Specialized consumptions based on the biological root of the human being and the advertising discourses that sustain them
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Data de Publicação: | 2019 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Observatório |
Texto Completo: | https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/6447 |
Resumo: | This article analyzes, through the use of a mixed methodology, the specialized consumptions derived from the biological condition of the individual. For this purpose, different types of studies are developed: theoretical-conceptual, descriptive analytical, theoretical-descriptive and conclusive, and the quantitative part is based on a sample of 450 people surveyed. The results provide an overview of the main types of biological consumption by age, the concern for them, the time and expenditure devoted to them |
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Specialized consumptions based on the biological root of the human being and the advertising discourses that sustain themLOS CONSUMOS ESPECIALIZADOS BASADOS EN LA RAÍZ BIOLÓGICA DEL SER HUMANO Y LOS DISCURSOS PUBLICITARIOS QUE LOS SUSTENTANLOS CONSUMOS ESPECIALIZADOS BASADOS EN LA RAÍZ BIOLÓGICA DEL SER HUMANO Y LOS DISCURSOS PUBLICITARIOS QUE LOS SUSTENTANConsumption, communication, advertising discourse, creativityConsumo, comunicación, discurso publicitario, creatividadConsumos especializados y discursos publicitariosConsumo, comunicación, discurso publicitario, creatividadThis article analyzes, through the use of a mixed methodology, the specialized consumptions derived from the biological condition of the individual. For this purpose, different types of studies are developed: theoretical-conceptual, descriptive analytical, theoretical-descriptive and conclusive, and the quantitative part is based on a sample of 450 people surveyed. The results provide an overview of the main types of biological consumption by age, the concern for them, the time and expenditure devoted to themRESUMEN El presente artículo analiza, mediante la utilización de una metodología mixta, los consumos especializados que se derivan de la condición biológica del individuo. Para ello se desarrollan diferentes tipos de estudios: teórico-conceptual, analítico descriptivo, teórico-descriptivo y conclusivo y, sustenta la parte cuantitativa en una muestra de 450 personas encuestadas. Los resultados permiten trazar un panorama de los principales tipos de consumo biológicos por edades, la preocupación en interés por los mismos, el tiempo y el gasto que se dedican a los mismos. PALABRAS CLAVE: Consumo, comunicación, discurso publicitario, creatividad. ABSTRACT This article analyzes, through the use of a mixed methodology, the specialized consumptions derived from the biological condition of the individual. For this purpose, different types of studies are developed: theoretical-conceptual, descriptive analytical, theoretical-descriptive and conclusive, and the quantitative part is based on a sample of 450 people surveyed. The results provide an overview of the main types of biological consumption by age, the concern for them, the time and expenditure devoted to them. KEYWORDS: Consumption, communication, advertising discourse, creativity RESUMO O presente artigo analisa, através do uso de uma metodologia mista, os consumos especializados que derivam da condição biológica do indivíduo. Para tanto, diferentes tipos de estudos são desenvolvidos: teórico-conceitual, descritivo analítico, teórico-descritivo e conclusivo, e suportam a parte quantitativa em uma amostra de 450 pessoas pesquisadas. Os resultados nos permitem traçar uma visão geral dos principais tipos de consumo biológico por idade, a preocupação em interesse por eles, o tempo e os gastos que são dedicados a eles. PALAVRAS-CHAVE: Consumo, comunicação, discurso publicitário, criatividade.RESUMEN El presente artículo analiza, mediante la utilización de una metodología mixta, los consumos especializados que se derivan de la condición biológica del individuo. Para ello se desarrollan diferentes tipos de estudios: teórico-conceptual, analítico descriptivo, teórico-descriptivo y conclusivo y, sustenta la parte cuantitativa en una muestra de 450 personas encuestadas. Los resultados