Measuring moderations: a cross cultural and comparative research in services between brazilians and canadians
Autor(a) principal: | |
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Data de Publicação: | 2014 |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | Internext |
Texto Completo: | https://internext.espm.br/internext/article/view/237 |
Resumo: | This study examines the relationship of relational benefits and their consequent variables by moderating cultural idiosyncrasies. The field research was conducted among 297 Brazilians and 207 Canadians. The collected data were analyzed by statistical tests such as comparing means, MANOVA, canonical correlation and moderation in regressive models in order to test the proposed technique. There were also methodological contributions through the development of computational scripts that identified the power and direction of each construct and path. The comparative analyses confirm that Brazilians are possibly more demanding than Canadians when evaluate services. On the one hand, due to Brazilians are culturally with greater power distance, we may indicate that to give them special treatment is an important factor in increasing satisfaction with employees. On the other hand, due to Canadians belong to a more egalitarian society, there are feelings that these privileges and "jeitinhos" should not be just for a few. The results obtained in this study may also be useful in strengthening business ties between Brazil and Canada in order to raise awareness among both countries. |
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Measuring moderations: a cross cultural and comparative research in services between brazilians and canadiansMensurando moderações: uma pesquisa transcultural e comparativa no consumo de serviços entre brasileiros e canadensesCross Cultural ResearchRelationship MarketingServicesConsumer BehaviorPesquisa TransculturalMarketing de RelacionamentoServiçosComportamento do ConsumidorComportamento do consumidor na perspectiva internacional comparadaThis study examines the relationship of relational benefits and their consequent variables by moderating cultural idiosyncrasies. The field research was conducted among 297 Brazilians and 207 Canadians. The collected data were analyzed by statistical tests such as comparing means, MANOVA, canonical correlation and moderation in regressive models in order to test the proposed technique. There were also methodological contributions through the development of computational scripts that identified the power and direction of each construct and path. The comparative analyses confirm that Brazilians are possibly more demanding than Canadians when evaluate services. On the one hand, due to Brazilians are culturally with greater power distance, we may indicate that to give them special treatment is an important factor in increasing satisfaction with employees. On the other hand, due to Canadians belong to a more egalitarian society, there are feelings that these privileges and "jeitinhos" should not be just for a few. The results obtained in this study may also be useful in strengthening business ties between Brazil and Canada in order to raise awareness among both countries.Este estudo tem como objetivo analisar os benefícios relacionais e seus consequentes em consumidores brasileiros e canadenses por meio da moderação de idiossincrasias culturais. O estudo compreendeu uma pesquisa descritiva de natureza quantitativa. A pesquisa de campo foi realizada junto a 297 brasileiros e 207 canadenses. Os dados foram submetidos a testes estatísticos por meio de MANOVA, correlação canônica e moderações no intuito de testar a técnica proposta. Houve ainda contribuições metodológicas por meio do desenvolvimento de scripts computacionais que apoiaram na identificação do poder e da direção de cada construto estudado nas regressões. Por meio de análises comparativas, há indícios de que os brasileiros são mais exigentes na avaliação de serviços. Por ainda serem culturalmente com maior distância do poder, pode-se indicar que lhes oferecer tratamentos especiais é um importante fator de elevação na satisfação com os empregados. Por outro lado, quando os canadenses recebem esses benefícios em oposição aos demais há um sentimento de que esses privilégios e “jeitinhos” não deveriam ser apenas a alguns, tornando a oferta do serviço desigual em uma sociedade mais igualitária. Os resultados poderão ser úteis no estreitamento de laços comerciais entre o Brasil e o Canadá.Escola Superior de Propaganda e Marketing - ESPM2014-08-25info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://internext.espm.br/internext/article/view/23710.18568/1980-4865.9239-58Internext - International Business and Management Review ; Vol. 9 No. 2 (2014): MAIO/AGOSTO; 39-58Internext; v. 9 n. 2 (2014): MAIO/AGOSTO; 39-581980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMengporhttps://internext.espm.br/internext/article/view/237/202https://internext.espm.br/internext/article/view/237/192Copyright (c) 2015 Internextinfo:eu-repo/semantics/openAccessMota, Marcio de Oliveira2023-06-06T20:34:06Zoai:ojs.emnuvens.com.br:article/237Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-06-06T20:34:06Internext - Escola Superior de Propaganda e Marketing (ESPM)false |
