Integration of geographical information systems and artificial intelligence technics to support banking industry decision taking

• Autor(a) principal: Carnasciali, Ana Maria dos Santos
• Data de Publicação: 2007
• Outros Autores: Delazari, Luciene Stamato
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Boletim de Ciências Geodésicas
• Texto Completo: https://revistas.ufpr.br/bcg/article/view/10734
• topic: Geomarketing; Sistemas de Informações Geográficas; Sistema Especialista; Setor Bancário; Integração de Sistemas; Geomarketing; Geographic Information System; Expert System; Banking Industry; System Integration

Making a decision on where would be the best location to sell a product is the mostcrucial task in any market sector. However, this is a complex undertaking since itinvolves numerous variables, not only related to space, but also related tosubjectivity and symbolism and often related to personal opinions. Taking intoconsideration that the decision on the location involves many variables as to spaceas well as symbolic variables, this paper presents the integration of a GeographicalInformation System (GIS) with an Expert System (ES) in order to help with thedecision taking process of where to start a new retailer in the banking sector, in thiscase within the HSBC Bank Brazil S/A, Multiple Banking, Department of RealEstate Administration for the area of the city of Curitiba, Paraná. The system wasdeveloped in several steps. To implement GIS ArcGIS was used and to develop theExpert System it was used a shell, named Expert SINTA. The user interface wasdeveloped by using programming language Visual Basic. A comparison was madebetween the methodology used of the specialists of the Department of Real EstateAdministration and the proposed system in order to validate the results. Theconclusion was that the integration of the systems contributed to an improvementwithin the decision maping process as to the location in the banking sector,enlarging the possibilities of the spatial analysis and helping the experts with thetasks that involve subjective estimations and often opinions.