permiten trazar un panorama de los principales tipos de consumo biológicos por edades, la preocupación en interés por los mismos, el tiempo y el gasto que se dedican a los mismos. PALABRAS CLAVE: Consumo, comunicación, discurso publicitario, creatividad. ABSTRACT This article analyzes, through the use of a mixed methodology, the specialized consumptions derived from the biological condition of the individual. For this purpose, different types of studies are developed: theoretical-conceptual, descriptive analytical, theoretical-descriptive and conclusive, and the quantitative part is based on a sample of 450 people surveyed. The results provide an overview of the main types of biological consumption by age, the concern for them, the time and expenditure devoted to them. KEYWORDS: Consumption, communication, advertising discourse, creativity RESUMO O presente artigo analisa, através do uso de uma metodologia mista, os consumos especializados que derivam da condição biológica do indivíduo. Para tanto, diferentes tipos de estudos são desenvolvidos: teórico-conceitual, descritivo analítico, teórico-descritivo e conclusivo, e suportam a parte quantitativa em uma amostra de 450 pessoas pesquisadas. Os resultados nos permitem traçar uma visão geral dos principais tipos de consumo biológico por idade, a preocupação em interesse por eles, o tempo e os gastos que são dedicados a eles. PALAVRAS-CHAVE: Consumo, comunicação, discurso publicitário, criatividade.Universidade Federal do Tocantins - UFT2019-04-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontextoapplication/pdfapplication/epub+zipapplication/octet-streamapplication/zipapplication/x-gzipapplication/ziphttps://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/644710.20873/uft.2447-4266.2019v5n2p292Observatory Journal; Vol. 5 No. 2 (2019): v. 5 n. 2 (2019): Estudos comunicacionais na América Latina Abr-Jun (2019); 292-321Observatorio Magazine; Vol. 5 Núm. 2 (2019): v. 5 n. 2 (2019): Estudos comunicacionais na América Latina Abr-Jun (2019); 292-321Observatoire Journal; Vol. 5 No. 2 (2019): v. 5 n. 2 (2019): Estudos comunicacionais na América Latina Abr-Jun (2019); 292-321Revista Observatório ; v. 5 n. 2 (2019): v. 5 n. 2 (2019): Estudos comunicacionais na América Latina Abr-Jun (2019); 292-3212447-426610.20873/uft.2447-4266.2019v5n2reponame:Revista Observatórioinstname:Universidade Federal do Tocantins (UFT)instacron:UFTporhttps://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/6447/15126https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/6447/15144https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/6447/15161https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/6447/15180https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/6447/15199https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/6447/15218Copyright (c) 2019 Revista Observatórioinfo:eu-repo/semantics/openAccessMartín, Luis RodrigoRodrigo Martín, IsabelJiménez, Luis Eguizábal2022-03-04T13:06:26Zoai:ojs.revista.uft.edu.br:article/6447Revistahttps://sistemas.uft.edu.br/periodicos/index.php/observatorio/indexPUBhttps://sistemas.uft.edu.br/periodicos/index.php/observatorio/oaigilsonportouft@gmail.com||gilsonporto@uft.edu.br||2447-42662447-4266opendoar:2022-03-04T13:06:26Revista Observatório - Universidade Federal do Tocantins (UFT)false |
dc.title.none.fl_str_mv |
Specialized consumptions based on the biological root of the human being and the advertising discourses that sustain them LOS CONSUMOS ESPECIALIZADOS BASADOS EN LA RAÍZ BIOLÓGICA DEL SER HUMANO Y LOS DISCURSOS PUBLICITARIOS QUE LOS SUSTENTAN LOS CONSUMOS ESPECIALIZADOS BASADOS EN LA RAÍZ BIOLÓGICA DEL SER HUMANO Y LOS DISCURSOS PUBLICITARIOS QUE LOS SUSTENTAN |
title |
Specialized consumptions based on the biological root of the human being and the advertising discourses that sustain them |
spellingShingle |
Specialized consumptions based on the biological root of the human being and the advertising discourses that sustain them Martín, Luis Rodrigo Consumption, communication, advertising discourse, creativity Consumo, comunicación, discurso publicitario, creatividad Consumos especializados y discursos publicitarios Consumo, comunicación, discurso publicitario, creatividad |
title_short |
