The role of the social-commerce in the intentions of consumer behavior to the retailer

Detalhes bibliográficos
Autor(a) principal: Canuto, Kennedy Jorge
Data de Publicação: 2019
Outros Autores: Aguiar, Edvan Cruz, Policarpo, Manoela Costa
Tipo de documento: Artigo
Idioma: por
Título da fonte: Journal of Perspectives in Management
Texto Completo: https://periodicos.ufpe.br/revistas/index.php/jpm/article/view/239311
Resumo: This article aims to analyze the role of social commerce in the intentions of consumer behavior in collective purchasing sites. Through a quantitative approach of descriptive character, using correlation and regression, an online survey was applied to the target audience (consumers of collective purchasing sites), obtaining a sample of 210 respondents. The results show that the sense of social presence, comments from other consumers, and familiarity with the site are positively related to consumer confidence in the site. In addition, it has been found that consumers feel more confident when they evaluate third-party comments, leading to purchase intentions. The study highlights the importance of social-commerce in the intentions of consumer behavior in collective purchasing sites.
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spelling The role of the social-commerce in the intentions of consumer behavior to the retailerEl papel del social-vommerce en las intenciones de comportamiento del consumidor para el varejoO papel do social-vommerce nas intenções de comportamento do consumidorSocial-commerceConsumer BehaviorCollective Buying SitesConfidenceSocial-commerceComportamiento del ConsumidorSitios de Compra ColectivaConfianzaSocial-commerceComportamento do ConsumidorSites de Compra ColetivasConfiançaThis article aims to analyze the role of social commerce in the intentions of consumer behavior in collective purchasing sites. Through a quantitative approach of descriptive character, using correlation and regression, an online survey was applied to the target audience (consumers of collective purchasing sites), obtaining a sample of 210 respondents. The results show that the sense of social presence, comments from other consumers, and familiarity with the site are positively related to consumer confidence in the site. In addition, it has been found that consumers feel more confident when they evaluate third-party comments, leading to purchase intentions. The study highlights the importance of social-commerce in the intentions of consumer behavior in collective purchasing sites.Este artículo pretende analizar el papel del Social-commerce en las intenciones del comportamiento del consumidor en los sitios de compras colectivas. A través de un enfoque cuantitativo de carácter descriptivo, utilizando la correlación y la regresión, se aplicó una encuesta en línea a la audiencia objetivo (consumidores de sitios de compras colectivas), obteniendo una muestra de 210 encuestados. Los resultados muestran que el sentido de presencia social, los comentarios de otros consumidores y la familiaridad con el sitio se relacionan positivamente con la confianza del consumidor en el sitio. Además, se ha encontrado que los consumidores se sienten más seguros cuando evalúan los comentarios de terceros, lo que lleva a intenciones de compra. El estudio destaca la importancia del Social-Commerce en las intenciones del comportamiento del consumidor en los sitios de compras colectivas.Este artigo objetivou analisar o papel do social-commerce nas intenções de comportamento do consumidor em sites de compras coletivas. Por meio de uma abordagem quantitativa de caráter descritivo, fazendo uso de correlação e regressão, aplicou-se um survey online junto ao público-alvo (consumidores de sites de compras coletivas), obtendo uma amostra de 210 respondentes. Os resultados evidenciam que a sensação de presença social, os comentários dos outros consumidores e a familiaridade com o site se relacionam positivamente com a confiança do consumidor para com o site. Ademais, verificou-se que consumidores sentem mais confiança quando eles avaliam os comentários de terceiros, levando às intenções de compra. O estudo evidencia a importância do social-commerce nas intenções de comportamento do consumidor em sites de compras coletivas.Universidade Federal de Pernambuco2019-02-07info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed ArticleMétodos Quantitativosapplication/pdfhttps://periodicos.ufpe.br/revistas/index.php/jpm/article/view/23931110.51359/2594-8040.2018.239311Journal of Perspectives in Management; v. 2, n. 2, (2018): Julho-Dezembro.; 34-50Journal of Perspectives in Management; v. 2, n. 2, (2018): Julho-Dezembro.; 34-502594-8040reponame:Journal of Perspectives in Managementinstname:Universidade Federal de Pernambuco (UFPE)instacron:UFPEporhttps://periodicos.ufpe.br/revistas/index.php/jpm/article/view/239311/31322Copyright (c) 2019 Kennedy Jorge Canuto, Edvan Cruz Aguiar, Manoela Costa Policarpoinfo:eu-repo/semantics/openAccessCanuto, Kennedy JorgeAguiar, Edvan CruzPolicarpo, Manoela Costa2023-04-24T14:31:22Zoai:oai.periodicos.ufpe.br:article/239311Revistahttps://periodicos.ufpe.br/revistas/jpmPUBhttps://periodicos.ufpe.br/revistas/jpm/oaimarcele.elisa@ufpe.br || periodicos.ufpe@ufpe.br2594-80402594-8040opendoar:2023-04-24T14:31:22Journal of Perspectives in Management - Universidade Federal de Pernambuco (UFPE)false
