Interface entre marketing e finanças no Brasil: estudo de caso em empresa da cadeia de suprimentos automotiva

Detalhes bibliográficos
Autor(a) principal: Santos Junior, Elisio Carolino Sousa
Data de Publicação: 2019
Tipo de documento: Tese
Idioma: por
Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
Texto Completo: https://tede2.pucsp.br/handle/handle/22850
Resumo: The primary goal of an organization, in general terms, is to determine favorable market circumstances and use its resources to create value for both clients and shareholders. Marketing can determine these favorable circumstances and financial management can ensure the effective use of organizational resources. Therefore, the interface between strategic marketing choices and their influence on financial strategies justifies of the study of this relationship. Hyman and Mathur (2005) argue that the interface between marketing and finance becomes increasingly critical as companies continually turn their efforts towards growing their economic value. Thus, it is salutary to encourage marketing and finance scholars to integrate their studies in an interdisciplinary way. The general objective of this thesis was to identify the fundamentals, characteristics, practices and organizational results resulting from the execution of the interface between the marketing and finance areas in an automotive supply chain company in Brazil. The type of research adopted in this study was exploratory and descriptive and the investigation strategy was the single case study. In this regard, this research analyzed the main business processes in which the interface between these two areas occurs and established correlations between the assumptions of the marketing-finance interface presented in the international academic literature with practices presented in the Brazilian business environment. Thereafter, it can be inferred that companies that have a robust interface between marketing and finance tend to perform better. This study contributes to the knowledge of the area by concluding that the academic theory researched is in line with the practice of business in Brazil and supports the understanding about how the marketingfinance interface can boost or deteriorate the financial performance of organizations
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spelling Las Casas, Alexandre Luzzihttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4210496U3Santos Junior, Elisio Carolino Sousa2020-01-24T12:29:14Z2019-11-28Santos Junior, Elisio Carolino Sousa. Interface entre marketing e finanças no Brasil: estudo de caso em empresa da cadeia de suprimentos automotiva. 2019. 121 f. Tese (Doutorado em Administração) - Programa de Estudos Pós-Graduados em Administração, Pontifícia Universidade Católica de São Paulo, São Paulo, 2019.https://tede2.pucsp.br/handle/handle/22850The primary goal of an organization, in general terms, is to determine favorable market circumstances and use its resources to create value for both clients and shareholders. Marketing can determine these favorable circumstances and financial management can ensure the effective use of organizational resources. Therefore, the interface between strategic marketing choices and their influence on financial strategies justifies of the study of this relationship. Hyman and Mathur (2005) argue that the interface between marketing and finance becomes increasingly critical as companies continually turn their efforts towards growing their economic value. Thus, it is salutary to encourage marketing and finance scholars to integrate their studies in an interdisciplinary way. The general objective of this thesis was to identify the fundamentals, characteristics, practices and organizational results resulting from the execution of the interface between the marketing and finance areas in an automotive supply chain company in Brazil. The type of research adopted in this study was exploratory and descriptive and the investigation strategy was the single case study. In this regard, this research analyzed the main business processes in which the interface between these two areas occurs and established correlations between the assumptions of the marketing-finance interface presented in the international academic literature with practices presented in the Brazilian business environment. Thereafter, it can be inferred that companies that have a robust interface between marketing and finance tend to perform better. This study contributes to the knowledge of the area by concluding that the academic theory researched is in line with the practice of business in Brazil and supports the understanding about how the marketingfinance interface can boost or deteriorate the financial performance of organizationsO objetivo primário de uma organização, de forma geral, é determinar circunstâncias favoráveis de mercado e usar seus recursos para que valor seja criado para clientes e acionistas. O marketing pode determinar essas circunstâncias favoráveis, e a gestão financeira pode assegurar um uso efetivo dos recursos organizacionais. Dessa forma, a interface entre as escolhas estratégicas de marketing e a sua influência nas estratégias financeiras justifica o aprofundamento do estudo desta relação. Hyman e Mathur (2005) argumentam que a interface entre marketing e finanças torna-se cada vez mais crítica à medida em que as empresas continuamente voltam seus esforços para o crescimento de seu valor econômico. É salutar, portanto, incentivar os acadêmicos de marketing e finanças no sentido de integrar seus estudos de uma forma interdisciplinar. O objetivo geral desta tese foi identificar os fundamentos, características, práticas e resultados organizacionais decorrentes da execução da interface entre as áreas de marketing e finanças em uma empresa da cadeia de suprimentos automotiva no Brasil. O tipo de pesquisa adotada neste estudo foi exploratória e descritiva e a estratégia de investigação foi o estudo de caso único. Neste sentido, esta pesquisa analisou os principais processos de negócios em que ocorrem a interface estas duas áreas e estabeleceu correlações entre as premissas da interface marketing-finanças apresentadas na literatura acadêmica internacional com práticas apresentadas no mercado nacional. É possível concluir, portanto, que a literatura acadêmica internacional de marketing pesquisada para este estudo é aderente em todas as dimensões investigadas acerca da interface marketing-finanças. Adicionalmente, é possível inferir que as empresas que possuem uma interface robusta entre marketing e finanças tendem a apresentar uma melhor performance. O presente estudo contribui no avanço do conhecimento da área ao suportar o entendimento de como a interface entre marketing e finanças pode impulsionar ou deteriorar