA, MÍDIA E EDUCAÇÃO: O DISCURSO OFICIAL E PUBLICITÁRIO SOBRE A REFORMA DO ENSINO MÉDIO DE 2017
title ADVERTISING, MEDIA AND EDUCATION: THE OFFICIAL AND ADVERTISING SPEECH ABOUT THE REFORM OF HIGH SCHOOL 2017
spellingShingle ADVERTISING, MEDIA AND EDUCATION: THE OFFICIAL AND ADVERTISING SPEECH ABOUT THE REFORM OF HIGH SCHOOL 2017
Ortega, André
Ensino Médio
Propaganda
Reforma do Ensino Médio
Lei 13.415/2017
Educação Básica
High school
Advertising
High School Reform
Law 13,415 / 2017
Basic education
Escuela secundaria
Publicidad
Reforma de la escuela secundaria
Ley 13.415 / 2017
Educación básica
title_short ADVERTISING, MEDIA AND EDUCATION: THE OFFICIAL AND ADVERTISING SPEECH ABOUT THE REFORM OF HIGH SCHOOL 2017
title_full ADVERTISING, MEDIA AND EDUCATION: THE OFFICIAL AND ADVERTISING SPEECH ABOUT THE REFORM OF HIGH SCHOOL 2017
title_fullStr ADVERTISING, MEDIA AND EDUCATION: THE OFFICIAL AND ADVERTISING SPEECH ABOUT THE REFORM OF HIGH SCHOOL 2017
title_full_unstemmed ADVERTISING, MEDIA AND EDUCATION: THE OFFICIAL AND ADVERTISING SPEECH ABOUT THE REFORM OF HIGH SCHOOL 2017
title_sort ADVERTISING, MEDIA AND EDUCATION: THE OFFICIAL AND ADVERTISING SPEECH ABOUT THE REFORM OF HIGH SCHOOL 2017
author Ortega, André
author_facet Ortega, André
Germano Hollerbach , Joana D'Arc
author_role author
author2 Germano Hollerbach , Joana D'Arc
author2_role author
dc.contributor.author.fl_str_mv Ortega, André
Germano Hollerbach , Joana D'Arc
dc.subject.por.fl_str_mv Ensino Médio
Propaganda
Reforma do Ensino Médio
Lei 13.415/2017
Educação Básica
High school
Advertising
High School Reform
Law 13,415 / 2017
Basic education
Escuela secundaria
Publicidad
Reforma de la escuela secundaria
Ley 13.415 / 2017
Educación básica
topic Ensino Médio
Propaganda
Reforma do Ensino Médio
Lei 13.415/2017
Educação Básica
High school
Advertising
High School Reform
Law 13,415 / 2017
Basic education
Escuela secundaria
Publicidad
Reforma de la escuela secundaria
Ley 13.415 / 2017
Educación básica
description This article brings the results of the research that analyzed the advertisements about the reform of the high school of 2017, making counterpoints with the reality of the Brazilian educational system and taking into account socioeconomic issues, interpretations of the text of the law and historical perspectives of the policies for teaching medium in Brazil. Techniques of document and content analysis were used using the Iramuteq software for examining texts in the light of a bibliographic matrix supported by the main axes of dialectical historical materialism. The existence of two axes contained in the advertisements was identified: the defense that Law No. 13,415 / 17 brings vigor and airs of renewal and novelty to high school, on the one hand, and, on the other, the exaltation of a supposed freedom of choice by students for the curricular trajectory according to their ambitions, desires and personal goals for the future, which would increase their satisfaction with the school experience. However, we defend that the official and publicity discourse on Law nº 13.415 / 17 presents a fallacious content that distorts and manipulates the content of the legal text, being that the main objective of the ads is to guarantee the conditions of implementation of an educational reform that befits those interested in maintaining the social status quo, in which an elite dominates and directs society, controls production and big capital and relegates to the rest of society a totally adverse socio-economic reality in which not even education was guaranteed for all.
publishDate 2022
dc.date.none.fl_str_mv 2022-04-04
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer reviewed
Text
Revisado por pares
Texto
Avaliado por Pares
Texto
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufmg.br/index.php/edrevista/article/view/37849
url https://periodicos.ufmg.br/index.php/edrevista/article/view/37849
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufmg.br/index.php/edrevista/article/view/37849/36443
https://periodicos.ufmg.br/index.php/edrevista/article/view/37849/36444
dc.rights.driver.fl_str_mv Copyright (c) 2022 Educação em Revista
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Educação em Revista
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Educação em Revista
publisher.none.fl_str_mv Educação em Revista
dc.source.none.fl_str_mv Educação em Revista ; v. 37 n. 1 (2021): Vol. 37 (2021)
1982-6621
0102-4698
reponame:Educação em Revista
instname:Universidade Federal de Minas Gerais (UFMG)
instacron:UFMG
instname_str Universidade Federal de Minas Gerais (UFMG)
instacron_str UFMG
institution UFMG
reponame_str Educação em Revista
collection Educação em Revista
repository.name.fl_str_mv Educação em Revista - Universidade Federal de Minas Gerais (UFMG)
repository.mail.fl_str_mv ||sergiocirino99@yahoo.com|| revista@fae.ufmg.br
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