Stigma in the marketplace
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Tipo de documento: | Tese |
Idioma: | eng |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da USP |
Texto Completo: | https://www.teses.usp.br/teses/disponiveis/12/12139/tde-14122023-191903/ |
Resumo: | Stigma is a discrediting attribute that emerges in social interactions, playing different roles in different contexts. Several fields (e.g., sociology and psychology) have been dedicating special attention to this phenomenon as it significantly impacts people\'s lives. Although there is some interest in the idiosyncrasies of stigma in marketing and consumer behavior, the literature investigating such a concept is still too fragmented. By exploring the roles of stigma in the marketplace from multiple perspectives, this dissertation deepens and advances the understanding of the complex relationship between stigma and the marketplace. The first paper is a systematic literature review that synthesizes what we know about stigma in the marketplace. It also suggests research avenues worth exploring by marketing and consumer behavior researchers to advance knowledge on marketplace stigma. The second article is a qualitative study looking at stigmatized consumers. It examines the meanings of intimate apparel consumption to transgender consumers and the interplay between stigma and vulnerability in the marketplace. The third and last article comprises two experimental studies that reveal the negative impacts of conflicting information, within and across different information sources, on consumers\' attitudes toward and willingness to adopt medical cannabis. This set of papers shows that stigma plays complex and multifaceted roles in the marketplace, affecting consumers, companies, and other marketplace stakeholders. |
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Stigma in the marketplaceEstigma no mercadoComportamento do consumidorConsumer behaviorEstigmaMarketingMarketingMarketplaceMercadoStigmaStigma is a discrediting attribute that emerges in social interactions, playing different roles in different contexts. Several fields (e.g., sociology and psychology) have been dedicating special attention to this phenomenon as it significantly impacts people\'s lives. Although there is some interest in the idiosyncrasies of stigma in marketing and consumer behavior, the literature investigating such a concept is still too fragmented. By exploring the roles of stigma in the marketplace from multiple perspectives, this dissertation deepens and advances the understanding of the complex relationship between stigma and the marketplace. The first paper is a systematic literature review that synthesizes what we know about stigma in the marketplace. It also suggests research avenues worth exploring by marketing and consumer behavior researchers to advance knowledge on marketplace stigma. The second article is a qualitative study looking at stigmatized consumers. It examines the meanings of intimate apparel consumption to transgender consumers and the interplay between stigma and vulnerability in the marketplace. The third and last article comprises two experimental studies that reveal the negative impacts of conflicting information, within and across different information sources, on consumers\' attitudes toward and willingness to adopt medical cannabis. This set of papers shows that stigma plays complex and multifaceted roles in the marketplace, affecting consumers, companies, and other marketplace stakeholders.O estigma é um atributo desacreditador que emerge nas interações sociais, desempenhando diferentes papéis em diferentes contextos. Diversas áreas (por exemplo, sociologia e psicologia) têm dedicado atenção especial a esse fenômeno, pois ele impacta significativamente a vida das pessoas. Embora haja certo interesse nas idiossincrasias do estigma em marketing e comportamento do consumidor, a literatura que investiga tal conceito ainda é muito fragmentada. Ao explorar os papéis do estigma no mercado a partir de múltiplas perspectivas, esta dissertação aprofunda e avança a compreensão da relação complexa entre estigma e mercado. O primeiro artigo é uma revisão sistemática da literatura que sintetiza o que sabemos sobre o estigma no mercado. Ele também sugere caminhos de pesquisa que valem a pena serem explorados por pesquisadores de marketing e comportamento do consumidor para avançar o conhecimento sobre o estigma do mercado. O segundo artigo é um estudo qualitativo sobre consumidores estigmatizados. Ele examina os significados do consumo de roupas íntimas para consumidores transgênero e a interação entre estigma e vulnerabilidade no mercado. O terceiro e último artigo compreende dois estudos experimentais que revelam os impactos negativos de informações conflitantes, dentro e entre diferentes fontes de informação, nas atitudes dos consumidores e na disposição de