Digital Marketing Multimedia: New formats and trends
Autor(a) principal: | |
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Data de Publicação: | 2011 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista GEMInIS |
Texto Completo: | https://www.revistageminis.ufscar.br/index.php/geminis/article/view/76 |
Resumo: | In a moment of enormous changes and technological novelties, it is necessary to understand how marketing is being transformed as a result of the diffusion of digital technologies, especially the design of marketing strategies for interactive on-line media. In addition, the characteristics and principles of on-line advertising campaigns and multimedia advertising production for interactive media are analyzed, for instance advergaming. The objective of the study is to understand the evolution and the characteristics of on-line brands and to discover the characteristics and the potential of viral marketing as well as other new forms of collaborative communication such as social networks |
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Digital Marketing Multimedia: New formats and trendsMarketing Digital Multimedia: nuevos formatos y tendenciasmarketing digital multimediamarketing móvilon-line marketingmarketing viral.Multimedia digital marketingmobile marketingon-line marketingviral marketingIn a moment of enormous changes and technological novelties, it is necessary to understand how marketing is being transformed as a result of the diffusion of digital technologies, especially the design of marketing strategies for interactive on-line media. In addition, the characteristics and principles of on-line advertising campaigns and multimedia advertising production for interactive media are analyzed, for instance advergaming. The objective of the study is to understand the evolution and the characteristics of on-line brands and to discover the characteristics and the potential of viral marketing as well as other new forms of collaborative communication such as social networksEn un momento de grandes cambios y novedades tecnológicas se hace necesario un estudio donde se den a cono-cer las transformaciones del marketing a partir de la difusión de las tecnologías digitales, especialmente el diseño de estrategias específicas para los numerosos medios interactivos en línea.Así mismo se analizan las características y principios de las campañas en línea y de la producción publicitaria multimedia para medios interactivos.El propósito del estudio es conocer la evolución y las características de las marcas en línea y descubrir las carac-terísticas y el potencial del marketing viral así como de otras nuevas formas de comunicación colaborativa como las redes sociales, etc.UFSCar2011-12-07info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/76Revista GEMInIS; v. 2 n. 2 (2011): Transmídia: estratégias e processos de construção de mundos; 37-45Revista GEMInIS; Vol. 2 No. 2 (2011): Transmídia: estratégias e processos de construção de mundos; 37-45Revista GEMInIS; Vol. 2 Núm. 2 (2011): Transmídia: estratégias e processos de construção de mundos; 37-452179-1465reponame:Revista GEMInISinstname:Universidade Federal de São Carlos (UFSCAR)instacron:UFSCARporhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/76/pdfMedina, Irene Garciainfo:eu-repo/semantics/openAccess2020-08-10T20:12:27Zoai:ojs.pkp.sfu.ca:article/76Revistahttps://www.revistageminis.ufscar.br/index.php/geminisPUBhttps://www.revistageminis.ufscar.br/index.php/geminis/oai||revista.geminisufscar@gmail.com2179-14652179-1465opendoar:2020-08-10T20:12:27Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)false |
dc.title.none.fl_str_mv |
Digital Marketing Multimedia: New formats and trends Marketing Digital Multimedia: nuevos formatos y tendencias |
title |
Digital Marketing Multimedia: New formats and trends |
spellingShingle |
Digital Marketing Multimedia: New formats and trends Medina, Irene Garcia marketing digital multimedia marketing móvil on-line marketing marketing viral. Multimedia digital marketing mobile marketing on-line marketing viral marketing |
title_short |
Digital Marketing Multimedia: New formats and trends |
title_full |
Digital Marketing Multimedia: New formats and trends |
title_fullStr |
Digital Marketing Multimedia: New formats and trends |
title_full_unstemmed |
Digital Marketing Multimedia: New formats and trends |
title_sort |
Digital Marketing Multimedia: New formats and trends |
author |
Medina, Irene Garcia |
author_facet |
Medina, Irene Garcia |
author_role |
author |
dc.contributor.author.fl_str_mv |
Medina, Irene Garcia |
dc.subject.por.fl_str_mv |
marketing digital multimedia marketing móvil on-line marketing marketing viral. Multimedia digital marketing mobile marketing on-line marketing viral marketing |
topic |
marketing digital multimedia marketing móvil on-line marketing marketing viral. Multimedia digital marketing mobile marketing on-line marketing viral marketing |
description |
In a moment of enormous changes and technological novelties, it is necessary to understand how marketing is being transformed as a result of the diffusion of digital technologies, especially the design of marketing strategies for interactive on-line media. In addition, the characteristics and principles of on-line advertising campaigns and multimedia advertising production for interactive media are analyzed, for instance advergaming. The objective of the study is to understand the evolution and the characteristics of on-line brands and to discover the characteristics and the potential of viral marketing as well as other new forms of collaborative communication such as social networks |
publishDate |
2011 |
dc.date.none.fl_str_mv |
2011-12-07 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.revistageminis.ufscar.br/index.php/geminis/article/view/76 |
url |
https://www.revistageminis.ufscar.br/index.php/geminis/article/view/76 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.revistageminis.ufscar.br/index.php/geminis/article/view/76/pdf |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
UFSCar |
publisher.none.fl_str_mv |
UFSCar |
dc.source.none.fl_str_mv |
Revista GEMInIS; v. 2 n. 2 (2011): Transmídia: estratégias e processos de construção de mundos; 37-45 Revista GEMInIS; Vol. 2 No. 2 (2011): Transmídia: estratégias e processos de construção de mundos; 37-45 Revista GEMInIS; Vol. 2 Núm. 2 (2011): Transmídia: estratégias e processos de construção de mundos; 37-45 2179-1465 reponame:Revista GEMInIS instname:Universidade Federal de São Carlos (UFSCAR) instacron:UFSCAR |
instname_str |
Universidade Federal de São Carlos (UFSCAR) |
instacron_str |
UFSCAR |
institution |
UFSCAR |
reponame_str |
Revista GEMInIS |
collection |
Revista GEMInIS |
repository.name.fl_str_mv |
Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR) |
repository.mail.fl_str_mv |
||revista.geminisufscar@gmail.com |
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1789434637139836928 |