Práticas inovadoras no setor de e-commerce no Brasil
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Manancial - Repositório Digital da UFSM |
Texto Completo: | http://repositorio.ufsm.br/handle/1/15257 |
Resumo: | With the speed of changes occurring in the global market, companies need to be constantly updated and in search of new strategies to win and retain their customers. In this sense, the Internet becomes an important tool to enable commercial transactions, through the so-called e-commerce, a market that has been growing significantly, due to being responsive to the needs of consumers with convenience and speed. Given the importance of e-commerce, the present study aims to present the innovative practices in this type of commerce in Brazil. In order to do so, the innovations made in e-commerce were surveyed through the method of observation in the electronic websites of the five companies that presented the highest average sales in the ranking of the Brazilian Society of Retail and Consumer - SBVC. It is also worth noting that the research is exploratory, descriptive, with bibliographic research techniques. Through this study, we identified and described the main practices in the area of e-commerce, focused on customer service, payment practices, marketplace and history of the companies surveyed. This scenario provided an overview of the environment under analysis, as well as highlighting the growth of the sector, its ways of meeting the demands of consumers and security in transactions. It is concluded that these aspects present impel the existing works to the extent that it translates and describes such practices. |
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Práticas inovadoras no setor de e-commerce no BrasilInnovative practices in the e-commerce sector in BrazilInovaçãoComércio eletrônicoTecnologia da informaçãoInnovationE-commerceInformation technologyCNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAOWith the speed of changes occurring in the global market, companies need to be constantly updated and in search of new strategies to win and retain their customers. In this sense, the Internet becomes an important tool to enable commercial transactions, through the so-called e-commerce, a market that has been growing significantly, due to being responsive to the needs of consumers with convenience and speed. Given the importance of e-commerce, the present study aims to present the innovative practices in this type of commerce in Brazil. In order to do so, the innovations made in e-commerce were surveyed through the method of observation in the electronic websites of the five companies that presented the highest average sales in the ranking of the Brazilian Society of Retail and Consumer - SBVC. It is also worth noting that the research is exploratory, descriptive, with bibliographic research techniques. Through this study, we identified and described the main practices in the area of e-commerce, focused on customer service, payment practices, marketplace and history of the companies surveyed. This scenario provided an overview of the environment under analysis, as well as highlighting the growth of the sector, its ways of meeting the demands of consumers and security in transactions. It is concluded that these aspects present impel the existing works to the extent that it translates and describes such practices.Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPESCom a velocidade da ocorrência das mudanças no mercado global, as empresas precisam estar em constante atualização e na busca de novas estratégias para conquistar e fidelizar os seus clientes. Neste sentido, a internet se torna uma ferramenta importante para possibilitar as transações comerciais, através do chamado e-commerce (comércio eletrônico), um mercado que vem crescendo significativamente, em função de estar respondendo às necessidades dos consumidores com praticidade e rapidez. Diante da importância do e-commerce, o presente estudo tem como objetivo apresentar quais são as práticas inovadoras neste tipo de comércio no Brasil. Para isso, foram levantadas as inovações realizadas em e-commerce, através do método de observação nos sítios eletrônicos das 5 empresas que apresentaram os maiores faturamentos médios no ranking da Sociedade Brasileira de Varejo e Consumo - SBVC. Destaca-se ainda que a pesquisa é exploratória, descritiva, com técnicas de pesquisa bibliográfica. Através deste estudo foram identificadas e descritas as principais práticas na área de e-commerce, voltados ao atendimento ao consumidor, práticas de pagamento, marketplace e histórico das empresas pesquisadas. Esse cenário possibilitou um panorama do ambiente em análise, bem como destacou o crescimento do setor, suas formas de atender as demandas dos consumidores e segurança nas transações. Conclui-se que esses aspectos apresentados impulsionam os trabalhos existentes na medida que traduz e descreve tais práticas.Universidade Federal de Santa MariaBrasilEngenharia de ProduçãoUFSMPrograma de Pós-Graduação em Engenharia de