Brazil and USA: internationalization process of Zaask

Detalhes bibliográficos
Autor(a) principal: Figueiredo, Catarina marques
Data de Publicação: 2019
Outros Autores: Toste, Francisco José Galvão Rocha Falcão, Cruz, Manuel Maria Perloiro Corte-Real
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/67990
Resumo: This paper studies the internationalization possibilities of Zaask into Brazil and the USA. Through a PESTLE analysis the countries’ conditions are determined, while an industry analysis rates its attractiveness and a company and competitors analysis verify the resources and advantages of Zaask in the markets. The markets are attractive, but the company lacks at the moment the capacity to pursue this expansion. It is recommended that Zaask pursues a differentiation focus strategy in both markets with the development of new resources, but also consider other potential markets.
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spelling Brazil and USA: internationalization process of ZaaskInternationalizationZaaskOn-demand industryServicesDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis paper studies the internationalization possibilities of Zaask into Brazil and the USA. Through a PESTLE analysis the countries’ conditions are determined, while an industry analysis rates its attractiveness and a company and competitors analysis verify the resources and advantages of Zaask in the markets. The markets are attractive, but the company lacks at the moment the capacity to pursue this expansion. It is recommended that Zaask pursues a differentiation focus strategy in both markets with the development of new resources, but also consider other potential markets.Santos, PedroGonçalves, PedroRUNFigueiredo, Catarina marquesToste, Francisco José Galvão Rocha FalcãoCruz, Manuel Maria Perloiro Corte-Real2019-04-29T15:50:20Z2019-01-212019-01-21T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/67990TID:202223477enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:32:05Zoai:run.unl.pt:10362/67990Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:34:41.011980Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Brazil and USA: internationalization process of Zaask
title Brazil and USA: internationalization process of Zaask
spellingShingle Brazil and USA: internationalization process of Zaask
Figueiredo, Catarina marques
Internationalization
Zaask
On-demand industry
Services
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Brazil and USA: internationalization process of Zaask
title_full Brazil and USA: internationalization process of Zaask
title_fullStr Brazil and USA: internationalization process of Zaask
title_full_unstemmed Brazil and USA: internationalization process of Zaask
title_sort Brazil and USA: internationalization process of Zaask
author Figueiredo, Catarina marques
author_facet Figueiredo, Catarina marques
Toste, Francisco José Galvão Rocha Falcão
Cruz, Manuel Maria Perloiro Corte-Real
author_role author
author2 Toste, Francisco José Galvão Rocha Falcão
Cruz, Manuel Maria Perloiro Corte-Real
author2_role author
author
dc.contributor.none.fl_str_mv Santos, Pedro
Gonçalves, Pedro
RUN
dc.contributor.author.fl_str_mv Figueiredo, Catarina marques
Toste, Francisco José Galvão Rocha Falcão
Cruz, Manuel Maria Perloiro Corte-Real
dc.subject.por.fl_str_mv Internationalization
Zaask
On-demand industry
Services
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization
Zaask
On-demand industry
Services
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This paper studies the internationalization possibilities of Zaask into Brazil and the USA. Through a PESTLE analysis the countries’ conditions are determined, while an industry analysis rates its attractiveness and a company and competitors analysis verify the resources and advantages of Zaask in the markets. The markets are attractive, but the company lacks at the moment the capacity to pursue this expansion. It is recommended that Zaask pursues a differentiation focus strategy in both markets with the development of new resources, but also consider other potential markets.
publishDate 2019
dc.date.none.fl_str_mv 2019-04-29T15:50:20Z
2019-01-21
2019-01-21T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/67990
TID:202223477
url http://hdl.handle.net/10362/67990
identifier_str_mv TID:202223477
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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