Digital Marketing Multimedia: New formats and trends

Detalhes bibliográficos
Autor(a) principal: Medina, Irene Garcia
Data de Publicação: 2011
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista GEMInIS
Texto Completo: https://www.revistageminis.ufscar.br/index.php/geminis/article/view/76
Resumo: In a moment of enormous changes and technological novelties, it is necessary to understand how marketing is being transformed as a result of the diffusion of digital technologies, especially the design of marketing strategies for interactive on-line media. In addition, the characteristics and principles of on-line advertising campaigns and multimedia advertising production for interactive media are analyzed, for instance advergaming. The objective of the study is to understand the evolution and the characteristics of on-line brands and to discover the characteristics and the potential of viral marketing as well as other new forms of collaborative communication such as social networks
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spelling Digital Marketing Multimedia: New formats and trendsMarketing Digital Multimedia: nuevos formatos y tendenciasmarketing digital multimediamarketing móvilon-line marketingmarketing viral.Multimedia digital marketingmobile marketingon-line marketingviral marketingIn a moment of enormous changes and technological novelties, it is necessary to understand how marketing is being transformed as a result of the diffusion of digital technologies, especially the design of marketing strategies for interactive on-line media. In addition, the characteristics and principles of on-line advertising campaigns and multimedia advertising production for interactive media are analyzed, for instance advergaming. The objective of the study is to understand the evolution and the characteristics of on-line brands and to discover the characteristics and the potential of viral marketing as well as other new forms of collaborative communication such as social networksEn un momento de grandes cambios y novedades tecnológicas se hace necesario un estudio donde se den a cono-cer las transformaciones del marketing a partir de la difusión de las tecnologías digitales, especialmente el diseño de estrategias específicas para los numerosos medios interactivos en línea.Así mismo se analizan las características y principios de las campañas en línea y de la producción publicitaria multimedia para medios interactivos.El propósito del estudio es conocer la evolución y las características de las marcas en línea y descubrir las carac-terísticas y el potencial del marketing viral así como de otras nuevas formas de comunicación colaborativa como las redes sociales, etc.UFSCar2011-12-07info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/76Revista GEMInIS; v. 2 n. 2 (2011): Transmídia: estratégias e processos de construção de mundos; 37-45Revista GEMInIS; Vol. 2 No. 2 (2011): Transmídia: estratégias e processos de construção de mundos; 37-45Revista GEMInIS; Vol. 2 Núm. 2 (2011): Transmídia: estratégias e processos de construção de mundos; 37-452179-1465reponame:Revista GEMInISinstname:Universidade Federal de São Carlos (UFSCAR)instacron:UFSCARporhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/76/pdfMedina, Irene Garciainfo:eu-repo/semantics/openAccess2020-08-10T20:12:27Zoai:ojs.pkp.sfu.ca:article/76Revistahttps://www.revistageminis.ufscar.br/index.php/geminisPUBhttps://www.revistageminis.ufscar.br/index.php/geminis/oai||revista.geminisufscar@gmail.com2179-14652179-1465opendoar:2020-08-10T20:12:27Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)false
dc.title.none.fl_str_mv Digital Marketing Multimedia: New formats and trends
Marketing Digital Multimedia: nuevos formatos y tendencias
title Digital Marketing Multimedia: New formats and trends
spellingShingle Digital Marketing Multimedia: New formats and trends
Medina, Irene Garcia
marketing digital multimedia
marketing móvil
on-line marketing
marketing viral.
Multimedia digital marketing
mobile marketing
on-line marketing
viral marketing
title_short Digital Marketing Multimedia: New formats and trends
title_full Digital Marketing Multimedia: New formats and trends
title_fullStr Digital Marketing Multimedia: New formats and trends
title_full_unstemmed Digital Marketing Multimedia: New formats and trends
title_sort Digital Marketing Multimedia: New formats and trends
author Medina, Irene Garcia
author_facet Medina, Irene Garcia
author_role author
dc.contributor.author.fl_str_mv Medina, Irene Garcia
dc.subject.por.fl_str_mv marketing digital multimedia
marketing móvil
on-line marketing
marketing viral.
Multimedia digital marketing
mobile marketing
on-line marketing
viral marketing
topic marketing digital multimedia
marketing móvil
on-line marketing
marketing viral.
Multimedia digital marketing
mobile marketing
on-line marketing
viral marketing
description In a moment of enormous changes and technological novelties, it is necessary to understand how marketing is being transformed as a result of the diffusion of digital technologies, especially the design of marketing strategies for interactive on-line media. In addition, the characteristics and principles of on-line advertising campaigns and multimedia advertising production for interactive media are analyzed, for instance advergaming. The objective of the study is to understand the evolution and the characteristics of on-line brands and to discover the characteristics and the potential of viral marketing as well as other new forms of collaborative communication such as social networks
publishDate 2011
dc.date.none.fl_str_mv 2011-12-07
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistageminis.ufscar.br/index.php/geminis/article/view/76
url https://www.revistageminis.ufscar.br/index.php/geminis/article/view/76
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistageminis.ufscar.br/index.php/geminis/article/view/76/pdf
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv UFSCar
publisher.none.fl_str_mv UFSCar
dc.source.none.fl_str_mv Revista GEMInIS; v. 2 n. 2 (2011): Transmídia: estratégias e processos de construção de mundos; 37-45
Revista GEMInIS; Vol. 2 No. 2 (2011): Transmídia: estratégias e processos de construção de mundos; 37-45
Revista GEMInIS; Vol. 2 Núm. 2 (2011): Transmídia: estratégias e processos de construção de mundos; 37-45
2179-1465
reponame:Revista GEMInIS
instname:Universidade Federal de São Carlos (UFSCAR)
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instname_str Universidade Federal de São Carlos (UFSCAR)
instacron_str UFSCAR
institution UFSCAR
reponame_str Revista GEMInIS
collection Revista GEMInIS
repository.name.fl_str_mv Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)
repository.mail.fl_str_mv ||revista.geminisufscar@gmail.com
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