ProduçãoCentro de TecnologiaMüller, Felipe Martinshttp://lattes.cnpq.br/5941686828835081Oliveira, Joao Helvio Righi dehttp://lattes.cnpq.br/7152072513245729Waechter, Lucélia da Silva2019-01-09T11:27:04Z2019-01-09T11:27:04Z2018-03-09info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://repositorio.ufsm.br/handle/1/15257porAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessreponame:Manancial - Repositório Digital da UFSMinstname:Universidade Federal de Santa Maria (UFSM)instacron:UFSM2019-01-10T05:01:19Zoai:repositorio.ufsm.br:1/15257Biblioteca Digital de Teses e Dissertaçõeshttps://repositorio.ufsm.br/ONGhttps://repositorio.ufsm.br/oai/requestatendimento.sib@ufsm.br||tedebc@gmail.comopendoar:2019-01-10T05:01:19Manancial - Repositório Digital da UFSM - Universidade Federal de Santa Maria (UFSM)false |
dc.title.none.fl_str_mv |
Práticas inovadoras no setor de e-commerce no Brasil Innovative practices in the e-commerce sector in Brazil |
title |
Práticas inovadoras no setor de e-commerce no Brasil |
spellingShingle |
Práticas inovadoras no setor de e-commerce no Brasil Waechter, Lucélia da Silva Inovação Comércio eletrônico Tecnologia da informação Innovation E-commerce Information technology CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO |
title_short |
Práticas inovadoras no setor de e-commerce no Brasil |
title_full |
Práticas inovadoras no setor de e-commerce no Brasil |
title_fullStr |
Práticas inovadoras no setor de e-commerce no Brasil |
title_full_unstemmed |
Práticas inovadoras no setor de e-commerce no Brasil |
title_sort |
Práticas inovadoras no setor de e-commerce no Brasil |
author |
Waechter, Lucélia da Silva |
author_facet |
Waechter, Lucélia da Silva |
author_role |
author |
dc.contributor.none.fl_str_mv |
Müller, Felipe Martins http://lattes.cnpq.br/5941686828835081 Oliveira, Joao Helvio Righi de http://lattes.cnpq.br/7152072513245729 |
dc.contributor.author.fl_str_mv |
Waechter, Lucélia da Silva |
dc.subject.por.fl_str_mv |
Inovação Comércio eletrônico Tecnologia da informação Innovation E-commerce Information technology CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO |
topic |
Inovação Comércio eletrônico Tecnologia da informação Innovation E-commerce Information technology CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO |
description |
With the speed of changes occurring in the global market, companies need to be constantly updated and in search of new strategies to win and retain their customers. In this sense, the Internet becomes an important tool to enable commercial transactions, through the so-called e-commerce, a market that has been growing significantly, due to being responsive to the needs of consumers with convenience and speed. Given the importance of e-commerce, the present study aims to present the innovative practices in this type of commerce in Brazil. In order to do so, the innovations made in e-commerce were surveyed through the method of observation in the electronic websites of the five companies that presented the highest average sales in the ranking of the Brazilian Society of Retail and Consumer - SBVC. It is also worth noting that the research is exploratory, descriptive, with bibliographic research techniques. Through this study, we identified and described the main practices in the area of e-commerce, focused on customer service, payment practices, marketplace and history of the companies surveyed. This scenario provided an overview of the environment under analysis, as well as highlighting the growth of the sector, its ways of meeting the demands of consumers and security in transactions. It is concluded that these aspects present impel the existing works to the extent that it translates and describes such practices. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-03-09 2019-01-09T11:27:04Z 2019-01-09T11:27:04Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://repositorio.ufsm.br/handle/1/15257 |
url |
http://repositorio.ufsm.br/handle/1/15257 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.rights.driver.fl_str_mv |
Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/ |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Santa Maria Brasil Engenharia de Produção UFSM Programa de Pós-Graduação em Engenharia de Produção Centro de Tecnologia |
publisher.none.fl_str_mv |
Universidade Federal de Santa Maria Brasil Engenharia de Produção UFSM Programa de Pós-Graduação em Engenharia de Produção Centro de Tecnologia |
dc.source.none.fl_str_mv |
reponame:Manancial - Repositório Digital da UFSM instname:Universidade Federal de Santa Maria (UFSM) instacron:UFSM |
instname_str |
Universidade Federal de Santa Maria (UFSM) |
instacron_str |
UFSM |
institution |
UFSM |
reponame_str |
Manancial - Repositório Digital da UFSM |
collection |
Manancial - Repositório Digital da UFSM |
repository.name.fl_str_mv |
Manancial - Repositório Digital da UFSM - Universidade Federal de Santa Maria (UFSM) |
repository.mail.fl_str_mv |
atendimento.sib@ufsm.br||tedebc@gmail.com |
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