Analysis of communication in a higher education institution located in the State of São Paulo
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Research, Society and Development |
Texto Completo: | https://rsdjournal.org/index.php/rsd/article/view/11633 |
Resumo: | The communication identity creation in organizations allows economic and / or administrative approaches discussion, and therefore, achievement of competitive advantages. When considering the Higher Education Institutions context and the growing concern with their development and assessment, their communication with stakeholders is valued. In this sense, this study aimed to analyze, based on the employee’s view, the internal and external communication of a Higher Education Institution in São Paulo, with an emphasis on creating competitive advantage. A structured electronic questionnaire was prepared, which was sent to all professionals at a Higher Education Institution located in São Paulo interior, obtaining 32 participations. The results showed that communication is a link that keeps the Higher Education Institution connected with its collaborators and with the external environment. In addition, components that could interfere with the organization's internal and external communication was identified. |
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Analysis of communication in a higher education institution located in the State of São PauloAnálisis de la comunicación en una institución de educación superior ubicada en el Estado de São PauloAnálise da comunicação em uma instituição de ensino superior localizada no Estado de São PauloEducaçãoComunicação internaComunicação externaCultura Organizacional.EducationInternal communicationExternal communicationOrganizational culture.EducaciónComunicación internaComunicacion externaCultura de la organización.The communication identity creation in organizations allows economic and / or administrative approaches discussion, and therefore, achievement of competitive advantages. When considering the Higher Education Institutions context and the growing concern with their development and assessment, their communication with stakeholders is valued. In this sense, this study aimed to analyze, based on the employee’s view, the internal and external communication of a Higher Education Institution in São Paulo, with an emphasis on creating competitive advantage. A structured electronic questionnaire was prepared, which was sent to all professionals at a Higher Education Institution located in São Paulo interior, obtaining 32 participations. The results showed that communication is a link that keeps the Higher Education Institution connected with its collaborators and with the external environment. In addition, components that could interfere with the organization's internal and external communication was identified.La creación de una identidad comunicativa en las organizaciones permite la discusión de enfoques de carácter económico y / o administrativo y, por tanto, la consecución de ventajas competitivas. Al considerar el contexto de las Instituciones de Educación Superior y la creciente preocupación por su desarrollo y evaluación, comienzan a valorar su comunicación con los grupos de interés. En este sentido, este estudio adoptó el objetivo de analizar, a partir de la visión de los empleados, la comunicación interna y externa de una Institución de Educación Superior en el estado de São Paulo, con énfasis en la creación de ventaja competitiva. Se elaboró un cuestionario electrónico estructurado, que se envió a todos los profesionales de una Institución de Educación Superior ubicada en el interior de São Paulo, obteniendo 32 participaciones. Los resultados mostraron que la comunicación es un vínculo que mantiene a la Institución de Educación Superior conectada con sus colaboradores y con el entorno externo. Además, se identificó la existencia de componentes que podrían interferir con la comunicación interna y externa de la organización.A criação de uma identidade de comunicação nas organizações permite a discussão de abordagens de cunho econômico e/ou administrativo, e por conseguinte, o alcance de vantagens competitivas. Quando considerado o contexto das Instituições de Ensino Superior e a crescente preocupação com seu desenvolvimento e avaliação, passa-se a valorar sua comunicação com os stakeholders. Nesse sentido, este estudo adotou como objetivo analisar, com base na visão de colaboradores, a comunicação interna e externa de uma Instituição de Ensino Superior do estado de São Paulo, com ênfase na criação de vantagem competitiva. Foi elaborado um questionário eletrônico estruturado, o qual foi encaminhado para todos os profissionais de uma Instituição de Ensino Superior localizada no interior paulista, obtendo-se 32 participações. Os resultados evidenciaram que a comunicação se mostra como um elo que mantém a Instituição de Ensino Superior conectada com seus colaboradores e com o ambiente externo. Além disso, identificou-se a existência de componentes que podem interferir na comunicação interna e externa da organização.Research, Society and Development2021-01-08info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/1163310.33448/rsd-v10i1.11633Research, Society and Development; Vol. 10 No. 1; e20510111633Research, Society and Development; Vol. 10 Núm. 1; e20510111633Research, Society and Development; v. 10 n. 1; e205101116332525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/11633/10413Copyright (c) 2021 Leandro Carvalho Bassotto; Ana Luiza Cordeiro Pereira; Fernando Ferrari Puttihttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessBassotto, Leandro Carvalho Pereira, Ana Luiza Cordeiro Putti, Fernando Ferrari 2021-02-20T21:19:23Zoai:ojs.pkp.sfu.ca:article/11633Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:33:24.343503Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false |
