Factors affecting online coffee purchases in the Covid-19 pandemic era: consumer case study at Jotey Coffee Shop

Detalhes bibliográficos
Autor(a) principal: Karima , Muhammad Iqbal
Data de Publicação: 2021
Outros Autores: Mulia, Dipa
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Research, Society and Development
Texto Completo: https://rsdjournal.org/index.php/rsd/article/view/19543
Resumo: Research in journal aim for analyze the factors that influence the purchase of coffee online in the era of the Covid 19 pandemic at the Jotey Coffee Shop. This research uses methodde quantitative. The population in this study are online buyers, especially Jotey coffee at the Jotey Coffee Shop, East Bekasi with a sample size of240 consumers Kedai Jotey, where the sample uses the Hair method. Test the hypothesis proposed in this study done with tool test analysis regression and hypothesis partial and simultaneous by using software Smartpls 3.2.9. Results analysis show that: 1) Communication a positive and significant effect on online coffee purchasing decisions, 2) Process has a positive and significant effect on online coffee purchasing decisions, 3) Price has a negative and significant effect on online coffee purchasing decisions, 4) Product has a positive and significant effect on online purchasing decisions contemporary coffee, 5) Character has a positive and significant effect on online purchasing decisions for contemporary coffee, and 6) Risk does not have a positive and significant effect on online purchasing decisions for contemporary coffee at the Jotey Coffee Shop.
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spelling Factors affecting online coffee purchases in the Covid-19 pandemic era: consumer case study at Jotey Coffee ShopFactores que afectan las compras de café en línea en la era de la pandemia de Covid-19: estudio de caso del consumidor en la Cafetería JoteyFatores que afetam as compras on-line de café na era pandêmica da Covid-19: estudo de caso do consumidor na Jotey Coffee ShopCommunicationProcessPriceProductCharacterRiskPurchase decision.ComunicaciónProcesoPrecioProductoCarácterRiesgoDecisión de compra.ComunicaçãoProcessoPreçoProdutoCaráterRiscoDecisão de compra.Research in journal aim for analyze the factors that influence the purchase of coffee online in the era of the Covid 19 pandemic at the Jotey Coffee Shop. This research uses methodde quantitative. The population in this study are online buyers, especially Jotey coffee at the Jotey Coffee Shop, East Bekasi with a sample size of240 consumers Kedai Jotey, where the sample uses the Hair method. Test the hypothesis proposed in this study done with tool test analysis regression and hypothesis partial and simultaneous by using software Smartpls 3.2.9. Results analysis show that: 1) Communication a positive and significant effect on online coffee purchasing decisions, 2) Process has a positive and significant effect on online coffee purchasing decisions, 3) Price has a negative and significant effect on online coffee purchasing decisions, 4) Product has a positive and significant effect on online purchasing decisions contemporary coffee, 5) Character has a positive and significant effect on online purchasing decisions for contemporary coffee, and 6) Risk does not have a positive and significant effect on online purchasing decisions for contemporary coffee at the Jotey Coffee Shop.La investigación en revista tiene como objetivo analizar los factores que influyen en la compra de café online en la era de la pandemia Covid 19 en el Jotey Coffee Shop. Esta investigación utiliza un método cuantitativo. La población de este estudio son compradores en línea, especialmente café Jotey en Jotey Coffee Shop, East Bekasi con un tamaño de muestra de 240 consumidores Kedai Jotey, donde la muestra utiliza el método Hair. Probar la hipótesis propuesta en este estudio realizado con herramienta de análisis de prueba de regresión e hipótesis parcial y simultánea mediante el uso del software Smartpls 3.2.9. El análisis de resultados muestra que: 1) La comunicación tiene un efecto positivo y significativo en las decisiones de compra de café en línea, 2) El proceso tiene un efecto positivo y significativo en las decisiones de compra de café en línea, 3) El precio tiene un efecto negativo y significativo en las decisiones de compra de café en línea, 4 ) El producto tiene un efecto positivo y significativo en las decisiones de compra en línea del café contemporáneo, 5) El carácter tiene un efecto positivo y significativo en las decisiones de compra en línea para el café contemporáneo, y 6) El riesgo no tiene un efecto positivo y significativo en las decisiones de compra en línea para el café contemporáneo. café en la cafetería Jotey.A pesquisa em periódico visa analisar os fatores que influenciam a compra de café online na era da pandemia Covid 19 no Jotey Coffee Shop. Esta pesquisa utiliza um método quantitativo. A população neste estudo são compradores online, especialmente café Jotey no Café Jotey, East Bekasi com um tamanho de amostra de 240 consumidores Kedai Jotey, onde a amostra usa o método Hair. Teste a hipótese proposta neste estudo feito com ferramenta teste de regressão de análise e hipótese parcial e simultânea por meio do software Smartpls 3.2.9. A análise dos resultados mostra que: 1) A comunicação tem um efeito positivo e significativo nas decisões de compra de café online, 2) O processo tem um efeito positivo e significativo nas decisões de compra de café online, 3) O preço tem um efeito negativo e significativo nas decisões de compra de café online, 4 ) O produto tem um efeito positivo e significativo nas decisões de compra online de café contemporâneo, 5) O caráter tem um efeito positivo e significativo nas decisões de compra online de café contemporâneo e 6) O risco não tem um efeito positivo e significativo nas decisões de compra online de café contemporâneo café no Café Jotey.Research, Society and Development2021-08-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/1954310.33448/rsd-v10i11.19543Research, Society and Development; Vol. 10 No. 11; e279101119543Research, Society and Development; Vol. 10 Núm. 11; e279101119543Research, Society and Development; v. 10 n. 11; e2791011195432525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIenghttps://rsdjournal.org/index.php/rsd/article/view/19543/17703Copyright (c) 2021 Muhammad Iqbal Karima ; Dipa Muliahttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessKarima , Muhammad Iqbal Mulia, Dipa2021-10-23T19:01:11Zoai:ojs.pkp.sfu.ca:article/19543Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:39:24.683982Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false
dc.title.none.fl_str_mv Factors affecting online coffee purchases in the Covid-19 pandemic era: consumer case study at Jotey Coffee Shop
Factores que afectan las compras de café en línea en la era de la pandemia de Covid-19: estudio de caso del consumidor en la Cafetería Jotey
Fatores que afetam as compras on-line de café na era pandêmica da Covid-19: estudo de caso do consumidor na Jotey Coffee Shop
title Factors affecting online coffee purchases in the Covid-19 pandemic era: consumer case study at Jotey Coffee Shop
spellingShingle Factors affecting online coffee purchases in the Covid-19 pandemic era: consumer case study at Jotey Coffee Shop
Karima , Muhammad Iqbal
Communication
Process
Price
Product
Character
Risk
Purchase decision.
