The internationalization case of Yunit consulting, Lda.: in-depth country analysis - Lithuania

Detalhes bibliográficos
Autor(a) principal: Costa, Rita Maria Da Silva
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/139345
Resumo: Yunit Consulting is a Portuguese management consulting company wishing to expand its business. This report, being part of an extensive internationalization plan, aims at evaluating the attractiveness of Lithuania, one of the identified potential target markets. As such, the country is thoroughly assessed through a PESTEL analysis, a forecast of the industry and company’s sales potential, and the evaluation of the market entry conditions. In addition, a comprehensive list of contacts and an analysis of the competitive landscape were also included. Despite its promising characteristics, Lithuania was not deemed the most suitable market.
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spelling The internationalization case of Yunit consulting, Lda.: in-depth country analysis - LithuaniaInternationalizationMarket selectionEntry strategyStrategic analysisDomínio/Área Científica::Ciências Sociais::Economia e GestãoYunit Consulting is a Portuguese management consulting company wishing to expand its business. This report, being part of an extensive internationalization plan, aims at evaluating the attractiveness of Lithuania, one of the identified potential target markets. As such, the country is thoroughly assessed through a PESTEL analysis, a forecast of the industry and company’s sales potential, and the evaluation of the market entry conditions. In addition, a comprehensive list of contacts and an analysis of the competitive landscape were also included. Despite its promising characteristics, Lithuania was not deemed the most suitable market.Gomes, Emanuel Rogério SabinoDelgado, João Pedro Pires dos Reis MuralhaRUNCosta, Rita Maria Da Silva2022-06-03T16:56:34Z2022-01-192021-12-172022-01-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/139345TID:202998886enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:16:43Zoai:run.unl.pt:10362/139345Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:25.403437Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The internationalization case of Yunit consulting, Lda.: in-depth country analysis - Lithuania
title The internationalization case of Yunit consulting, Lda.: in-depth country analysis - Lithuania
spellingShingle The internationalization case of Yunit consulting, Lda.: in-depth country analysis - Lithuania
Costa, Rita Maria Da Silva
Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short The internationalization case of Yunit consulting, Lda.: in-depth country analysis - Lithuania
title_full The internationalization case of Yunit consulting, Lda.: in-depth country analysis - Lithuania
title_fullStr The internationalization case of Yunit consulting, Lda.: in-depth country analysis - Lithuania
title_full_unstemmed The internationalization case of Yunit consulting, Lda.: in-depth country analysis - Lithuania
title_sort The internationalization case of Yunit consulting, Lda.: in-depth country analysis - Lithuania
author Costa, Rita Maria Da Silva
author_facet Costa, Rita Maria Da Silva
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel Rogério Sabino
Delgado, João Pedro Pires dos Reis Muralha
RUN
dc.contributor.author.fl_str_mv Costa, Rita Maria Da Silva
dc.subject.por.fl_str_mv Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Yunit Consulting is a Portuguese management consulting company wishing to expand its business. This report, being part of an extensive internationalization plan, aims at evaluating the attractiveness of Lithuania, one of the identified potential target markets. As such, the country is thoroughly assessed through a PESTEL analysis, a forecast of the industry and company’s sales potential, and the evaluation of the market entry conditions. In addition, a comprehensive list of contacts and an analysis of the competitive landscape were also included. Despite its promising characteristics, Lithuania was not deemed the most suitable market.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-06-03T16:56:34Z
2022-01-19
2022-01-19T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/139345
TID:202998886
url http://hdl.handle.net/10362/139345
identifier_str_mv TID:202998886
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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