THE EDUCATION FOR COMPETITIVENESS: the portrait of the pedagogical proposal on private schools’ communication in Santa Maria/RS

Detalhes bibliográficos
Autor(a) principal: Rabaiolli, Janderle
Data de Publicação: 2018
Outros Autores: Corrêa, Paula Xavier
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Observatório
Texto Completo: https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3333
Resumo: The formal education has fundamental role in formation of a person. As principal educational agent, the schools, private mainly, prepare a pedagogical proposal that fits their goals, which many times direct to a recurrent competitiveness to atract students. In this context, this article discusses the relation between the pedagogical proposal and private schools’ communication in Santa Maria, RS, pointing evidences of competitiveness. The research resorts to interviews with private schools' responsible people in the city and analysis of communication materials. From the approximation with the perspective of Fiorin’s (2014) discursive analysis, looking for identify the semantic devices present in interviews’ discourse and communication of schools, which refers to competitiveness.   KEYWORDS: Communication; Private schools; Pedagogical proposal; Competitiveness.
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spelling THE EDUCATION FOR COMPETITIVENESS: the portrait of the pedagogical proposal on private schools’ communication in Santa Maria/RSEDUCACIÓN PARA LA COMPETITIVIDAD: la propuesta pedagógica en la comunicación de las escuelas privadas en Santa Maria / RSA EDUCAÇÃO PARA A COMPETITIVIDADE: o retrato da proposta pedagógica na comunicação das escolas privadas de Santa Maria/RSComunicaçãoescolas provadasProposta pedagógicacompetitividadeeducaçãocomunicaçãoescolas privadascompetitividadeThe formal education has fundamental role in formation of a person. As principal educational agent, the schools, private mainly, prepare a pedagogical proposal that fits their goals, which many times direct to a recurrent competitiveness to atract students. In this context, this article discusses the relation between the pedagogical proposal and private schools’ communication in Santa Maria, RS, pointing evidences of competitiveness. The research resorts to interviews with private schools' responsible people in the city and analysis of communication materials. From the approximation with the perspective of Fiorin’s (2014) discursive analysis, looking for identify the semantic devices present in interviews’ discourse and communication of schools, which refers to competitiveness.   KEYWORDS: Communication; Private schools; Pedagogical proposal; Competitiveness.La educación formal desempeña un papel fundamental en la formación de la persona. El principal agente educativo, las escuelas, especialmente las privadas, elaboran una propuesta pedagógica para lograr sus objetivos. Así que a menudo recurren a la competitividad para atraer a los estudiantes. En este contexto, este artículo analiza la relación entre la propuesta pedagógica y la comunicación de las escuelas privadas en Santa Maria / RS, señalando evidencias de la competitividad. La investigación se basa en entrevistas con representantes de las escuelas privadas en la ciudad y análisis de materiales de comunicación. Desde el enfoque de la perspectiva del análisis del discurso, basado en Fiorin (2014), trata de identificar los dispositivos semánticos presentes en el discurso de las escuelas, tanto en las entrevistas y en los materiales de comunicación, que se refieren a la competitividad.   PALABRAS CLAVE: Comunicación; Escuelas privadas; Propuesta pedagógica; Competitividad.A educação formal tem papel fundamental na formação do indivíduo. Na condição de principal agente educativo, as escolas, principalmente as privadas, elaboram uma proposta pedagógica que se enquadre aos seus objetivos, o que direciona, muitas vezes, a uma recorrência à competitividade para atrair alunos.  Neste contexto, este artigo discute a relação entre a proposta pedagógica e a comunicação das escolas privadas de Santa Maria/RS, apontando evidências de competitividade. A pesquisa recorre a entrevistas com responsáveis por escolas privadas da cidade e análise de materiais de comunicação. A partir da aproximação com a perspectiva da análise discursiva de Fiorin (2014), busca-se identificar os dispositivos semânticos, presentes no discurso das entrevistas e da comunicação das escolas, que se referem à competitividade.   PALAVRAS-CHAVE: Comunicação; Escolas privadas; Proposta pedagógica; Competitividade.     ABSTRACT The formal education has fundamental role in formation of a person. As principal educational agent, the schools, private mainly, prepare a pedagogical proposal that fits their goals, which many times direct to a recurrent competitiveness to atract students. In this context, this article discusses the relation between the pedagogical proposal and private schools’ communication in Santa Maria, RS, pointing evidences of competitiveness. The research resorts to interviews with private schools' responsible people in the city and analysis of communication materials. From the approximation with the perspective of Fiorin’s (2014) discursive analysis, looking for identify the semantic devices present in interviews’ discourse and communication of schools, which refers to competitiveness.   