Specialized consumptions based on the biological root of the human being and the advertising discourses that sustain them |
title_full |
Specialized consumptions based on the biological root of the human being and the advertising discourses that sustain them |
title_fullStr |
Specialized consumptions based on the biological root of the human being and the advertising discourses that sustain them |
title_full_unstemmed |
Specialized consumptions based on the biological root of the human being and the advertising discourses that sustain them |
title_sort |
Specialized consumptions based on the biological root of the human being and the advertising discourses that sustain them |
author |
Martín, Luis Rodrigo |
author_facet |
Martín, Luis Rodrigo Rodrigo Martín, Isabel Jiménez, Luis Eguizábal |
author_role |
author |
author2 |
Rodrigo Martín, Isabel Jiménez, Luis Eguizábal |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Martín, Luis Rodrigo Rodrigo Martín, Isabel Jiménez, Luis Eguizábal |
dc.subject.por.fl_str_mv |
Consumption, communication, advertising discourse, creativity Consumo, comunicación, discurso publicitario, creatividad Consumos especializados y discursos publicitarios Consumo, comunicación, discurso publicitario, creatividad |
topic |
Consumption, communication, advertising discourse, creativity Consumo, comunicación, discurso publicitario, creatividad Consumos especializados y discursos publicitarios Consumo, comunicación, discurso publicitario, creatividad |
description |
This article analyzes, through the use of a mixed methodology, the specialized consumptions derived from the biological condition of the individual. For this purpose, different types of studies are developed: theoretical-conceptual, descriptive analytical, theoretical-descriptive and conclusive, and the quantitative part is based on a sample of 450 people surveyed. The results provide an overview of the main types of biological consumption by age, the concern for them, the time and expenditure devoted to them |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-04-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion texto |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/6447 10.20873/uft.2447-4266.2019v5n2p292 |
url |
https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/6447 |
identifier_str_mv |
10.20873/uft.2447-4266.2019v5n2p292 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/6447/15126 https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/6447/15144 https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/6447/15161 https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/6447/15180 https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/6447/15199 https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/6447/15218 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2019 Revista Observatório info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2019 Revista Observatório |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/epub+zip application/octet-stream application/zip application/x-gzip application/zip |
dc.publisher.none.fl_str_mv |
Universidade Federal do Tocantins - UFT |
publisher.none.fl_str_mv |
Universidade Federal do Tocantins - UFT |
dc.source.none.fl_str_mv |
Observatory Journal; Vol. 5 No. 2 (2019): v. 5 n. 2 (2019): Estudos comunicacionais na América Latina Abr-Jun (2019); 292-321 Observatorio Magazine; Vol. 5 Núm. 2 (2019): v. 5 n. 2 (2019): Estudos comunicacionais na América Latina Abr-Jun (2019); 292-321 Observatoire Journal; Vol. 5 No. 2 (2019): v. 5 n. 2 (2019): Estudos comunicacionais na América Latina Abr-Jun (2019); 292-321 Revista Observatório ; v. 5 n. 2 (2019): v. 5 n. 2 (2019): Estudos comunicacionais na América Latina Abr-Jun (2019); 292-321 2447-4266 10.20873/uft.2447-4266.2019v5n2 reponame:Revista Observatório instname:Universidade Federal do Tocantins (UFT) instacron:UFT |
instname_str |
Universidade Federal do Tocantins (UFT) |
instacron_str |
UFT |
institution |
UFT |
reponame_str |
Revista Observatório |
collection |
Revista Observatório |
repository.name.fl_str_mv |
Revista Observatório - Universidade Federal do Tocantins (UFT) |
repository.mail.fl_str_mv |
gilsonportouft@gmail.com||gilsonporto@uft.edu.br|| |
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1797174755499966464 |