The internationalization case of Yunit consulting, Lda.: in-depth country analysis - Germany
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/139344 |
Resumo: | Yunit Consulting is a Portuguese management consulting company wishing to expand its business. This report, being part of an extensive internationalization plan, aims at evaluating the attractiveness of Germany, one of the identified potential target markets. As such, the country is thoroughly assessed through a PESTEL analysis, a forecast of the industry and company’s sales potential, and the evaluation of the market entry conditions. In addition, a comprehensive list of contacts and ananalys is of the competitive landscape were also included. Despite its robustness, Germany was not considered the most viable market mainly due to its intense rivalry. |
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The internationalization case of Yunit consulting, Lda.: in-depth country analysis - GermanyInternationalizationMarket selectionEntry strategyStrategic analysisDomínio/Área Científica::Ciências Sociais::Economia e GestãoYunit Consulting is a Portuguese management consulting company wishing to expand its business. This report, being part of an extensive internationalization plan, aims at evaluating the attractiveness of Germany, one of the identified potential target markets. As such, the country is thoroughly assessed through a PESTEL analysis, a forecast of the industry and company’s sales potential, and the evaluation of the market entry conditions. In addition, a comprehensive list of contacts and ananalys is of the competitive landscape were also included. Despite its robustness, Germany was not considered the most viable market mainly due to its intense rivalry.Gomes, Emanuel Rogério SabinoDelgado, João Pedro Pires dos Reis MuralhaRUNSantos, Pedro Afonso Jesus dos2022-01-192021-12-172024-12-17T00:00:00Z2022-01-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/139344TID:202998550enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:16:42Zoai:run.unl.pt:10362/139344Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:25.212235Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The internationalization case of Yunit consulting, Lda.: in-depth country analysis - Germany |
title |
The internationalization case of Yunit consulting, Lda.: in-depth country analysis - Germany |
spellingShingle |
The internationalization case of Yunit consulting, Lda.: in-depth country analysis - Germany Santos, Pedro Afonso Jesus dos Internationalization Market selection Entry strategy Strategic analysis Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
The internationalization case of Yunit consulting, Lda.: in-depth country analysis - Germany |
title_full |
The internationalization case of Yunit consulting, Lda.: in-depth country analysis - Germany |
title_fullStr |
The internationalization case of Yunit consulting, Lda.: in-depth country analysis - Germany |
title_full_unstemmed |
The internationalization case of Yunit consulting, Lda.: in-depth country analysis - Germany |
title_sort |
The internationalization case of Yunit consulting, Lda.: in-depth country analysis - Germany |
author |
Santos, Pedro Afonso Jesus dos |
author_facet |
Santos, Pedro Afonso Jesus dos |
author_role |
author |
dc.contributor.none.fl_str_mv |
Gomes, Emanuel Rogério Sabino Delgado, João Pedro Pires dos Reis Muralha RUN |
dc.contributor.author.fl_str_mv |
Santos, Pedro Afonso Jesus dos |
dc.subject.por.fl_str_mv |
Internationalization Market selection Entry strategy Strategic analysis Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Internationalization Market selection Entry strategy Strategic analysis Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Yunit Consulting is a Portuguese management consulting company wishing to expand its business. This report, being part of an extensive internationalization plan, aims at evaluating the attractiveness of Germany, one of the identified potential target markets. As such, the country is thoroughly assessed through a PESTEL analysis, a forecast of the industry and company’s sales potential, and the evaluation of the market entry conditions. In addition, a comprehensive list of contacts and ananalys is of the competitive landscape were also included. Despite its robustness, Germany was not considered the most viable market mainly due to its intense rivalry. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-12-17 2022-01-19 2022-01-19T00:00:00Z 2024-12-17T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/139344 TID:202998550 |
url |
http://hdl.handle.net/10362/139344 |
identifier_str_mv |
TID:202998550 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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info:eu-repo/semantics/embargoedAccess |
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embargoedAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
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instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799138092844580864 |