Marketing de biblioteca : um estudo da Biblioteca Pública Municipal “Maria Ceres Silva” no município de Ribeirópolis-SE

• Autor(a) principal: Vieira, Irlan Mark Elias
• Data de Publicação: 2022
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UFS
• Texto Completo: http://ri.ufs.br/jspui/handle/riufs/17059
• topic: Biblioteconomia e documentação; Ensino de biblioteconomia e documentação; Marketing; Marketing de bibliotecas; Biblioteca pública (Ribeiropólis, SE); Biblioteca Pública Municipal “Maria Ceres Silva” (Ribeirópolis, SE); Marketing; Library Marketing; Information Unit; CIENCIAS SOCIAIS APLICADAS::CIENCIA DA INFORMACAO::BIBLIOTECONOMIA::PROCESSOS DE DISSEMINACAO DA INFORMACAO

The work intends to develop an analysis of library marketing and the use of its tools in the Municipal Public Library of Ribeirópolis. In this sense, we have as a general objective, to investigate the importance of marketing for the library's products and services and as specific objectives, to find out if there are marketing actions, to know the profile of the users and to raise the tools of the marketing mix that the library of Ribeirópolis it has. The methodology used is characterized as qualitative of the descriptive type, according to the technical procedures, the bibliographic research and the application of questionnaires were used for data collection. With this, we found that the information unit does not have a marketing plan that can help improve the provision of its services and consequent informational satisfaction of users.