adotar a cannabis medicinal. Este conjunto de artigos mostra que o estigma desempenha papéis complexos e multifacetados no mercado, afetando consumidores, empresas e outras partes interessadas do mercado.Biblioteca Digitais de Teses e Dissertações da USPVeloso, Andres RodriguezRocha, Rodolfo Rodrigues2023-04-27info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesisapplication/pdfhttps://www.teses.usp.br/teses/disponiveis/12/12139/tde-14122023-191903/reponame:Biblioteca Digital de Teses e Dissertações da USPinstname:Universidade de São Paulo (USP)instacron:USPLiberar o conteúdo para acesso público.info:eu-repo/semantics/openAccesseng2023-12-22T18:54:02Zoai:teses.usp.br:tde-14122023-191903Biblioteca Digital de Teses e Dissertaçõeshttp://www.teses.usp.br/PUBhttp://www.teses.usp.br/cgi-bin/mtd2br.plvirginia@if.usp.br|| atendimento@aguia.usp.br||virginia@if.usp.bropendoar:27212023-12-22T18:54:02Biblioteca Digital de Teses e Dissertações da USP - Universidade de São Paulo (USP)false |
dc.title.none.fl_str_mv |
Stigma in the marketplace Estigma no mercado |
title |
Stigma in the marketplace |
spellingShingle |
Stigma in the marketplace Rocha, Rodolfo Rodrigues Comportamento do consumidor Consumer behavior Estigma Marketing Marketing Marketplace Mercado Stigma |
title_short |
Stigma in the marketplace |
title_full |
Stigma in the marketplace |
title_fullStr |
Stigma in the marketplace |
title_full_unstemmed |
Stigma in the marketplace |
title_sort |
Stigma in the marketplace |
author |
Rocha, Rodolfo Rodrigues |
author_facet |
Rocha, Rodolfo Rodrigues |
author_role |
author |
dc.contributor.none.fl_str_mv |
Veloso, Andres Rodriguez |
dc.contributor.author.fl_str_mv |
Rocha, Rodolfo Rodrigues |
dc.subject.por.fl_str_mv |
Comportamento do consumidor Consumer behavior Estigma Marketing Marketing Marketplace Mercado Stigma |
topic |
Comportamento do consumidor Consumer behavior Estigma Marketing Marketing Marketplace Mercado Stigma |
description |
Stigma is a discrediting attribute that emerges in social interactions, playing different roles in different contexts. Several fields (e.g., sociology and psychology) have been dedicating special attention to this phenomenon as it significantly impacts people\'s lives. Although there is some interest in the idiosyncrasies of stigma in marketing and consumer behavior, the literature investigating such a concept is still too fragmented. By exploring the roles of stigma in the marketplace from multiple perspectives, this dissertation deepens and advances the understanding of the complex relationship between stigma and the marketplace. The first paper is a systematic literature review that synthesizes what we know about stigma in the marketplace. It also suggests research avenues worth exploring by marketing and consumer behavior researchers to advance knowledge on marketplace stigma. The second article is a qualitative study looking at stigmatized consumers. It examines the meanings of intimate apparel consumption to transgender consumers and the interplay between stigma and vulnerability in the marketplace. The third and last article comprises two experimental studies that reveal the negative impacts of conflicting information, within and across different information sources, on consumers\' attitudes toward and willingness to adopt medical cannabis. This set of papers shows that stigma plays complex and multifaceted roles in the marketplace, affecting consumers, companies, and other marketplace stakeholders. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-04-27 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/doctoralThesis |
format |
doctoralThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.teses.usp.br/teses/disponiveis/12/12139/tde-14122023-191903/ |
url |
https://www.teses.usp.br/teses/disponiveis/12/12139/tde-14122023-191903/ |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
|
dc.rights.driver.fl_str_mv |
Liberar o conteúdo para acesso público. info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Liberar o conteúdo para acesso público. |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.coverage.none.fl_str_mv |
|
dc.publisher.none.fl_str_mv |
Biblioteca Digitais de Teses e Dissertações da USP |
publisher.none.fl_str_mv |
Biblioteca Digitais de Teses e Dissertações da USP |
dc.source.none.fl_str_mv |
reponame:Biblioteca Digital de Teses e Dissertações da USP instname:Universidade de São Paulo (USP) instacron:USP |
instname_str |
Universidade de São Paulo (USP) |
instacron_str |
USP |
institution |
USP |
reponame_str |
Biblioteca Digital de Teses e Dissertações da USP |
collection |
Biblioteca Digital de Teses e Dissertações da USP |
repository.name.fl_str_mv |
Biblioteca Digital de Teses e Dissertações da USP - Universidade de São Paulo (USP) |
repository.mail.fl_str_mv |
virginia@if.usp.br|| atendimento@aguia.usp.br||virginia@if.usp.br |
_version_ |
1809090728689664000 |