Critical Discourse Analysis in the Advertising to the Launching of the Citroën C3 Picasso
Autor(a) principal: | |
---|---|
Data de Publicação: | 2014 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | REMark - Revista Brasileira de Marketing |
Texto Completo: | https://periodicos.uninove.br/remark/article/view/12038 |
Resumo: | The aim of this study was to identify the type of advertising was used in launching new products in the automotive sector in Brazil. The advertising campaign Citron C3 Picasso. Life cubed was the study platform. A critical discourse analysis CDA - according to the precepts of Fairclough (1995) was adopted as the method. It is a single case study. The advertisements showed that the language of advertising in launching products in the automotive sector have emotional content. The results confirmed the use of transformational advertising as the protagonist of the advertising campaign to launch particular car in Brazil. |
id |
RBM-1_ac00588b58c53fd03c6af20a9d51fa0a |
---|---|
oai_identifier_str |
oai:https://periodicos.uninove.br:article/12038 |
network_acronym_str |
RBM-1 |
network_name_str |
REMark - Revista Brasileira de Marketing |
repository_id_str |
|
spelling |
Critical Discourse Analysis in the Advertising to the Launching of the Citroën C3 PicassoAnálise Crítica do Discurso na Propaganda de Lançamento do Citroën C3 PicassoAdvertising, Transformational advertising, Critical discourse analysis, Citroën C3 Picasso, Launching new cars. Edson RobertoPropaganda. Branding. Propaganda transformativa. Análise crítica do discurso. Lançamento de automóveis.The aim of this study was to identify the type of advertising was used in launching new products in the automotive sector in Brazil. The advertising campaign Citron C3 Picasso. Life cubed was the study platform. A critical discourse analysis CDA - according to the precepts of Fairclough (1995) was adopted as the method. It is a single case study. The advertisements showed that the language of advertising in launching products in the automotive sector have emotional content. The results confirmed the use of transformational advertising as the protagonist of the advertising campaign to launch particular car in Brazil.O objetivo deste estudo foi identificar o tipo de propaganda veiculada no lanamento de novos produtos do setor automobilstico no Brasil. A campanha publicitria Citron C3 Picasso. A vida elevada ao cubo foi a plataforma de estudo. A anlise crtica de discurso segundo os preceitos de Fairclough (1995) foi adotada como mtodo. As peas publicitrias evidenciaram que a linguagem da propaganda no lanamento de produtos no setor automobilstico de teor emocional. Os resultados obtidos confirmaram o uso da propaganda transformativa como protagonista da campanha publicitria de lanamento de determinado automvel no Brasil.DOI: 10.5585/remark.v13i3.2525Universidade Nove de Julho - Uninove2014-08-11info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1203810.5585/remark.v13i3.2525ReMark - Revista Brasileira de Marketing; v. 13, n. 3 (2014): Abril - Junho; 36-482177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12038/5675Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessScharf, Edson RobertoSarquis, Aléssio Bessa2019-02-19T17:43:35Zoai:https://periodicos.uninove.br:article/12038Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-19T17:43:35REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false |
dc.title.none.fl_str_mv |
Critical Discourse Analysis in the Advertising to the Launching of the Citroën C3 Picasso Análise Crítica do Discurso na Propaganda de Lançamento do Citroën C3 Picasso |
title |
Critical Discourse Analysis in the Advertising to the Launching of the Citroën C3 Picasso |
spellingShingle |
Critical Discourse Analysis in the Advertising to the Launching of the Citroën C3 Picasso Scharf, Edson Roberto Advertising, Transformational advertising, Critical discourse analysis, Citroën C3 Picasso, Launching new cars. Edson Roberto Propaganda. Branding. Propaganda transformativa. Análise crítica do discurso. Lançamento de automóveis. |
title_short |
Critical Discourse Analysis in the Advertising to the Launching of the Citroën C3 Picasso |
title_full |
Critical Discourse Analysis in the Advertising to the Launching of the Citroën C3 Picasso |
title_fullStr |
Critical Discourse Analysis in the Advertising to the Launching of the Citroën C3 Picasso |
title_full_unstemmed |
Critical Discourse Analysis in the Advertising to the Launching of the Citroën C3 Picasso |
title_sort |
Critical Discourse Analysis in the Advertising to the Launching of the Citroën C3 Picasso |
author |
Scharf, Edson Roberto |
author_facet |
Scharf, Edson Roberto Sarquis, Aléssio Bessa |
author_role |
author |
author2 |
Sarquis, Aléssio Bessa |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Scharf, Edson Roberto Sarquis, Aléssio Bessa |
dc.subject.por.fl_str_mv |
Advertising, Transformational advertising, Critical discourse analysis, Citroën C3 Picasso, Launching new cars. Edson Roberto Propaganda. Branding. Propaganda transformativa. Análise crítica do discurso. Lançamento de automóveis. |
topic |
Advertising, Transformational advertising, Critical discourse analysis, Citroën C3 Picasso, Launching new cars. Edson Roberto Propaganda. Branding. Propaganda transformativa. Análise crítica do discurso. Lançamento de automóveis. |
description |
The aim of this study was to identify the type of advertising was used in launching new products in the automotive sector in Brazil. The advertising campaign Citron C3 Picasso. Life cubed was the study platform. A critical discourse analysis CDA - according to the precepts of Fairclough (1995) was adopted as the method. It is a single case study. The advertisements showed that the language of advertising in launching products in the automotive sector have emotional content. The results confirmed the use of transformational advertising as the protagonist of the advertising campaign to launch particular car in Brazil. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-08-11 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12038 10.5585/remark.v13i3.2525 |
url |
https://periodicos.uninove.br/remark/article/view/12038 |
identifier_str_mv |
10.5585/remark.v13i3.2525 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12038/5675 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
ReMark - Revista Brasileira de Marketing; v. 13, n. 3 (2014): Abril - Junho; 36-48 2177-5184 reponame:REMark - Revista Brasileira de Marketing instname:Universidade Nove de Julho (UNINOVE) instacron:RBM |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
RBM |
institution |
RBM |
reponame_str |
REMark - Revista Brasileira de Marketing |
collection |
REMark - Revista Brasileira de Marketing |
repository.name.fl_str_mv |
REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org |
_version_ |
1799138641936646144 |