dc.title.none.fl_str_mv |
Analysis of communication in a higher education institution located in the State of São Paulo Análisis de la comunicación en una institución de educación superior ubicada en el Estado de São Paulo Análise da comunicação em uma instituição de ensino superior localizada no Estado de São Paulo |
title |
Analysis of communication in a higher education institution located in the State of São Paulo |
spellingShingle |
Analysis of communication in a higher education institution located in the State of São Paulo Bassotto, Leandro Carvalho Educação Comunicação interna Comunicação externa Cultura Organizacional. Education Internal communication External communication Organizational culture. Educación Comunicación interna Comunicacion externa Cultura de la organización. |
title_short |
Analysis of communication in a higher education institution located in the State of São Paulo |
title_full |
Analysis of communication in a higher education institution located in the State of São Paulo |
title_fullStr |
Analysis of communication in a higher education institution located in the State of São Paulo |
title_full_unstemmed |
Analysis of communication in a higher education institution located in the State of São Paulo |
title_sort |
Analysis of communication in a higher education institution located in the State of São Paulo |
author |
Bassotto, Leandro Carvalho |
author_facet |
Bassotto, Leandro Carvalho Pereira, Ana Luiza Cordeiro Putti, Fernando Ferrari |
author_role |
author |
author2 |
Pereira, Ana Luiza Cordeiro Putti, Fernando Ferrari |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Bassotto, Leandro Carvalho Pereira, Ana Luiza Cordeiro Putti, Fernando Ferrari |
dc.subject.por.fl_str_mv |
Educação Comunicação interna Comunicação externa Cultura Organizacional. Education Internal communication External communication Organizational culture. Educación Comunicación interna Comunicacion externa Cultura de la organización. |
topic |
Educação Comunicação interna Comunicação externa Cultura Organizacional. Education Internal communication External communication Organizational culture. Educación Comunicación interna Comunicacion externa Cultura de la organización. |
description |
The communication identity creation in organizations allows economic and / or administrative approaches discussion, and therefore, achievement of competitive advantages. When considering the Higher Education Institutions context and the growing concern with their development and assessment, their communication with stakeholders is valued. In this sense, this study aimed to analyze, based on the employee’s view, the internal and external communication of a Higher Education Institution in São Paulo, with an emphasis on creating competitive advantage. A structured electronic questionnaire was prepared, which was sent to all professionals at a Higher Education Institution located in São Paulo interior, obtaining 32 participations. The results showed that communication is a link that keeps the Higher Education Institution connected with its collaborators and with the external environment. In addition, components that could interfere with the organization's internal and external communication was identified. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-01-08 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/11633 10.33448/rsd-v10i1.11633 |
url |
https://rsdjournal.org/index.php/rsd/article/view/11633 |
identifier_str_mv |
10.33448/rsd-v10i1.11633 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/11633/10413 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2021 Leandro Carvalho Bassotto; Ana Luiza Cordeiro Pereira; Fernando Ferrari Putti https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2021 Leandro Carvalho Bassotto; Ana Luiza Cordeiro Pereira; Fernando Ferrari Putti https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Research, Society and Development |
publisher.none.fl_str_mv |
Research, Society and Development |
dc.source.none.fl_str_mv |
Research, Society and Development; Vol. 10 No. 1; e20510111633 Research, Society and Development; Vol. 10 Núm. 1; e20510111633 Research, Society and Development; v. 10 n. 1; e20510111633 2525-3409 reponame:Research, Society and Development instname:Universidade Federal de Itajubá (UNIFEI) instacron:UNIFEI |
instname_str |
Universidade Federal de Itajubá (UNIFEI) |
instacron_str |
UNIFEI |
institution |
UNIFEI |
reponame_str |
Research, Society and Development |
collection |
Research, Society and Development |
repository.name.fl_str_mv |
Research, Society and Development - Universidade Federal de Itajubá (UNIFEI) |
repository.mail.fl_str_mv |
rsd.articles@gmail.com |
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1797052668025241600 |