Qualification of entrepreneurs in the municipality of Santa Cruz de Minas for the insertion in digital environments of e-commerce

• Autor(a) principal: BARROS, Leandro Eduardo Vieira
• Data de Publicação: 2022
• Outros Autores: SOUZA, Celso Luiz de, CABRAL, Fernanda Morais, SANTOS, Lívia da Silva, CALSAVARA , Daniele Letícia, SANTOS, Jhonatas Luiz dos, NASCIMENTO, João Miguel Ferreira, PATROCINIO, Sérgio Hilario do
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Elo (Viçosa, Online)
• Texto Completo: https://periodicos.ufv.br/elo/article/view/14423
• topic: Empreendedores; Capacitación; Comercio electrónico; Empreendedores; Capacitação; Comércio eletrônico; Enterpreneurs; Qualification; E-commerce

One of the main pillars of the Santa Cruz de Minas/MG municipality’s economy is the production and sale of handicrafts and wooden furniture. The city benefits from regional tourism to sell its products, but with the pandemic and its restrictions, sales have decreased. In this context, this project aimed to qualify local entrepreneurs, enabling the insertion of their products in e-commerce to increase their revenues. The project worked in an interdisciplinary manner with fellows who had had previous training through courses. Materials were prepared on the digital market tools, in addition to training each company, according to its demands. Despite the lack of time and little technological knowledge, entrepreneurs were ready to optimize practices used in their ventures. Because of that, they have generated a gain in quality in managing social networks and other tools.