Brazil and USA: internationalization process of Zaask
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Outros Autores: | , |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/67990 |
Resumo: | This paper studies the internationalization possibilities of Zaask into Brazil and the USA. Through a PESTLE analysis the countries’ conditions are determined, while an industry analysis rates its attractiveness and a company and competitors analysis verify the resources and advantages of Zaask in the markets. The markets are attractive, but the company lacks at the moment the capacity to pursue this expansion. It is recommended that Zaask pursues a differentiation focus strategy in both markets with the development of new resources, but also consider other potential markets. |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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7160 |
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Brazil and USA: internationalization process of ZaaskInternationalizationZaaskOn-demand industryServicesDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis paper studies the internationalization possibilities of Zaask into Brazil and the USA. Through a PESTLE analysis the countries’ conditions are determined, while an industry analysis rates its attractiveness and a company and competitors analysis verify the resources and advantages of Zaask in the markets. The markets are attractive, but the company lacks at the moment the capacity to pursue this expansion. It is recommended that Zaask pursues a differentiation focus strategy in both markets with the development of new resources, but also consider other potential markets.Santos, PedroGonçalves, PedroRUNFigueiredo, Catarina marquesToste, Francisco José Galvão Rocha FalcãoCruz, Manuel Maria Perloiro Corte-Real2019-04-29T15:50:20Z2019-01-212019-01-21T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/67990TID:202223477enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:32:05Zoai:run.unl.pt:10362/67990Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:34:41.011980Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Brazil and USA: internationalization process of Zaask |
title |
Brazil and USA: internationalization process of Zaask |
spellingShingle |
Brazil and USA: internationalization process of Zaask Figueiredo, Catarina marques Internationalization Zaask On-demand industry Services Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Brazil and USA: internationalization process of Zaask |
title_full |
Brazil and USA: internationalization process of Zaask |
title_fullStr |
Brazil and USA: internationalization process of Zaask |
title_full_unstemmed |
Brazil and USA: internationalization process of Zaask |
title_sort |
Brazil and USA: internationalization process of Zaask |
author |
Figueiredo, Catarina marques |
author_facet |
Figueiredo, Catarina marques Toste, Francisco José Galvão Rocha Falcão Cruz, Manuel Maria Perloiro Corte-Real |
author_role |
author |
author2 |
Toste, Francisco José Galvão Rocha Falcão Cruz, Manuel Maria Perloiro Corte-Real |
author2_role |
author author |
dc.contributor.none.fl_str_mv |
Santos, Pedro Gonçalves, Pedro RUN |
dc.contributor.author.fl_str_mv |
Figueiredo, Catarina marques Toste, Francisco José Galvão Rocha Falcão Cruz, Manuel Maria Perloiro Corte-Real |
dc.subject.por.fl_str_mv |
Internationalization Zaask On-demand industry Services Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Internationalization Zaask On-demand industry Services Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This paper studies the internationalization possibilities of Zaask into Brazil and the USA. Through a PESTLE analysis the countries’ conditions are determined, while an industry analysis rates its attractiveness and a company and competitors analysis verify the resources and advantages of Zaask in the markets. The markets are attractive, but the company lacks at the moment the capacity to pursue this expansion. It is recommended that Zaask pursues a differentiation focus strategy in both markets with the development of new resources, but also consider other potential markets. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-04-29T15:50:20Z 2019-01-21 2019-01-21T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/67990 TID:202223477 |
url |
http://hdl.handle.net/10362/67990 |
identifier_str_mv |
TID:202223477 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
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1799137969222713344 |