Comunicación
Proceso
Precio
Producto
Carácter
Riesgo
Decisión de compra.
Comunicação
Processo
Preço
Produto
Caráter
Risco
Decisão de compra.
title_short Factors affecting online coffee purchases in the Covid-19 pandemic era: consumer case study at Jotey Coffee Shop
title_full Factors affecting online coffee purchases in the Covid-19 pandemic era: consumer case study at Jotey Coffee Shop
title_fullStr Factors affecting online coffee purchases in the Covid-19 pandemic era: consumer case study at Jotey Coffee Shop
title_full_unstemmed Factors affecting online coffee purchases in the Covid-19 pandemic era: consumer case study at Jotey Coffee Shop
title_sort Factors affecting online coffee purchases in the Covid-19 pandemic era: consumer case study at Jotey Coffee Shop
author Karima , Muhammad Iqbal
author_facet Karima , Muhammad Iqbal
Mulia, Dipa
author_role author
author2 Mulia, Dipa
author2_role author
dc.contributor.author.fl_str_mv Karima , Muhammad Iqbal
Mulia, Dipa
dc.subject.por.fl_str_mv Communication
Process
Price
Product
Character
Risk
Purchase decision.
Comunicación
Proceso
Precio
Producto
Carácter
Riesgo
Decisión de compra.
Comunicação
Processo
Preço
Produto
Caráter
Risco
Decisão de compra.
topic Communication
Process
Price
Product
Character
Risk
Purchase decision.
Comunicación
Proceso
Precio
Producto
Carácter
Riesgo
Decisión de compra.
Comunicação
Processo
Preço
Produto
Caráter
Risco
Decisão de compra.
description Research in journal aim for analyze the factors that influence the purchase of coffee online in the era of the Covid 19 pandemic at the Jotey Coffee Shop. This research uses methodde quantitative. The population in this study are online buyers, especially Jotey coffee at the Jotey Coffee Shop, East Bekasi with a sample size of240 consumers Kedai Jotey, where the sample uses the Hair method. Test the hypothesis proposed in this study done with tool test analysis regression and hypothesis partial and simultaneous by using software Smartpls 3.2.9. Results analysis show that: 1) Communication a positive and significant effect on online coffee purchasing decisions, 2) Process has a positive and significant effect on online coffee purchasing decisions, 3) Price has a negative and significant effect on online coffee purchasing decisions, 4) Product has a positive and significant effect on online purchasing decisions contemporary coffee, 5) Character has a positive and significant effect on online purchasing decisions for contemporary coffee, and 6) Risk does not have a positive and significant effect on online purchasing decisions for contemporary coffee at the Jotey Coffee Shop.
publishDate 2021
dc.date.none.fl_str_mv 2021-08-31
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/19543
10.33448/rsd-v10i11.19543
url https://rsdjournal.org/index.php/rsd/article/view/19543
identifier_str_mv 10.33448/rsd-v10i11.19543
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/19543/17703
dc.rights.driver.fl_str_mv Copyright (c) 2021 Muhammad Iqbal Karima ; Dipa Mulia
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Muhammad Iqbal Karima ; Dipa Mulia
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Research, Society and Development
publisher.none.fl_str_mv Research, Society and Development
dc.source.none.fl_str_mv Research, Society and Development; Vol. 10 No. 11; e279101119543
Research, Society and Development; Vol. 10 Núm. 11; e279101119543
Research, Society and Development; v. 10 n. 11; e279101119543
2525-3409
reponame:Research, Society and Development
instname:Universidade Federal de Itajubá (UNIFEI)
instacron:UNIFEI
instname_str Universidade Federal de Itajubá (UNIFEI)
instacron_str UNIFEI
institution UNIFEI
reponame_str Research, Society and Development
collection Research, Society and Development
repository.name.fl_str_mv Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)
repository.mail.fl_str_mv rsd.articles@gmail.com
_version_ 1797052687785656320

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