Factors affecting online coffee purchases in the Covid-19 pandemic era: consumer case study at Jotey Coffee Shop
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Data de Publicação: | 2021 |
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Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Research, Society and Development |
Texto Completo: | https://rsdjournal.org/index.php/rsd/article/view/19543 |
Resumo: | Research in journal aim for analyze the factors that influence the purchase of coffee online in the era of the Covid 19 pandemic at the Jotey Coffee Shop. This research uses methodde quantitative. The population in this study are online buyers, especially Jotey coffee at the Jotey Coffee Shop, East Bekasi with a sample size of240 consumers Kedai Jotey, where the sample uses the Hair method. Test the hypothesis proposed in this study done with tool test analysis regression and hypothesis partial and simultaneous by using software Smartpls 3.2.9. Results analysis show that: 1) Communication a positive and significant effect on online coffee purchasing decisions, 2) Process has a positive and significant effect on online coffee purchasing decisions, 3) Price has a negative and significant effect on online coffee purchasing decisions, 4) Product has a positive and significant effect on online purchasing decisions contemporary coffee, 5) Character has a positive and significant effect on online purchasing decisions for contemporary coffee, and 6) Risk does not have a positive and significant effect on online purchasing decisions for contemporary coffee at the Jotey Coffee Shop. |
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Factors affecting online coffee purchases in the Covid-19 pandemic era: consumer case study at Jotey Coffee ShopFactores que afectan las compras de café en línea en la era de la pandemia de Covid-19: estudio de caso del consumidor en la Cafetería JoteyFatores que afetam as compras on-line de café na era pandêmica da Covid-19: estudo de caso do consumidor na Jotey Coffee ShopCommunicationProcessPriceProductCharacterRiskPurchase decision.ComunicaciónProcesoPrecioProductoCarácterRiesgoDecisión de compra.ComunicaçãoProcessoPreçoProdutoCaráterRiscoDecisão de compra.Research in journal aim for analyze the factors that influence the purchase of coffee online in the era of the Covid 19 pandemic at the Jotey Coffee Shop. This research uses methodde quantitative. The population in this study are online buyers, especially Jotey coffee at the Jotey Coffee Shop, East Bekasi with a sample size of240 consumers Kedai Jotey, where the sample uses the Hair method. Test the hypothesis proposed in this study done with tool test analysis regression and hypothesis partial and simultaneous by using software Smartpls 3.2.9. Results analysis show that: 1) Communication a positive and significant effect on online coffee purchasing decisions, 2) Process has a positive and significant effect on online coffee purchasing decisions, 3) Price has a negative and significant effect on online coffee purchasing decisions, 4) Product has a positive and significant effect on online purchasing decisions contemporary coffee, 5) Character has a positive and significant effect on online purchasing decisions for contemporary coffee, and 6) Risk does not have a positive and significant effect on online purchasing decisions for contemporary coffee at the Jotey Coffee Shop.La investigación en revista tiene como objetivo analizar los factores que influyen en la compra de café online en la era de la pandemia Covid 19 en el Jotey Coffee Shop. Esta investigación utiliza un método cuantitativo. La población de este estudio son compradores en línea, especialmente café Jotey en Jotey Coffee Shop, East Bekasi con un tamaño de muestra de 240 consumidores Kedai Jotey, donde la muestra utiliza el método Hair. Probar la hipótesis propuesta en este estudio realizado con herramienta de análisis de prueba de regresión e hipótesis parcial y simultánea mediante el uso del software Smartpls 3.2.9. El análisis de resultados muestra que: 1) La comunicación tiene un efecto positivo y significativo en las decisiones de compra de café en línea, 2) El proceso tiene un efecto positivo y significativo en las decisiones de compra de café en línea, 3) El precio tiene un efecto negativo y significativo en las decisiones de compra de café en línea, 4 ) El producto tiene un efecto positivo y significativo en las decisiones de compra en línea del café contemporáneo, 5) El carácter tiene un efecto positivo y significativo en las decisiones de compra en línea para el café contemporáneo, y 6) El riesgo no tiene un efecto positivo y significativo en las decisiones de compra en línea para el café contemporáneo. café en la cafetería Jotey.A pesquisa em periódico visa analisar os fatores que influenciam a compra de café online na era da pandemia Covid 19 no Jotey Coffee Shop. Esta pesquisa utiliza um método quantitativo. A população neste estudo são compradores online, especialmente café Jotey no Café Jotey, East Bekasi com um tamanho de amostra de 240 consumidores Kedai Jotey, onde a amostra usa o método Hair. Teste a hipótese proposta neste estudo feito com ferramenta teste de regressão de análise e hipótese parcial e simultânea por meio do software Smartpls 3.2.9. A análise dos resultados mostra que: 1) A comunicação tem um efeito positivo e significativo nas decisões de compra de café online, 2) O processo tem um efeito positivo e significativo nas decisões de compra de café online, 3) O preço tem um efeito negativo e significativo nas decisões de compra de café online, 4 ) O produto tem um efeito positivo e significativo nas decisões de compra online de café contemporâneo, 5) O caráter tem um efeito positivo e significativo nas decisões de compra