dc.title.none.fl_str_mv |
Measuring moderations: a cross cultural and comparative research in services between brazilians and canadians Mensurando moderações: uma pesquisa transcultural e comparativa no consumo de serviços entre brasileiros e canadenses |
title |
Measuring moderations: a cross cultural and comparative research in services between brazilians and canadians |
spellingShingle |
Measuring moderations: a cross cultural and comparative research in services between brazilians and canadians Mota, Marcio de Oliveira Cross Cultural Research Relationship Marketing Services Consumer Behavior Pesquisa Transcultural Marketing de Relacionamento Serviços Comportamento do Consumidor Comportamento do consumidor na perspectiva internacional comparada |
title_short |
Measuring moderations: a cross cultural and comparative research in services between brazilians and canadians |
title_full |
Measuring moderations: a cross cultural and comparative research in services between brazilians and canadians |
title_fullStr |
Measuring moderations: a cross cultural and comparative research in services between brazilians and canadians |
title_full_unstemmed |
Measuring moderations: a cross cultural and comparative research in services between brazilians and canadians |
title_sort |
Measuring moderations: a cross cultural and comparative research in services between brazilians and canadians |
author |
Mota, Marcio de Oliveira |
author_facet |
Mota, Marcio de Oliveira |
author_role |
author |
dc.contributor.author.fl_str_mv |
Mota, Marcio de Oliveira |
dc.subject.por.fl_str_mv |
Cross Cultural Research Relationship Marketing Services Consumer Behavior Pesquisa Transcultural Marketing de Relacionamento Serviços Comportamento do Consumidor Comportamento do consumidor na perspectiva internacional comparada |
topic |
Cross Cultural Research Relationship Marketing Services Consumer Behavior Pesquisa Transcultural Marketing de Relacionamento Serviços Comportamento do Consumidor Comportamento do consumidor na perspectiva internacional comparada |
description |
This study examines the relationship of relational benefits and their consequent variables by moderating cultural idiosyncrasies. The field research was conducted among 297 Brazilians and 207 Canadians. The collected data were analyzed by statistical tests such as comparing means, MANOVA, canonical correlation and moderation in regressive models in order to test the proposed technique. There were also methodological contributions through the development of computational scripts that identified the power and direction of each construct and path. The comparative analyses confirm that Brazilians are possibly more demanding than Canadians when evaluate services. On the one hand, due to Brazilians are culturally with greater power distance, we may indicate that to give them special treatment is an important factor in increasing satisfaction with employees. On the other hand, due to Canadians belong to a more egalitarian society, there are feelings that these privileges and "jeitinhos" should not be just for a few. The results obtained in this study may also be useful in strengthening business ties between Brazil and Canada in order to raise awareness among both countries. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-08-25 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://internext.espm.br/internext/article/view/237 10.18568/1980-4865.9239-58 |
url |
https://internext.espm.br/internext/article/view/237 |
identifier_str_mv |
10.18568/1980-4865.9239-58 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
https://internext.espm.br/internext/article/view/237/202 https://internext.espm.br/internext/article/view/237/192 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2015 Internext info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2015 Internext |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing - ESPM |
publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing - ESPM |
dc.source.none.fl_str_mv |
Internext - International Business and Management Review ; Vol. 9 No. 2 (2014): MAIO/AGOSTO; 39-58 Internext; v. 9 n. 2 (2014): MAIO/AGOSTO; 39-58 1980-4865 reponame:Internext instname:Escola Superior de Propaganda e Marketing (ESPM) instacron:ESPM |
instname_str |
Escola Superior de Propaganda e Marketing (ESPM) |
instacron_str |
ESPM |
institution |
ESPM |
reponame_str |
Internext |
collection |
Internext |
repository.name.fl_str_mv |
Internext - Escola Superior de Propaganda e Marketing (ESPM) |
repository.mail.fl_str_mv |
internext@espm.br |
_version_ |
1793890309572132864 |