As empresas e os influenciadores digitais : relações de negócios no ambiente virtual
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Tipo de documento: | Trabalho de conclusão de curso |
Idioma: | por |
Título da fonte: | Repositório Institucional da UFS |
Texto Completo: | http://ri.ufs.br/jspui/handle/riufs/12413 |
Resumo: | The way companies are maintaining relationships with digital influencers for business growth within and outside the context of social networking is a worldwide observable fact. Such action is justified in view of the new social media that has been changing the relationship between companies and customers, and even being the main sales channels of most micro and small companies in Brazil. The objective of this research was to analyze the commercial relationship between digital influencers and Brazilian companies. Methodology applied to this research was the multiple case study, where according to Yin (2001) the observation of more than one case or organization can bring complementary information about a subject. Thus, the relationship between aracajuanas companies and digital influencers is positive, thus evidencing a new reality of service delivery, where this professional can be a significant support in building the brand of small entrepreneurs. However, research reveals that it is worth highlighting the importance of greater professionalization in relation to contractual terms in this service provision.in relation to the contractual terms in this service provision. |
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Xavier, Josevaldo SantosAragão, Iracema Machado de2019-11-20T22:37:42Z2019-11-20T22:37:42Z2019-09-13XAVIER, Josevaldo Santos. As empresas e os influenciadores digitais : relações de negócios no ambiente virtual. 2019. Monografia (Graduação em Administração) – Departamento de Administração, Centro de Ciências Sociais Aplicadas, Universidade Federal de Sergipe, São Cristóvão, 2019.http://ri.ufs.br/jspui/handle/riufs/12413The way companies are maintaining relationships with digital influencers for business growth within and outside the context of social networking is a worldwide observable fact. Such action is justified in view of the new social media that has been changing the relationship between companies and customers, and even being the main sales channels of most micro and small companies in Brazil. The objective of this research was to analyze the commercial relationship between digital influencers and Brazilian companies. Methodology applied to this research was the multiple case study, where according to Yin (2001) the observation of more than one case or organization can bring complementary information about a subject. Thus, the relationship between aracajuanas companies and digital influencers is positive, thus evidencing a new reality of service delivery, where this professional can be a significant support in building the brand of small entrepreneurs. However, research reveals that it is worth highlighting the importance of greater professionalization in relation to contractual terms in this service provision.in relation to the contractual terms in this service provision.A forma como as empresas estão mantendo relações com influenciadores digitais em prol do crescimento dos negócios dentro e fora do contexto das redes sociais é um fato observável mundialmente. Tal ação justifica-se diante das novas mídias sociais que vem mudando o relacionamento das empresas com os clientes, e até sendo os principais canais de vendas de grande parte das micro e pequenas empresas do Brasil. O objetivo desta pesquisa foi analisar a relação comercial entres os influenciadores digitais e as empresas brasileiras. Metodologia aplicada a essa pesquisa foi o estudo de caso múltiplos, onde segundo Yin (2001) a observação de mais de um caso ou organização pode trazer informações complementares sobre um assunto. Desta feita, tem-se que a relação entre as empresas aracajuanas e os digitais influencers é positiva, evidenciando assim, uma nova realidade de prestação de serviço, onde esse profissional pode ser um apoio significativo na construção da marca de pequenos empreendedores. Contudo, a pesquisa revela que é valido destacar a importância de uma maior profissionalização relação aos termos contratuais nessa prestação de serviço.São Cristóvão, SEporAdministraçãoEnsino de administraçãoMarketing digitalMarketingInfluenciador digitalMídias sociaisPequenas empresasDigital marketingMarketingDigital influencerSocial mediaSmall businessCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOSAs empresas e os influenciadores digitais : relações de negócios no ambiente virtualinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesisUniversidade Federal de SergipeDAD - Departamento de Administração – São Cristóvão - Presencialreponame:Repositório Institucional da UFSinstname:Universidade Federal de Sergipe (UFS)instacron:UFSinfo:eu-repo/semantics/openAccessTEXTJosevaldo_Santos_Xavier.pdf.txtJosevaldo_Santos_Xavier.pdf.txtExtracted texttext/plain113376https://ri.ufs.br/jspui/bitstream/riufs/12413/3/Josevaldo_Santos_Xavier.pdf.txtbdc6afa27e6ee9a6774e090d7ff78a20MD53THUMBNAILJosevaldo_Santos_Xavier.pdf.jpgJosevaldo_Santos_Xavier.pdf.jpgGenerated