Plano de marketing para a loja virtual sex shop Boca a Boca Club

Detalhes bibliográficos
Autor(a) principal: Silva, Gabriela Nunes da
Data de Publicação: 2020
Outros Autores: Lopes, Walisson Wagner
Tipo de documento: Trabalho de conclusão de curso
Idioma: por
Título da fonte: Repositório Institucional da UFSC
Texto Completo: https://repositorio.ufsc.br/handle/123456789/218023
Resumo: TCC (graduação) - Universidade Federal de Santa Catarina, Centro Sócio Econômico, Administração.
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spelling Plano de marketing para a loja virtual sex shop Boca a Boca ClubMarketingPlano de marketingEstratégiaMercado eróticoTCC (graduação) - Universidade Federal de Santa Catarina, Centro Sócio Econômico, Administração.This paper presents the Marketing Plan developed for the company Boca a Boca Club, a sex shop with operations in the online environment that serves the consumer market in Grande Florianópolis region. The company started its activities during the coronavirus pandemic, COVID-19 and, by that time, did not have any structured planning. For this reason, it was defined as the main objective of this work: to elaborate a Marketing plan for the online store of erotic products and lingerie Boca a Boca Club. Supported by a theoretical framework focused on marketing analysis, such as situational analysis, goals and objectives, SWOT analysis, this study points out the strategies for the company to achieve its goal. In the methodological procedures, this study used an interview with a structured script with the owner and a questionnaire with 163 respondents was applied. The results demonstrate the need for investment in social media that the company uses, mainly Instagram, as well as the expansion to other social networks, such as Telegram and WhatsApp Business. In addition, the study indicates the necessity for the company to invest in the production of content related to sex education to keep its customers informed and safer when using products from the store. Finally, it is concluded that the marketing plan for a store that is in the beginning of its activities is fundamental, so that it can trace its course in an assertive way and achieve its goals.Florianópolis, SCPetroll, Martin de La MartinièreUniversidade Federal de Santa CatarinaSilva, Gabriela Nunes daLopes, Walisson Wagner2020-12-03T20:16:53Z2020-12-03T20:16:53Z2020-11-25info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis112 f.https://repositorio.ufsc.br/handle/123456789/218023info:eu-repo/semantics/openAccessporreponame:Repositório Institucional da UFSCinstname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSC2020-12-03T20:26:19Zoai:repositorio.ufsc.br:123456789/218023Repositório InstitucionalPUBhttp://150.162.242.35/oai/requestopendoar:23732020-12-03T20:26:19Repositório Institucional da UFSC - Universidade Federal de Santa Catarina (UFSC)false
dc.title.none.fl_str_mv Plano de marketing para a loja virtual sex shop Boca a Boca Club
title Plano de marketing para a loja virtual sex shop Boca a Boca Club
spellingShingle Plano de marketing para a loja virtual sex shop Boca a Boca Club
Silva, Gabriela Nunes da
Marketing
Plano de marketing
Estratégia
Mercado erótico
title_short Plano de marketing para a loja virtual sex shop Boca a Boca Club
title_full Plano de marketing para a loja virtual sex shop Boca a Boca Club
title_fullStr Plano de marketing para a loja virtual sex shop Boca a Boca Club
title_full_unstemmed Plano de marketing para a loja virtual sex shop Boca a Boca Club
title_sort Plano de marketing para a loja virtual sex shop Boca a Boca Club
author Silva, Gabriela Nunes da
author_facet Silva, Gabriela Nunes da
Lopes, Walisson Wagner
author_role author
author2 Lopes, Walisson Wagner
author2_role author
dc.contributor.none.fl_str_mv Petroll, Martin de La Martinière
Universidade Federal de Santa Catarina
dc.contributor.author.fl_str_mv Silva, Gabriela Nunes da
Lopes, Walisson Wagner
dc.subject.por.fl_str_mv Marketing
Plano de marketing
Estratégia
Mercado erótico
topic Marketing
Plano de marketing
Estratégia
Mercado erótico
description TCC (graduação) - Universidade Federal de Santa Catarina, Centro Sócio Econômico, Administração.
publishDate 2020
dc.date.none.fl_str_mv 2020-12-03T20:16:53Z
2020-12-03T20:16:53Z
2020-11-25
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/bachelorThesis
format bachelorThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://repositorio.ufsc.br/handle/123456789/218023
url https://repositorio.ufsc.br/handle/123456789/218023
dc.language.iso.fl_str_mv por
language por
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 112 f.
dc.publisher.none.fl_str_mv Florianópolis, SC
publisher.none.fl_str_mv Florianópolis, SC
dc.source.none.fl_str_mv reponame:Repositório Institucional da UFSC
instname:Universidade Federal de Santa Catarina (UFSC)
instacron:UFSC
instname_str Universidade Federal de Santa Catarina (UFSC)
instacron_str UFSC
institution UFSC
reponame_str Repositório Institucional da UFSC
collection Repositório Institucional da UFSC
repository.name.fl_str_mv Repositório Institucional da UFSC - Universidade Federal de Santa Catarina (UFSC)
repository.mail.fl_str_mv
_version_ 1808652177990746112

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