Assessing the impact of design on the development of digital services
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Gestão & Produção |
Texto Completo: | http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0104-530X2020000400221 |
Resumo: | Abstract This paper analyzes how design diffusion is changing the organizational logics of established companies. If previously design activities had as its main objective packaging new technologies to create differentials for products and services and to reduce production costs, with the diffusion of digital services currently design activities expand its scope and identify functional and emotional needs from users that are relevant for creating differentiated experiences, that in turn will result in new products and services that incorporate existing and emerging technologies of the firm. This transformation reveals a new organizational strategy, in which design assumes a more relevant position for the creation of innovative business models. However, a point not yet considered in the literature is how companies are restructuring their operations in order to benefit from this transition. This paper analyzes how Brazilian organizations of different sizes and sectors have redefined their management models in order to incorporate design as a catalyst of change. The obtained framework consolidates the main propositions of design while directing of the changes in the organizations in the operational, tactical and strategic levels. |
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Assessing the impact of design on the development of digital servicesDesign strategyDesign managementOrganizational changesDesign thinkingUser experienceAgile project management Abstract This paper analyzes how design diffusion is changing the organizational logics of established companies. If previously design activities had as its main objective packaging new technologies to create differentials for products and services and to reduce production costs, with the diffusion of digital services currently design activities expand its scope and identify functional and emotional needs from users that are relevant for creating differentiated experiences, that in turn will result in new products and services that incorporate existing and emerging technologies of the firm. This transformation reveals a new organizational strategy, in which design assumes a more relevant position for the creation of innovative business models. However, a point not yet considered in the literature is how companies are restructuring their operations in order to benefit from this transition. This paper analyzes how Brazilian organizations of different sizes and sectors have redefined their management models in order to incorporate design as a catalyst of change. The obtained framework consolidates the main propositions of design while directing of the changes in the organizations in the operational, tactical and strategic levels.Universidade Federal de São Carlos2020-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S0104-530X2020000400221Gestão & Produção v.27 n.4 2020reponame:Gestão & Produçãoinstname:Universidade Federal de São Carlos (UFSCAR)instacron:UFSCAR10.1590/0104-530x4135-20info:eu-repo/semantics/openAccessGarbulho,Gabriel SantosFleury,André LemeFerreira,Eduardo Camillo Kaspareviciseng2020-11-30T00:00:00Zoai:scielo:S0104-530X2020000400221Revistahttps://www.gestaoeproducao.com/PUBhttps://old.scielo.br/oai/scielo-oai.phpgp@dep.ufscar.br||revistagestaoemanalise@unichristus.edu.br1806-96490104-530Xopendoar:2020-11-30T00:00Gestão & Produção - Universidade Federal de São Carlos (UFSCAR)false |
dc.title.none.fl_str_mv |
Assessing the impact of design on the development of digital services |
title |
Assessing the impact of design on the development of digital services |
spellingShingle |
Assessing the impact of design on the development of digital services Garbulho,Gabriel Santos Design strategy Design management Organizational changes Design thinking User experience Agile project management |
title_short |
Assessing the impact of design on the development of digital services |
title_full |
Assessing the impact of design on the development of digital services |
title_fullStr |
Assessing the impact of design on the development of digital services |
title_full_unstemmed |
Assessing the impact of design on the development of digital services |
title_sort |
Assessing the impact of design on the development of digital services |
author |
Garbulho,Gabriel Santos |
author_facet |
Garbulho,Gabriel Santos Fleury,André Leme Ferreira,Eduardo Camillo Kasparevicis |
author_role |
author |
author2 |
Fleury,André Leme Ferreira,Eduardo Camillo Kasparevicis |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Garbulho,Gabriel Santos Fleury,André Leme Ferreira,Eduardo Camillo Kasparevicis |
dc.subject.por.fl_str_mv |
Design strategy Design management Organizational changes Design thinking User experience Agile project management |
topic |
Design strategy Design management Organizational changes Design thinking User experience Agile project management |
description |
Abstract This paper analyzes how design diffusion is changing the organizational logics of established companies. If previously design activities had as its main objective packaging new technologies to create differentials for products and services and to reduce production costs, with the diffusion of digital services currently design activities expand its scope and identify functional and emotional needs from users that are relevant for creating differentiated experiences, that in turn will result in new products and services that incorporate existing and emerging technologies of the firm. This transformation reveals a new organizational strategy, in which design assumes a more relevant position for the creation of innovative business models. However, a point not yet considered in the literature is how companies are restructuring their operations in order to benefit from this transition. This paper analyzes how Brazilian organizations of different sizes and sectors have redefined their management models in order to incorporate design as a catalyst of change. The obtained framework consolidates the main propositions of design while directing of the changes in the organizations in the operational, tactical and strategic levels. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-01-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0104-530X2020000400221 |
url |
http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0104-530X2020000400221 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
10.1590/0104-530x4135-20 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
text/html |
dc.publisher.none.fl_str_mv |
Universidade Federal de São Carlos |
publisher.none.fl_str_mv |
Universidade Federal de São Carlos |
dc.source.none.fl_str_mv |
Gestão & Produção v.27 n.4 2020 reponame:Gestão & Produção instname:Universidade Federal de São Carlos (UFSCAR) instacron:UFSCAR |
instname_str |
Universidade Federal de São Carlos (UFSCAR) |
instacron_str |
UFSCAR |
institution |
UFSCAR |
reponame_str |
Gestão & Produção |
collection |
Gestão & Produção |
repository.name.fl_str_mv |
Gestão & Produção - Universidade Federal de São Carlos (UFSCAR) |
repository.mail.fl_str_mv |
gp@dep.ufscar.br||revistagestaoemanalise@unichristus.edu.br |
_version_ |
1750118207870468096 |