dc.title.none.fl_str_mv The role of the social-commerce in the intentions of consumer behavior to the retailer
El papel del social-vommerce en las intenciones de comportamiento del consumidor para el varejo
O papel do social-vommerce nas intenções de comportamento do consumidor
title The role of the social-commerce in the intentions of consumer behavior to the retailer
spellingShingle The role of the social-commerce in the intentions of consumer behavior to the retailer
Canuto, Kennedy Jorge
Social-commerce
Consumer Behavior
Collective Buying Sites
Confidence
Social-commerce
Comportamiento del Consumidor
Sitios de Compra Colectiva
Confianza
Social-commerce
Comportamento do Consumidor
Sites de Compra Coletivas
Confiança
title_short The role of the social-commerce in the intentions of consumer behavior to the retailer
title_full The role of the social-commerce in the intentions of consumer behavior to the retailer
title_fullStr The role of the social-commerce in the intentions of consumer behavior to the retailer
title_full_unstemmed The role of the social-commerce in the intentions of consumer behavior to the retailer
title_sort The role of the social-commerce in the intentions of consumer behavior to the retailer
author Canuto, Kennedy Jorge
author_facet Canuto, Kennedy Jorge
Aguiar, Edvan Cruz
Policarpo, Manoela Costa
author_role author
author2 Aguiar, Edvan Cruz
Policarpo, Manoela Costa
author2_role author
author
dc.contributor.author.fl_str_mv Canuto, Kennedy Jorge
Aguiar, Edvan Cruz
Policarpo, Manoela Costa
dc.subject.por.fl_str_mv Social-commerce
Consumer Behavior
Collective Buying Sites
Confidence
Social-commerce
Comportamiento del Consumidor
Sitios de Compra Colectiva
Confianza
Social-commerce
Comportamento do Consumidor
Sites de Compra Coletivas
Confiança
topic Social-commerce
Consumer Behavior
Collective Buying Sites
Confidence
Social-commerce
Comportamiento del Consumidor
Sitios de Compra Colectiva
Confianza
Social-commerce
Comportamento do Consumidor
Sites de Compra Coletivas
Confiança
description This article aims to analyze the role of social commerce in the intentions of consumer behavior in collective purchasing sites. Through a quantitative approach of descriptive character, using correlation and regression, an online survey was applied to the target audience (consumers of collective purchasing sites), obtaining a sample of 210 respondents. The results show that the sense of social presence, comments from other consumers, and familiarity with the site are positively related to consumer confidence in the site. In addition, it has been found that consumers feel more confident when they evaluate third-party comments, leading to purchase intentions. The study highlights the importance of social-commerce in the intentions of consumer behavior in collective purchasing sites.
publishDate 2019
dc.date.none.fl_str_mv 2019-02-07
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Métodos Quantitativos
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufpe.br/revistas/index.php/jpm/article/view/239311
10.51359/2594-8040.2018.239311
url https://periodicos.ufpe.br/revistas/index.php/jpm/article/view/239311
identifier_str_mv 10.51359/2594-8040.2018.239311
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufpe.br/revistas/index.php/jpm/article/view/239311/31322
dc.rights.driver.fl_str_mv Copyright (c) 2019 Kennedy Jorge Canuto, Edvan Cruz Aguiar, Manoela Costa Policarpo
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2019 Kennedy Jorge Canuto, Edvan Cruz Aguiar, Manoela Costa Policarpo
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Pernambuco
publisher.none.fl_str_mv Universidade Federal de Pernambuco
dc.source.none.fl_str_mv Journal of Perspectives in Management; v. 2, n. 2, (2018): Julho-Dezembro.; 34-50
Journal of Perspectives in Management; v. 2, n. 2, (2018): Julho-Dezembro.; 34-50
2594-8040
reponame:Journal of Perspectives in Management
instname:Universidade Federal de Pernambuco (UFPE)
instacron:UFPE
instname_str Universidade Federal de Pernambuco (UFPE)
instacron_str UFPE
institution UFPE
reponame_str Journal of Perspectives in Management
collection Journal of Perspectives in Management
repository.name.fl_str_mv Journal of Perspectives in Management - Universidade Federal de Pernambuco (UFPE)
repository.mail.fl_str_mv marcele.elisa@ufpe.br || periodicos.ufpe@ufpe.br
_version_ 1797041927894335488

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