Integration in new product development: Case study in a large Brazilian high-technology company

Detalhes bibliográficos
Autor(a) principal: Jugend, Daniel [UNESP]
Data de Publicação: 2012
Outros Autores: da Silva, Sérgio Luis
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Institucional da UNESP
Texto Completo: http://www.redalyc.org/articulo.oa?id=84724102004
http://hdl.handle.net/11449/73292
Resumo: Proficiency in management activities undertaken in product development processes is regarded as a key competitive advantage for companies, particularly for high-tech industrial firms, which benefit from the important competitiveness factor of launching products with a differentiated technological content. This paper's objective was to identify, through case study, practices for integration between the roles of R & D with others involved in product development in a large Brazilian company of industrial automation. The results suggest some management practices to improve the integration in new products development, such as the use of employees from marketing with knowledge and experience previously gained from R & D activities and uses the heavyweight product manager to solve synchronization problems between product and technology development. © Universidad Alberto Hurtado, Facultad de Economía y Negocios.
id UNSP_e509d2442ea330503572ce242795c65c
oai_identifier_str oai:repositorio.unesp.br:11449/73292
network_acronym_str UNSP
network_name_str Repositório Institucional da UNESP
repository_id_str 2946
spelling Integration in new product development: Case study in a large Brazilian high-technology companyBrazilian high-technology companyIntegrationNew product developmentTechnology managementProficiency in management activities undertaken in product development processes is regarded as a key competitive advantage for companies, particularly for high-tech industrial firms, which benefit from the important competitiveness factor of launching products with a differentiated technological content. This paper's objective was to identify, through case study, practices for integration between the roles of R & D with others involved in product development in a large Brazilian company of industrial automation. The results suggest some management practices to improve the integration in new products development, such as the use of employees from marketing with knowledge and experience previously gained from R & D activities and uses the heavyweight product manager to solve synchronization problems between product and technology development. © Universidad Alberto Hurtado, Facultad de Economía y Negocios.Department of Production Engineering Universidade Estadual Paulista (Unesp), Av. Eng. Luiz Edmundo Carrijo Coube 14-01, Bauru - SPDepartment of Information Sciences Federal University of Sao Carlos (UFSCar), Rod.Washington Luiz, km 235, 13565-905 - São Carlos SPDepartment of Production Engineering Universidade Estadual Paulista (Unesp), Av. Eng. Luiz Edmundo Carrijo Coube 14-01, Bauru - SPUniversidade Estadual Paulista (Unesp)Universidade Federal de São Carlos (UFSCar)Jugend, Daniel [UNESP]da Silva, Sérgio Luis2014-05-27T11:26:27Z2014-05-27T11:26:27Z2012-04-23info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article52-63application/pdfhttp://www.redalyc.org/articulo.oa?id=84724102004Journal of Technology Management and Innovation, v. 7, n. 1, p. 52-63, 2012.0718-2724http://hdl.handle.net/11449/732922-s2.0-848598553602-s2.0-84859855360.pdf2068042414626399Scopusreponame:Repositório Institucional da UNESPinstname:Universidade Estadual Paulista (UNESP)instacron:UNESPengJournal of Technology Management and Innovation0,271info:eu-repo/semantics/openAccess2024-06-28T13:18:21Zoai:repositorio.unesp.br:11449/73292Repositório InstitucionalPUBhttp://repositorio.unesp.br/oai/requestopendoar:29462024-08-05T20:45:59.454637Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)false
dc.title.none.fl_str_mv Integration in new product development: Case study in a large Brazilian high-technology company
title Integration in new product development: Case study in a large Brazilian high-technology company
spellingShingle Integration in new product development: Case study in a large Brazilian high-technology company
Jugend, Daniel [UNESP]
Brazilian high-technology company
Integration
New product development
Technology management
title_short Integration in new product development: Case study in a large Brazilian high-technology company
title_full Integration in new product development: Case study in a large Brazilian high-technology company
title_fullStr Integration in new product development: Case study in a large Brazilian high-technology company
title_full_unstemmed Integration in new product development: Case study in a large Brazilian high-technology company
title_sort Integration in new product development: Case study in a large Brazilian high-technology company
author Jugend, Daniel [UNESP]
author_facet Jugend, Daniel [UNESP]
da Silva, Sérgio Luis
author_role author
author2 da Silva, Sérgio Luis
author2_role author
dc.contributor.none.fl_str_mv Universidade Estadual Paulista (Unesp)
Universidade Federal de São Carlos (UFSCar)
dc.contributor.author.fl_str_mv Jugend, Daniel [UNESP]
da Silva, Sérgio Luis
dc.subject.por.fl_str_mv Brazilian high-technology company
Integration
New product development
Technology management
topic Brazilian high-technology company
Integration
New product development
Technology management
description Proficiency in management activities undertaken in product development processes is regarded as a key competitive advantage for companies, particularly for high-tech industrial firms, which benefit from the important competitiveness factor of launching products with a differentiated technological content. This paper's objective was to identify, through case study, practices for integration between the roles of R & D with others involved in product development in a large Brazilian company of industrial automation. The results suggest some management practices to improve the integration in new products development, such as the use of employees from marketing with knowledge and experience previously gained from R & D activities and uses the heavyweight product manager to solve synchronization problems between product and technology development. © Universidad Alberto Hurtado, Facultad de Economía y Negocios.
publishDate 2012
dc.date.none.fl_str_mv 2012-04-23
2014-05-27T11:26:27Z
2014-05-27T11:26:27Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://www.redalyc.org/articulo.oa?id=84724102004
Journal of Technology Management and Innovation, v. 7, n. 1, p. 52-63, 2012.
0718-2724
http://hdl.handle.net/11449/73292
2-s2.0-84859855360
2-s2.0-84859855360.pdf
2068042414626399
url http://www.redalyc.org/articulo.oa?id=84724102004
http://hdl.handle.net/11449/73292
identifier_str_mv Journal of Technology Management and Innovation, v. 7, n. 1, p. 52-63, 2012.
0718-2724
2-s2.0-84859855360
2-s2.0-84859855360.pdf
2068042414626399
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Journal of Technology Management and Innovation
0,271
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 52-63
application/pdf
dc.source.none.fl_str_mv Scopus
reponame:Repositório Institucional da UNESP
instname:Universidade Estadual Paulista (UNESP)
instacron:UNESP
instname_str Universidade Estadual Paulista (UNESP)
instacron_str UNESP
institution UNESP
reponame_str Repositório Institucional da UNESP
collection Repositório Institucional da UNESP
repository.name.fl_str_mv Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)
repository.mail.fl_str_mv
_version_ 1808129245145202688

Registros relacionados