a performance financeira das organizaçõesCoordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPESapplication/pdfhttp://tede2.pucsp.br/tede/retrieve/51124/Elisio%20Carolino%20Sousa%20Santos%20Junior.pdf.jpgporPontifícia Universidade Católica de São PauloPrograma de Estudos Pós-Graduados em AdministraçãoPUC-SPBrasilFaculdade de Economia, Administração, Contábeis e AtuariaisMarketingAdministração financeiraFinançasMarketingBusiness managementFinanceCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOInterface entre marketing e finanças no Brasil: estudo de caso em empresa da cadeia de suprimentos automotivaTeseinfo:eu-repo/semantics/doctoralThesisinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da PUC_SPinstname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPTEXTElisio Carolino Sousa Santos Junior.pdf.txtElisio Carolino Sousa Santos Junior.pdf.txtExtracted texttext/plain255900https://repositorio.pucsp.br/xmlui/bitstream/handle/22850/4/Elisio%20Carolino%20Sousa%20Santos%20Junior.pdf.txt711e585bc5c0d88ee9b6ece61abcbadfMD54LICENSElicense.txtlicense.txttext/plain; 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dc.title.por.fl_str_mv Interface entre marketing e finanças no Brasil: estudo de caso em empresa da cadeia de suprimentos automotiva
title Interface entre marketing e finanças no Brasil: estudo de caso em empresa da cadeia de suprimentos automotiva
spellingShingle Interface entre marketing e finanças no Brasil: estudo de caso em empresa da cadeia de suprimentos automotiva
Santos Junior, Elisio Carolino Sousa
Marketing
Administração financeira
Finanças
Marketing
Business management
Finance
CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
title_short Interface entre marketing e finanças no Brasil: estudo de caso em empresa da cadeia de suprimentos automotiva
title_full Interface entre marketing e finanças no Brasil: estudo de caso em empresa da cadeia de suprimentos automotiva
title_fullStr Interface entre marketing e finanças no Brasil: estudo de caso em empresa da cadeia de suprimentos automotiva
title_full_unstemmed Interface entre marketing e finanças no Brasil: estudo de caso em empresa da cadeia de suprimentos automotiva
title_sort Interface entre marketing e finanças no Brasil: estudo de caso em empresa da cadeia de suprimentos automotiva
author Santos Junior, Elisio Carolino Sousa
author_facet Santos Junior, Elisio Carolino Sousa
author_role author
dc.contributor.advisor1.fl_str_mv Las Casas, Alexandre Luzzi
dc.contributor.authorLattes.fl_str_mv http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4210496U3
dc.contributor.author.fl_str_mv Santos Junior, Elisio Carolino Sousa
contributor_str_mv Las Casas, Alexandre Luzzi
dc.subject.por.fl_str_mv Marketing
Administração financeira
Finanças
topic Marketing
Administração financeira
Finanças
Marketing
Business management
Finance
CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
dc.subject.eng.fl_str_mv Marketing
Business management
Finance
dc.subject.cnpq.fl_str_mv CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
description The primary goal of an organization, in general terms, is to determine favorable market circumstances and use its resources to create value for both clients and shareholders. Marketing can determine these favorable circumstances and financial management can ensure the effective use of organizational resources. Therefore, the interface between strategic marketing choices and their influence on financial strategies justifies of the study of this relationship. Hyman and Mathur (2005) argue that the interface between marketing and finance becomes increasingly critical as companies continually turn their efforts towards growing their economic value. Thus, it is salutary to encourage marketing and finance scholars to integrate their studies in an interdisciplinary way. The general objective of this thesis was to identify the fundamentals, characteristics, practices and organizational results resulting from the execution of the interface between the marketing and finance areas in an automotive supply chain company in Brazil. The type of research adopted in this study was exploratory and descriptive and the investigation strategy was the single case study. In this regard, this research analyzed the main business processes in which the interface between these two areas occurs and established correlations between the assumptions of the marketing-finance interface presented in the international academic literature with practices presented in the Brazilian business environment. Thereafter, it can be inferred that companies that have a robust interface between marketing and finance tend to perform better. This study contributes to the knowledge of the area by concluding that the academic theory researched is in line with the practice of business in Brazil and supports the understanding about how the marketingfinance interface can boost or deteriorate the financial performance of organizations
publishDate 2019
dc.date.issued.fl_str_mv 2019-11-28
dc.date.accessioned.fl_str_mv 2020-01-24T12:29:14Z
dc.type.driver.fl_str_mv Tese
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dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
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dc.identifier.citation.fl_str_mv Santos Junior, Elisio Carolino Sousa. Interface entre marketing e finanças no Brasil: estudo de caso em empresa da cadeia de suprimentos automotiva. 2019. 121 f. Tese (Doutorado em Administração) - Programa de Estudos Pós-Graduados em Administração, Pontifícia Universidade Católica de São Paulo, São Paulo, 2019.
dc.identifier.uri.fl_str_mv https://tede2.pucsp.br/handle/handle/22850
identifier_str_mv Santos Junior, Elisio Carolino Sousa. Interface entre marketing e finanças no Brasil: estudo de caso em empresa da cadeia de suprimentos automotiva. 2019. 121 f. Tese (Doutorado em Administração) - Programa de Estudos Pós-Graduados em Administração, Pontifícia Universidade Católica de São Paulo, São Paulo, 2019.
url https://tede2.pucsp.br/handle/handle/22850
dc.language.iso.fl_str_mv por
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dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
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dc.publisher.none.fl_str_mv Pontifícia Universidade Católica de São Paulo
dc.publisher.program.fl_str_mv Programa de Estudos Pós-Graduados em Administração
dc.publisher.initials.fl_str_mv PUC-SP
dc.publisher.country.fl_str_mv Brasil
dc.publisher.department.fl_str_mv Faculdade de Economia, Administração, Contábeis e Atuariais
publisher.none.fl_str_mv Pontifícia Universidade Católica de São Paulo
dc.source.none.fl_str_mv reponame:Biblioteca Digital de Teses e Dissertações da PUC_SP
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