Cachaça production and market strategy: a realistic constructivist approach
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista de Ciências da Administração |
Texto Completo: | https://periodicos.ufsc.br/index.php/adm/article/view/78372 |
Resumo: | This article has as main objective to understand the construction of the strategic practices of artisanal production and market insertion of an organization producing organic cachaça from the ontological foundations of the realist constructivist approach. For this, the case study method was used. This methodological choice allowed the application of the analysis framework that addresses the overlap between macro and micro social contexts, praxis, practices and practitioners involved in building the strategy of the production and market strategies of a small organization producing organic cachaça. The results show the reflective capacity of practitioners to combine traditional and technical-scientific knowledge and market practices (representation, rules and exchanges). Finally, the article ratifies the relevance of contextualization (micro and macrosocial) for studies of strategy as a social practice. |
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Cachaça production and market strategy: a realistic constructivist approachAs estratégias de produção e mercado de uma organização produtora de cachaça: uma abordagem construtivistaThis article has as main objective to understand the construction of the strategic practices of artisanal production and market insertion of an organization producing organic cachaça from the ontological foundations of the realist constructivist approach. For this, the case study method was used. This methodological choice allowed the application of the analysis framework that addresses the overlap between macro and micro social contexts, praxis, practices and practitioners involved in building the strategy of the production and market strategies of a small organization producing organic cachaça. The results show the reflective capacity of practitioners to combine traditional and technical-scientific knowledge and market practices (representation, rules and exchanges). Finally, the article ratifies the relevance of contextualization (micro and macrosocial) for studies of strategy as a social practice.Este artigo tem como objetivo principal compreender a construção das práticas estratégicas de produção artesanal e inserção mercadológica de uma organização produtora de cachaça orgânica a partir dos fundamentos ontológicos da abordagem construtivista realistal. Para tanto, empregou-se o método de estudo de caso. Esta escolha metodológica permitiu a aplicação do framework de análise que aborda a imbricação entre os contextos macro e micro social, a práxis, as práticas e os praticantes envolvidos na construção da estratégia das estratégias de produção e mercado de uma pequena organização produtora de cachaça orgânica. Evidencia-se nos resultados a capacidade reflexiva dos praticantes em combinar saberes tradicionais e saberes técnico-científico e as práticas de mercado (representação, normativas e trocas). Por fim, o artigo ratifica a relevância da contextualização (micro e macrossocial) para os estudos da estratégia como pratica social.Universidade Federal de Santa Catarina2021-04-13info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufsc.br/index.php/adm/article/view/7837210.5007/2175-8077.2020.e78372Revista de Ciências da Administração; v. 22 n. 57 (2020): Revista de Ciências da Administração2175-80771516-3865reponame:Revista de Ciências da Administraçãoinstname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/adm/article/view/78372/45943Lobato, Christiane Batista de PauloBrito, Mozar José deBrito, Valéria da Glória PereiraPaiva, André Luiz deinfo:eu-repo/semantics/openAccess2021-04-13T17:59:17Zoai:periodicos.ufsc.br:article/78372Revistahttp://www.periodicos.ufsc.br/index.php/admPUBhttps://periodicos.ufsc.br/index.php/adm/oairevista@cse.ufsc.br||mfpcris@gmail.com||rca.cse@contato.ufsc.br2175-80771516-3865opendoar:2021-04-13T17:59:17Revista de Ciências da Administração - Universidade Federal de Santa Catarina (UFSC)false |
dc.title.none.fl_str_mv |
Cachaça production and market strategy: a realistic constructivist approach As estratégias de produção e mercado de uma organização produtora de cachaça: uma abordagem construtivista |
title |
Cachaça production and market strategy: a realistic constructivist approach |
spellingShingle |
Cachaça production and market strategy: a realistic constructivist approach Lobato, Christiane Batista de Paulo |
title_short |
Cachaça production and market strategy: a realistic constructivist approach |
title_full |
Cachaça production and market strategy: a realistic constructivist approach |
title_fullStr |
Cachaça production and market strategy: a realistic constructivist approach |
title_full_unstemmed |
Cachaça production and market strategy: a realistic constructivist approach |
title_sort |
Cachaça production and market strategy: a realistic constructivist approach |
author |
Lobato, Christiane Batista de Paulo |
author_facet |
Lobato, Christiane Batista de Paulo Brito, Mozar José de Brito, Valéria da Glória Pereira Paiva, André Luiz de |
author_role |
author |
author2 |
Brito, Mozar José de Brito, Valéria da Glória Pereira Paiva, André Luiz de |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Lobato, Christiane Batista de Paulo Brito, Mozar José de Brito, Valéria da Glória Pereira Paiva, André Luiz de |
description |
This article has as main objective to understand the construction of the strategic practices of artisanal production and market insertion of an organization producing organic cachaça from the ontological foundations of the realist constructivist approach. For this, the case study method was used. This methodological choice allowed the application of the analysis framework that addresses the overlap between macro and micro social contexts, praxis, practices and practitioners involved in building the strategy of the production and market strategies of a small organization producing organic cachaça. The results show the reflective capacity of practitioners to combine traditional and technical-scientific knowledge and market practices (representation, rules and exchanges). Finally, the article ratifies the relevance of contextualization (micro and macrosocial) for studies of strategy as a social practice. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-04-13 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.ufsc.br/index.php/adm/article/view/78372 10.5007/2175-8077.2020.e78372 |
url |
https://periodicos.ufsc.br/index.php/adm/article/view/78372 |
identifier_str_mv |
10.5007/2175-8077.2020.e78372 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.ufsc.br/index.php/adm/article/view/78372/45943 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Santa Catarina |
publisher.none.fl_str_mv |
Universidade Federal de Santa Catarina |
dc.source.none.fl_str_mv |
Revista de Ciências da Administração; v. 22 n. 57 (2020): Revista de Ciências da Administração 2175-8077 1516-3865 reponame:Revista de Ciências da Administração instname:Universidade Federal de Santa Catarina (UFSC) instacron:UFSC |
instname_str |
Universidade Federal de Santa Catarina (UFSC) |
instacron_str |
UFSC |
institution |
UFSC |
reponame_str |
Revista de Ciências da Administração |
collection |
Revista de Ciências da Administração |
repository.name.fl_str_mv |
Revista de Ciências da Administração - Universidade Federal de Santa Catarina (UFSC) |
repository.mail.fl_str_mv |
revista@cse.ufsc.br||mfpcris@gmail.com||rca.cse@contato.ufsc.br |
_version_ |
1789435143176323072 |