Planejamento estratégico e operacional na pequena empresa: impactos da formalização no desempenho e diferenças setoriais

• Autor(a) principal: Oliveira, Jair de
• Data de Publicação: 2010
• Outros Autores: Terence, Ana Cláudia Fernandes [UNESP], Escrivão Filho, Edmundo
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: http://bell.unochapeco.edu.br/revistas/index.php/rgo/article/view/654; http://hdl.handle.net/11449/125279
• topic: Small business; Performance; Strategy; Formal strategic planning; Pequena empresa; Planejamento estratégico; Estratégia; Desempenho

This article analyzes the results of three different field research, carried out simultaneously in small technology-based sectors, metal-mechanical industry and hotel in the city of São Carlos - SP, with goals, concepts and methods of similar research. The studies were classified as quantitative and descriptive and conducted through a survey of opinion with the main leader of the company. It were considered valid for analyses, the responses of 57 leaders, it were 33 technology-based sector, 13 of the metal-mechanic industry and 11 in the hospitality sector. The main results: the formalization of planning has not led to better performance, considering the indicator growth in sales in the three sectors studied and that the degree of formalization of the planning of the companies in the technologybased sector was higher, while the hospitality sector had a percentage smaller. The dynamic aspect of technology-based sector and stability in the hotel sector in the region studied, leads to assume that the turbulence of the environment is a predominant factor, contradicting the proposal of some authors, in which the formal planning is inappropriate for small companies that operate in environments that change quickly.