Communication Strategies in Digital Culture: Allied Advertising and Entertainment
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Data de Publicação: | 2013 |
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Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista GEMInIS |
Texto Completo: | https://www.revistageminis.ufscar.br/index.php/geminis/article/view/149 |
Resumo: | The contemporary consumer - for the most part - is not passive, has left behind the identity of submission; is now, yes, active, is projected to participation and collaboration. Technological developments contribute to such consumer emancipation: the interactive perspectives of digital TV, digital social networks and the development of, increasingly, portable communication devices give the public the power to choose and the possibility of blocking advertising messages . It is intended to investigate the evolution of the advertising language in view of changes in the consumer profile and the need for more effective strategies in the transmission of persuasive messages. |
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Communication Strategies in Digital Culture: Allied Advertising and EntertainmentEstratégias de Comunicação na Cultura Digital: publicidade e entretenimento aliadosPublicidadeEntretenimentoConsumidorThe contemporary consumer - for the most part - is not passive, has left behind the identity of submission; is now, yes, active, is projected to participation and collaboration. Technological developments contribute to such consumer emancipation: the interactive perspectives of digital TV, digital social networks and the development of, increasingly, portable communication devices give the public the power to choose and the possibility of blocking advertising messages . It is intended to investigate the evolution of the advertising language in view of changes in the consumer profile and the need for more effective strategies in the transmission of persuasive messages.O consumidor contemporâneo – em sua maioria – não é passivo, deixou para trás a identidade da submissão; é agora, sim, ativo, projeta-se à participação e à colaboração. A evolução tecnológica contribui para essa emancipação do consumidor: as perspectivas interacionais da tevê digital, as redes sociais digitais e o desenvolvimento de, cada vez mais, dispositivos portáteis de comunicação dão ao público o poder de escolha e a possibilidade de criar bloqueios às mensagens publicitárias. Pretende-se investigar a evolução da linguagem publicitária tendo em vista as mudanças no perfil do consumidor e a necessidade de estratégias mais eficazes na transmissão de mensagens persuasivas.UFSCar2013-12-15info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/149Revista GEMInIS; v. 4 n. 2 (2013): Internet pós-web: a internet das coisas; 120-133Revista GEMInIS; Vol. 4 No. 2 (2013): Internet pós-web: a internet das coisas; 120-133Revista GEMInIS; Vol. 4 Núm. 2 (2013): Internet pós-web: a internet das coisas; 120-1332179-1465reponame:Revista GEMInISinstname:Universidade Federal de São Carlos (UFSCAR)instacron:UFSCARporhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/149/118Braga Bezerra, BeatrizCovaleski, Rogérioinfo:eu-repo/semantics/openAccess2020-08-10T20:11:46Zoai:ojs.pkp.sfu.ca:article/149Revistahttps://www.revistageminis.ufscar.br/index.php/geminisPUBhttps://www.revistageminis.ufscar.br/index.php/geminis/oai||revista.geminisufscar@gmail.com2179-14652179-1465opendoar:2020-08-10T20:11:46Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)false |
dc.title.none.fl_str_mv |
Communication Strategies in Digital Culture: Allied Advertising and Entertainment Estratégias de Comunicação na Cultura Digital: publicidade e entretenimento aliados |
title |
Communication Strategies in Digital Culture: Allied Advertising and Entertainment |
spellingShingle |
Communication Strategies in Digital Culture: Allied Advertising and Entertainment Braga Bezerra, Beatriz Publicidade Entretenimento Consumidor |
title_short |
Communication Strategies in Digital Culture: Allied Advertising and Entertainment |
title_full |
Communication Strategies in Digital Culture: Allied Advertising and Entertainment |
title_fullStr |
Communication Strategies in Digital Culture: Allied Advertising and Entertainment |
title_full_unstemmed |
Communication Strategies in Digital Culture: Allied Advertising and Entertainment |
title_sort |
Communication Strategies in Digital Culture: Allied Advertising and Entertainment |
author |
Braga Bezerra, Beatriz |
author_facet |
Braga Bezerra, Beatriz Covaleski, Rogério |
author_role |
author |
author2 |
Covaleski, Rogério |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Braga Bezerra, Beatriz Covaleski, Rogério |
dc.subject.por.fl_str_mv |
Publicidade Entretenimento Consumidor |
topic |
Publicidade Entretenimento Consumidor |
description |
The contemporary consumer - for the most part - is not passive, has left behind the identity of submission; is now, yes, active, is projected to participation and collaboration. Technological developments contribute to such consumer emancipation: the interactive perspectives of digital TV, digital social networks and the development of, increasingly, portable communication devices give the public the power to choose and the possibility of blocking advertising messages . It is intended to investigate the evolution of the advertising language in view of changes in the consumer profile and the need for more effective strategies in the transmission of persuasive messages. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-12-15 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.revistageminis.ufscar.br/index.php/geminis/article/view/149 |
url |
https://www.revistageminis.ufscar.br/index.php/geminis/article/view/149 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.revistageminis.ufscar.br/index.php/geminis/article/view/149/118 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
UFSCar |
publisher.none.fl_str_mv |
UFSCar |
dc.source.none.fl_str_mv |
Revista GEMInIS; v. 4 n. 2 (2013): Internet pós-web: a internet das coisas; 120-133 Revista GEMInIS; Vol. 4 No. 2 (2013): Internet pós-web: a internet das coisas; 120-133 Revista GEMInIS; Vol. 4 Núm. 2 (2013): Internet pós-web: a internet das coisas; 120-133 2179-1465 reponame:Revista GEMInIS instname:Universidade Federal de São Carlos (UFSCAR) instacron:UFSCAR |
instname_str |
Universidade Federal de São Carlos (UFSCAR) |
instacron_str |
UFSCAR |
institution |
UFSCAR |
reponame_str |
Revista GEMInIS |
collection |
Revista GEMInIS |
repository.name.fl_str_mv |
Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR) |
repository.mail.fl_str_mv |
||revista.geminisufscar@gmail.com |
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1789434637537247232 |