LIKE, COMMENT AND SHARE:: how the followers of Boca Rosa and Niina Secrets interact on social media

• Autor(a) principal: Bueno, Thaisa
• Data de Publicação: 2019
• Outros Autores: de Sousa Escócio Silva, Even Grazielly, Reino, Lucas Santiago Arraes
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Observatório
• Texto Completo: https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/6625
• topic: : Influenciadoras digitais. Redes sociais. Comportamento; portugues

ABSTRACT: This research aims to identify the reasons why fans of the digital influencers Boca Rosa and Niina Secrets like, comment and share their postings on YouTube, Facebook and Instagram social media and on blogs. This two YouTubers were selected because they won the Digital Influencers Award, in 2017, in Fashion and Beauty categories, respectively – in this award, offered by the magazine Negócios da Comunicação, voting includes technical and popular votes. This theme selection is justified because likes, comments and shares are thermometers of the audience; they also allow the understanding of how followers relate themselves to the content since each type of posting differently instigates specific behaviours. We investigated who the followers of these influencers were, to trace their profiles and their behaviours when using these interaction resources. The methodology is based on in-depth interviews. Altogether, nine followers who have volunteered to participate in the study were interviewed. Results indicate that most of them prefer to like the content rather than comment or share. KEYWORDS: Digital influencers. Social media. Behaviour.