online de café contemporâneo e 6) O risco não tem um efeito positivo e significativo nas decisões de compra online de café contemporâneo café no Café Jotey.Research, Society and Development2021-08-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/1954310.33448/rsd-v10i11.19543Research, Society and Development; Vol. 10 No. 11; e279101119543Research, Society and Development; Vol. 10 Núm. 11; e279101119543Research, Society and Development; v. 10 n. 11; e2791011195432525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIenghttps://rsdjournal.org/index.php/rsd/article/view/19543/17703Copyright (c) 2021 Muhammad Iqbal Karima ; Dipa Muliahttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessKarima , Muhammad Iqbal Mulia, Dipa2021-10-23T19:01:11Zoai:ojs.pkp.sfu.ca:article/19543Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:39:24.683982Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false |
dc.title.none.fl_str_mv |
Factors affecting online coffee purchases in the Covid-19 pandemic era: consumer case study at Jotey Coffee Shop Factores que afectan las compras de café en línea en la era de la pandemia de Covid-19: estudio de caso del consumidor en la Cafetería Jotey Fatores que afetam as compras on-line de café na era pandêmica da Covid-19: estudo de caso do consumidor na Jotey Coffee Shop |
title |
Factors affecting online coffee purchases in the Covid-19 pandemic era: consumer case study at Jotey Coffee Shop |
spellingShingle |
Factors affecting online coffee purchases in the Covid-19 pandemic era: consumer case study at Jotey Coffee Shop Karima , Muhammad Iqbal Communication Process Price Product Character Risk Purchase decision. Comunicación Proceso Precio Producto Carácter Riesgo Decisión de compra. Comunicação Processo Preço Produto Caráter Risco Decisão de compra. |
title_short |
Factors affecting online coffee purchases in the Covid-19 pandemic era: consumer case study at Jotey Coffee Shop |
title_full |
Factors affecting online coffee purchases in the Covid-19 pandemic era: consumer case study at Jotey Coffee Shop |
title_fullStr |
Factors affecting online coffee purchases in the Covid-19 pandemic era: consumer case study at Jotey Coffee Shop |
title_full_unstemmed |
Factors affecting online coffee purchases in the Covid-19 pandemic era: consumer case study at Jotey Coffee Shop |
title_sort |
Factors affecting online coffee purchases in the Covid-19 pandemic era: consumer case study at Jotey Coffee Shop |
author |
Karima , Muhammad Iqbal |
author_facet |
Karima , Muhammad Iqbal Mulia, Dipa |
author_role |
author |
author2 |
Mulia, Dipa |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Karima , Muhammad Iqbal Mulia, Dipa |
dc.subject.por.fl_str_mv |
Communication Process Price Product Character Risk Purchase decision. Comunicación Proceso Precio Producto Carácter Riesgo Decisión de compra. Comunicação Processo Preço Produto Caráter Risco Decisão de compra. |
topic |
Communication Process Price Product Character Risk Purchase decision. Comunicación Proceso Precio Producto Carácter Riesgo Decisión de compra. Comunicação Processo Preço Produto Caráter Risco Decisão de compra. |
description |
Research in journal aim for analyze the factors that influence the purchase of coffee online in the era of the Covid 19 pandemic at the Jotey Coffee Shop. This research uses methodde quantitative. The population in this study are online buyers, especially Jotey coffee at the Jotey Coffee Shop, East Bekasi with a sample size of240 consumers Kedai Jotey, where the sample uses the Hair method. Test the hypothesis proposed in this study done with tool test analysis regression and hypothesis partial and simultaneous by using software Smartpls 3.2.9. Results analysis show that: 1) Communication a positive and significant effect on online coffee purchasing decisions, 2) Process has a positive and significant effect on online coffee purchasing decisions, 3) Price has a negative and significant effect on online coffee purchasing decisions, 4) Product has a positive and significant effect on online purchasing decisions contemporary coffee, 5) Character has a positive and significant effect on online purchasing decisions for contemporary coffee, and 6) Risk does not have a positive and significant effect on online purchasing decisions for contemporary coffee at the Jotey Coffee Shop. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-08-31 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/19543 10.33448/rsd-v10i11.19543 |
url |
https://rsdjournal.org/index.php/rsd/article/view/19543 |
identifier_str_mv |
10.33448/rsd-v10i11.19543 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/19543/17703 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2021 Muhammad Iqbal Karima ; Dipa Mulia https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2021 Muhammad Iqbal Karima ; Dipa Mulia https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Research, Society and Development |
publisher.none.fl_str_mv |
Research, Society and Development |
dc.source.none.fl_str_mv |
Research, Society and Development; Vol. 10 No. 11; e279101119543 Research, Society and Development; Vol. 10 Núm. 11; e279101119543 Research, Society and Development; v. 10 n. 11; e279101119543 2525-3409 reponame:Research, Society and Development instname:Universidade Federal de Itajubá (UNIFEI) instacron:UNIFEI |
instname_str |
Universidade Federal de Itajubá (UNIFEI) |
instacron_str |
UNIFEI |
institution |
UNIFEI |
reponame_str |
Research, Society and Development |
collection |
Research, Society and Development |
repository.name.fl_str_mv |
Research, Society and Development - Universidade Federal de Itajubá (UNIFEI) |
repository.mail.fl_str_mv |
rsd.articles@gmail.com |
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1797052687785656320 |