Evaluating the soybean oil packaging characteristics in Brazilian Midwest region
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Research, Society and Development |
Texto Completo: | https://rsdjournal.org/index.php/rsd/article/view/34762 |
Resumo: | The main goal of this study is to evaluate the influence of soybean oil packaging attributes on consumer preferences in Brazilian Midwest region using Multivariate Data Analysis. Four packaging attributes were evaluated: the presence of additional information on label of packaging, brand (popular and non-popular), type of soybean (genetically modified and non-genetically modified) and shape of the packaging (conventional and innovative). Eight images were evaluated by 400 consumers in Midwest region of Brazil. We used the Conjoint Analysis to analyze and measure the impact of each product attribute in consumer preference. The results show that, in general, the consumers were influenced positively by the presence of additional information, innovative package, popular brand and non-transgenic soybeans. Some groups of individuals could not distinguish or did not care about genetically modified soy. Further studies are recommended to evaluate if consumers have difficulties to interpret the symbols on the packaging label (transgenic or organic, for example), as well as it is necessary to extend this survey to other Brazilian states. The food industry will be able to develop packaging and marketing strategies using consumer profiles. The study is useful for the definition, modification and adaptation of soybean oil products. |
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Evaluating the soybean oil packaging characteristics in Brazilian Midwest regionEvaluación de las características de los envases de aceite de soja en la región del Medio Oeste de BrasilAvaliação das características da embalagem de óleo de soja na região Centro-Oeste brasileiraAnálisis conjuntoEnvasado de alimentosEnvasado innovadorSoja transgénica.Conjoint analysisPackaging foodsInnovative packageTransgenic soybean.Análise conjuntaEmbalagem de alimentosEmbalagem inovadoraSoja transgênica.The main goal of this study is to evaluate the influence of soybean oil packaging attributes on consumer preferences in Brazilian Midwest region using Multivariate Data Analysis. Four packaging attributes were evaluated: the presence of additional information on label of packaging, brand (popular and non-popular), type of soybean (genetically modified and non-genetically modified) and shape of the packaging (conventional and innovative). Eight images were evaluated by 400 consumers in Midwest region of Brazil. We used the Conjoint Analysis to analyze and measure the impact of each product attribute in consumer preference. The results show that, in general, the consumers were influenced positively by the presence of additional information, innovative package, popular brand and non-transgenic soybeans. Some groups of individuals could not distinguish or did not care about genetically modified soy. Further studies are recommended to evaluate if consumers have difficulties to interpret the symbols on the packaging label (transgenic or organic, for example), as well as it is necessary to extend this survey to other Brazilian states. The food industry will be able to develop packaging and marketing strategies using consumer profiles. The study is useful for the definition, modification and adaptation of soybean oil products.El objetivo principal de este estudio es evaluar la influencia de los atributos de los envases de aceite de soja en las preferencias de los consumidores en la región del Medio Oeste de Brasil, utilizando el Análisis de Datos Multivariados. Se evaluaron cuatro atributos del envase: presencia de información adicional en la etiqueta, marca (popular y no popular), tipo de soja (modificada genéticamente y no modificada genéticamente) y formato (convencional e innovador). Ocho imágenes fueron evaluadas por 400 consumidores en la región del Medio Oeste de Brasil. Se utilizó el análisis conjunto para analizar y medir el impacto de cada atributo del producto en la preferencia del consumidor. Los resultados muestran que, en general, los consumidores se vieron influenciados positivamente por la presencia de información adicional, envases innovadores, marca popular y soja no transgénica. Algunos grupos de individuos no pudieron distinguir o no importar soja genéticamente modificada. Se recomiendan estudios adicionales para evaluar si los consumidores tienen dificultades para interpretar los símbolos en la etiqueta de los envases (productos transgénicos u orgánicos, por ejemplo), y es necesario extender esta investigación a otros estados brasileños. La industria alimentaria podrá desarrollar estrategias de marketing utilizando perfiles de consumidores. El estudio es útil para definir, modificar y adaptar los derivados de la soja.O principal objetivo deste estudo é avaliar a influência dos atributos das embalagens de óleo de soja nas preferências do consumidor na região Centro-Oeste brasileira, utilizando a Análise Multivariada de Dados. Foram avaliados quatro atributos da embalagem: presença de informações adicionais no rótulo da embalagem, marca (popular e impopular), tipo de soja (geneticamente modificada e não geneticamente modificada) e formato da embalagem (convencional e inovadora). Oito imagens foram avaliadas por 400 consumidores na região Centro-Oeste do Brasil. Foi utilizada Análise Conjunta para analisar e medir o impacto de cada atributo do produto na preferência do consumidor. Os resultados mostram que, em geral, os consumidores foram influenciados positivamente pela presença de informações adicionais, embalagem inovadora, marca popular e soja não transgênica. Alguns grupos de indivíduos não conseguiram distinguir ou não importar com soja geneticamente modificada. Estudos adicionais são recomendados para avaliar se os consumidores têm dificuldades para interpretar os símbolos no rótulo da embalagem (produtos transgênicos ou orgânicos, por