Thumbnailimage/jpeg1235https://ri.ufs.br/jspui/bitstream/riufs/12413/4/Josevaldo_Santos_Xavier.pdf.jpgbe54c6ef82b04644243282a1ccabec9bMD54LICENSElicense.txtlicense.txttext/plain; charset=utf-81475https://ri.ufs.br/jspui/bitstream/riufs/12413/1/license.txt098cbbf65c2c15e1fb2e49c5d306a44cMD51ORIGINALJosevaldo_Santos_Xavier.pdfJosevaldo_Santos_Xavier.pdfapplication/pdf464645https://ri.ufs.br/jspui/bitstream/riufs/12413/2/Josevaldo_Santos_Xavier.pdf59bed9e1cf885df5055871650901d4cbMD52riufs/124132019-11-20 20:36:17.607oai:ufs.br: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Repositório InstitucionalPUBhttps://ri.ufs.br/oai/requestrepositorio@academico.ufs.bropendoar:2019-11-20T23:36:17Repositório Institucional da UFS - Universidade Federal de Sergipe (UFS)false |
dc.title.pt_BR.fl_str_mv |
As empresas e os influenciadores digitais : relações de negócios no ambiente virtual |
title |
As empresas e os influenciadores digitais : relações de negócios no ambiente virtual |
spellingShingle |
As empresas e os influenciadores digitais : relações de negócios no ambiente virtual Xavier, Josevaldo Santos Administração Ensino de administração Marketing digital Marketing Influenciador digital Mídias sociais Pequenas empresas Digital marketing Marketing Digital influencer Social media Small business CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS |
title_short |
As empresas e os influenciadores digitais : relações de negócios no ambiente virtual |
title_full |
As empresas e os influenciadores digitais : relações de negócios no ambiente virtual |
title_fullStr |
As empresas e os influenciadores digitais : relações de negócios no ambiente virtual |
title_full_unstemmed |
As empresas e os influenciadores digitais : relações de negócios no ambiente virtual |
title_sort |
As empresas e os influenciadores digitais : relações de negócios no ambiente virtual |
author |
Xavier, Josevaldo Santos |
author_facet |
Xavier, Josevaldo Santos |
author_role |
author |
dc.contributor.author.fl_str_mv |
Xavier, Josevaldo Santos |
dc.contributor.advisor1.fl_str_mv |
Aragão, Iracema Machado de |
contributor_str_mv |
Aragão, Iracema Machado de |
dc.subject.por.fl_str_mv |
Administração Ensino de administração Marketing digital Marketing Influenciador digital Mídias sociais Pequenas empresas |
topic |
Administração Ensino de administração Marketing digital Marketing Influenciador digital Mídias sociais Pequenas empresas Digital marketing Marketing Digital influencer Social media Small business CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS |
dc.subject.eng.fl_str_mv |
Digital marketing Marketing Digital influencer Social media Small business |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS |
description |
The way companies are maintaining relationships with digital influencers for business growth within and outside the context of social networking is a worldwide observable fact. Such action is justified in view of the new social media that has been changing the relationship between companies and customers, and even being the main sales channels of most micro and small companies in Brazil. The objective of this research was to analyze the commercial relationship between digital influencers and Brazilian companies. Methodology applied to this research was the multiple case study, where according to Yin (2001) the observation of more than one case or organization can bring complementary information about a subject. Thus, the relationship between aracajuanas companies and digital influencers is positive, thus evidencing a new reality of service delivery, where this professional can be a significant support in building the brand of small entrepreneurs. However, research reveals that it is worth highlighting the importance of greater professionalization in relation to contractual terms in this service provision.in relation to the contractual terms in this service provision. |
publishDate |
2019 |
dc.date.accessioned.fl_str_mv |
2019-11-20T22:37:42Z |
dc.date.available.fl_str_mv |
2019-11-20T22:37:42Z |
dc.date.issued.fl_str_mv |
2019-09-13 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/bachelorThesis |
format |
bachelorThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
XAVIER, Josevaldo Santos. As empresas e os influenciadores digitais : relações de negócios no ambiente virtual. 2019. Monografia (Graduação em Administração) – Departamento de Administração, Centro de Ciências Sociais Aplicadas, Universidade Federal de Sergipe, São Cristóvão, 2019. |
dc.identifier.uri.fl_str_mv |
http://ri.ufs.br/jspui/handle/riufs/12413 |
identifier_str_mv |
XAVIER, Josevaldo Santos. As empresas e os influenciadores digitais : relações de negócios no ambiente virtual. 2019. Monografia (Graduação em Administração) – Departamento de Administração, Centro de Ciências Sociais Aplicadas, Universidade Federal de Sergipe, São Cristóvão, 2019. |
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DAD - Departamento de Administração – São Cristóvão - Presencial |
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