Tracking strategic alignment with EcQ - The Strategic Alignment Monitor
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Data de Publicação: | 2007 |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Organicom (Online) |
Texto Completo: | https://www.revistas.usp.br/organicom/article/view/138942 |
Resumo: | This article discusses and analyzes a new measure designed specifically to track employee alignment and its drivers, named “EcQ® - The Strategic Alignment Monitor”. How can managers identify whether employees support the company’s strategic issues? The EcQ provides companies with a tool capable of measuring this alignment and reveals weaknesses and strengths in its drivers. |
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Organicom (Online) |
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Tracking strategic alignment with EcQ - The Strategic Alignment MonitorTracking strategic alignment with EcQ - The Strategic Alignment MonitorTracking strategic alignment with EcQ - The Strategic Alignment MonitorAlineación estratégica. Comunicación interna.Strategic alignment. Employee communication.Alinhamento estratégico. Comunicação interna.This article discusses and analyzes a new measure designed specifically to track employee alignment and its drivers, named “EcQ® - The Strategic Alignment Monitor”. How can managers identify whether employees support the company’s strategic issues? The EcQ provides companies with a tool capable of measuring this alignment and reveals weaknesses and strengths in its drivers.Este artigo discute e analisa uma nova medida desenvolvida especificamente para mensurar o alinhamento interno das empresas e seus determinantes. Essa medida é denominada “EcQ® - Monitor de Alinhamento Estratégico”. Como identificar se os empregados estão alinhados às questões estratégicas da empresa? O EcQ permite mensurar esse alinhamento e revela os pontos fracos e fortes de seus determinantes.Tiene por objetivo discutir y analizar una nueva medida desarrollada específicamente para mensurar el nivel de alineación interna de las organizaciones y sus determinantes. Dicha medida se denomina “EcQ® - Monitor de Alineación Estratégica”. ¿Cómo se puede identificar si el comportamiento de los empleados está alineado con los objetivos estratégicos de la empresa? El EcQ permite mensurar esa alineación y revela los puntos fuertes y débiles de sus determinantes.Universidade de São Paulo. Escola de Comunicações e Artes2007-12-14info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.usp.br/organicom/article/view/13894210.11606/issn.2238-2593.organicom.2007.138942Organicom; v. 4 n. 7 (2007): Identidade, marca e gestão da reputação corporativa; 46-572238-25931807-1236reponame:Organicom (Online)instname:Universidade de São Paulo (USP)instacron:USPenghttps://www.revistas.usp.br/organicom/article/view/138942/134290Copyright (c) 2017 Organicominfo:eu-repo/semantics/openAccessvan Riel, Cees B. M.2017-10-31T10:01:42Zoai:revistas.usp.br:article/138942Revistahttps://www.revistas.usp.br/organicomPUBhttps://www.revistas.usp.br/organicom/oairevistaorganicom@usp.br2238-25931807-1236opendoar:2023-01-13T10:35:20.261956Organicom (Online) - Universidade de São Paulo (USP)false |
dc.title.none.fl_str_mv |
Tracking strategic alignment with EcQ - The Strategic Alignment Monitor Tracking strategic alignment with EcQ - The Strategic Alignment Monitor Tracking strategic alignment with EcQ - The Strategic Alignment Monitor |
title |
Tracking strategic alignment with EcQ - The Strategic Alignment Monitor |
spellingShingle |
Tracking strategic alignment with EcQ - The Strategic Alignment Monitor van Riel, Cees B. M. Alineación estratégica. Comunicación interna. Strategic alignment. Employee communication. Alinhamento estratégico. Comunicação interna. |
title_short |
Tracking strategic alignment with EcQ - The Strategic Alignment Monitor |
title_full |
Tracking strategic alignment with EcQ - The Strategic Alignment Monitor |
title_fullStr |
Tracking strategic alignment with EcQ - The Strategic Alignment Monitor |
title_full_unstemmed |
Tracking strategic alignment with EcQ - The Strategic Alignment Monitor |
title_sort |
Tracking strategic alignment with EcQ - The Strategic Alignment Monitor |
author |
van Riel, Cees B. M. |
author_facet |
van Riel, Cees B. M. |
author_role |
author |
dc.contributor.author.fl_str_mv |
van Riel, Cees B. M. |
dc.subject.por.fl_str_mv |
Alineación estratégica. Comunicación interna. Strategic alignment. Employee communication. Alinhamento estratégico. Comunicação interna. |
topic |
Alineación estratégica. Comunicación interna. Strategic alignment. Employee communication. Alinhamento estratégico. Comunicação interna. |
description |
This article discusses and analyzes a new measure designed specifically to track employee alignment and its drivers, named “EcQ® - The Strategic Alignment Monitor”. How can managers identify whether employees support the company’s strategic issues? The EcQ provides companies with a tool capable of measuring this alignment and reveals weaknesses and strengths in its drivers. |
publishDate |
2007 |
dc.date.none.fl_str_mv |
2007-12-14 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.revistas.usp.br/organicom/article/view/138942 10.11606/issn.2238-2593.organicom.2007.138942 |
url |
https://www.revistas.usp.br/organicom/article/view/138942 |
identifier_str_mv |
10.11606/issn.2238-2593.organicom.2007.138942 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://www.revistas.usp.br/organicom/article/view/138942/134290 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2017 Organicom info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2017 Organicom |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade de São Paulo. Escola de Comunicações e Artes |
publisher.none.fl_str_mv |
Universidade de São Paulo. Escola de Comunicações e Artes |
dc.source.none.fl_str_mv |
Organicom; v. 4 n. 7 (2007): Identidade, marca e gestão da reputação corporativa; 46-57 2238-2593 1807-1236 reponame:Organicom (Online) instname:Universidade de São Paulo (USP) instacron:USP |
instname_str |
Universidade de São Paulo (USP) |
instacron_str |
USP |
institution |
USP |
reponame_str |
Organicom (Online) |
collection |
Organicom (Online) |
repository.name.fl_str_mv |
Organicom (Online) - Universidade de São Paulo (USP) |
repository.mail.fl_str_mv |
revistaorganicom@usp.br |
_version_ |
1797047108434395136 |