exemplo), bem como é necessário estender essa pesquisa para outros estados brasileiros. A indústria de alimentos poderá desenvolver estratégias de marketing usando perfis de consumidores. O estudo é útil para a definição, modificação e adaptação de derivados de soja.Research, Society and Development2022-09-24info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/3476210.33448/rsd-v11i12.34762Research, Society and Development; Vol. 11 No. 12; e547111234762Research, Society and Development; Vol. 11 Núm. 12; e547111234762Research, Society and Development; v. 11 n. 12; e5471112347622525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIenghttps://rsdjournal.org/index.php/rsd/article/view/34762/29359Copyright (c) 2022 Eduardo José Oenning Soares; Rodolfo Benedito Zattar da Silva; Alexandre Gonçalves Porto; Jéssica Ramos de Oliveirahttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessSoares, Eduardo José Oenning Silva, Rodolfo Benedito Zattar daPorto, Alexandre GonçalvesOliveira, Jéssica Ramos de 2022-09-26T11:56:08Zoai:ojs.pkp.sfu.ca:article/34762Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:49:55.722577Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false |
dc.title.none.fl_str_mv |
Evaluating the soybean oil packaging characteristics in Brazilian Midwest region Evaluación de las características de los envases de aceite de soja en la región del Medio Oeste de Brasil Avaliação das características da embalagem de óleo de soja na região Centro-Oeste brasileira |
title |
Evaluating the soybean oil packaging characteristics in Brazilian Midwest region |
spellingShingle |
Evaluating the soybean oil packaging characteristics in Brazilian Midwest region Soares, Eduardo José Oenning Análisis conjunto Envasado de alimentos Envasado innovador Soja transgénica. Conjoint analysis Packaging foods Innovative package Transgenic soybean. Análise conjunta Embalagem de alimentos Embalagem inovadora Soja transgênica. |
title_short |
Evaluating the soybean oil packaging characteristics in Brazilian Midwest region |
title_full |
Evaluating the soybean oil packaging characteristics in Brazilian Midwest region |
title_fullStr |
Evaluating the soybean oil packaging characteristics in Brazilian Midwest region |
title_full_unstemmed |
Evaluating the soybean oil packaging characteristics in Brazilian Midwest region |
title_sort |
Evaluating the soybean oil packaging characteristics in Brazilian Midwest region |
author |
Soares, Eduardo José Oenning |
author_facet |
Soares, Eduardo José Oenning Silva, Rodolfo Benedito Zattar da Porto, Alexandre Gonçalves Oliveira, Jéssica Ramos de |
author_role |
author |
author2 |
Silva, Rodolfo Benedito Zattar da Porto, Alexandre Gonçalves Oliveira, Jéssica Ramos de |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Soares, Eduardo José Oenning Silva, Rodolfo Benedito Zattar da Porto, Alexandre Gonçalves Oliveira, Jéssica Ramos de |
dc.subject.por.fl_str_mv |
Análisis conjunto Envasado de alimentos Envasado innovador Soja transgénica. Conjoint analysis Packaging foods Innovative package Transgenic soybean. Análise conjunta Embalagem de alimentos Embalagem inovadora Soja transgênica. |
topic |
Análisis conjunto Envasado de alimentos Envasado innovador Soja transgénica. Conjoint analysis Packaging foods Innovative package Transgenic soybean. Análise conjunta Embalagem de alimentos Embalagem inovadora Soja transgênica. |
description |
The main goal of this study is to evaluate the influence of soybean oil packaging attributes on consumer preferences in Brazilian Midwest region using Multivariate Data Analysis. Four packaging attributes were evaluated: the presence of additional information on label of packaging, brand (popular and non-popular), type of soybean (genetically modified and non-genetically modified) and shape of the packaging (conventional and innovative). Eight images were evaluated by 400 consumers in Midwest region of Brazil. We used the Conjoint Analysis to analyze and measure the impact of each product attribute in consumer preference. The results show that, in general, the consumers were influenced positively by the presence of additional information, innovative package, popular brand and non-transgenic soybeans. Some groups of individuals could not distinguish or did not care about genetically modified soy. Further studies are recommended to evaluate if consumers have difficulties to interpret the symbols on the packaging label (transgenic or organic, for example), as well as it is necessary to extend this survey to other Brazilian states. The food industry will be able to develop packaging and marketing strategies using consumer profiles. The study is useful for the definition, modification and adaptation of soybean oil products. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-09-24 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/34762 10.33448/rsd-v11i12.34762 |
url |
https://rsdjournal.org/index.php/rsd/article/view/34762 |
identifier_str_mv |
10.33448/rsd-v11i12.34762 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/34762/29359 |
dc.rights.driver.fl_str_mv |
https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Research, Society and Development |
publisher.none.fl_str_mv |
Research, Society and Development |
dc.source.none.fl_str_mv |
Research, Society and Development; Vol. 11 No. 12; e547111234762 Research, Society and Development; Vol. 11 Núm. 12; e547111234762 Research, Society and Development; v. 11 n. 12; e547111234762 2525-3409 reponame:Research, Society and Development instname:Universidade Federal de Itajubá (UNIFEI) instacron:UNIFEI |
instname_str |
Universidade Federal de Itajubá (UNIFEI) |
instacron_str |
UNIFEI |
institution |
UNIFEI |
reponame_str |
Research, Society and Development |
collection |
Research, Society and Development |
repository.name.fl_str_mv |
Research, Society and Development - Universidade Federal de Itajubá (UNIFEI) |
repository.mail.fl_str_mv |
rsd.articles@gmail.com |
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1797052723634372608 |