KEYWORDS: Communication; Private schools; Pedagogical proposal; Competitiveness.     RESUMEN La educación formal desempeña un papel fundamental en la formación de la persona. El principal agente educativo, las escuelas, especialmente las privadas, elaboran una propuesta pedagógica para lograr sus objetivos. Así que a menudo recurren a la competitividad para atraer a los estudiantes. En este contexto, este artículo analiza la relación entre la propuesta pedagógica y la comunicación de las escuelas privadas en Santa Maria / RS, señalando evidencias de la competitividad. La investigación se basa en entrevistas con representantes de las escuelas privadas en la ciudad y análisis de materiales de comunicación. Desde el enfoque de la perspectiva del análisis del discurso, basado en Fiorin (2014), trata de identificar los dispositivos semánticos presentes en el discurso de las escuelas, tanto en las entrevistas y en los materiales de comunicación, que se refieren a la competitividad.   PALABRAS CLAVE: Comunicación; Escuelas privadas; Propuesta pedagógica; Competitividad.Universidade Federal do Tocantins - UFT2018-04-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/333310.20873/uft.2447-4266.2018v4n2p950Observatory Journal; Vol. 4 No. 2 (2018): Vol. 4 N. 2 (2018) Estudos sobre a naturalização da cultura da violência na sociedade midiatizada Abr-Jun 2018; 950-972Observatorio Magazine; Vol. 4 Núm. 2 (2018): Vol. 4 N. 2 (2018) Estudos sobre a naturalização da cultura da violência na sociedade midiatizada Abr-Jun 2018; 950-972Observatoire Journal; Vol. 4 No. 2 (2018): Vol. 4 N. 2 (2018) Estudos sobre a naturalização da cultura da violência na sociedade midiatizada Abr-Jun 2018; 950-972Revista Observatório ; v. 4 n. 2 (2018): Vol. 4 N. 2 (2018) Estudos sobre a naturalização da cultura da violência na sociedade midiatizada Abr-Jun 2018; 950-9722447-426610.20873/uft.2447-4266.2018v4n2reponame:Revista Observatórioinstname:Universidade Federal do Tocantins (UFT)instacron:UFTporhttps://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3333/12745https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3333/12890https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3333/12928https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3333/12952https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3333/12976https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3333/13000Copyright (c) 2018 Revista Observatórioinfo:eu-repo/semantics/openAccessRabaiolli, JanderleCorrêa, Paula Xavier2022-03-04T13:15:07Zoai:ojs.revista.uft.edu.br:article/3333Revistahttps://sistemas.uft.edu.br/periodicos/index.php/observatorio/oai2447-42662447-4266opendoar:2022-03-04T13:15:07Revista Observatório - Universidade Federal do Tocantins (UFT)false
dc.title.none.fl_str_mv THE EDUCATION FOR COMPETITIVENESS: the portrait of the pedagogical proposal on private schools’ communication in Santa Maria/RS
EDUCACIÓN PARA LA COMPETITIVIDAD: la propuesta pedagógica en la comunicación de las escuelas privadas en Santa Maria / RS
A EDUCAÇÃO PARA A COMPETITIVIDADE: o retrato da proposta pedagógica na comunicação das escolas privadas de Santa Maria/RS
title THE EDUCATION FOR COMPETITIVENESS: the portrait of the pedagogical proposal on private schools’ communication in Santa Maria/RS
spellingShingle THE EDUCATION FOR COMPETITIVENESS: the portrait of the pedagogical proposal on private schools’ communication in Santa Maria/RS
Rabaiolli, Janderle
Comunicação
escolas provadas
Proposta pedagógica
competitividade
educação
comunicação
escolas privadas
competitividade
title_short THE EDUCATION FOR COMPETITIVENESS: the portrait of the pedagogical proposal on private schools’ communication in Santa Maria/RS
title_full THE EDUCATION FOR COMPETITIVENESS: the portrait of the pedagogical proposal on private schools’ communication in Santa Maria/RS
title_fullStr THE EDUCATION FOR COMPETITIVENESS: the portrait of the pedagogical proposal on private schools’ communication in Santa Maria/RS
title_full_unstemmed THE EDUCATION FOR COMPETITIVENESS: the portrait of the pedagogical proposal on private schools’ communication in Santa Maria/RS
title_sort THE EDUCATION FOR COMPETITIVENESS: the portrait of the pedagogical proposal on private schools’ communication in Santa Maria/RS
author Rabaiolli, Janderle
author_facet Rabaiolli, Janderle
Corrêa, Paula Xavier
author_role author
author2 Corrêa, Paula Xavier
author2_role author
dc.contributor.author.fl_str_mv Rabaiolli, Janderle
Corrêa, Paula Xavier
dc.subject.por.fl_str_mv Comunicação
escolas provadas
Proposta pedagógica
competitividade
educação
comunicação
escolas privadas
competitividade
topic Comunicação
escolas provadas
Proposta pedagógica
competitividade
educação
comunicação
escolas privadas
competitividade
description The formal education has fundamental role in formation of a person. As principal educational agent, the schools, private mainly, prepare a pedagogical proposal that fits their goals, which many times direct to a recurrent competitiveness to atract students. In this context, this article discusses the relation between the pedagogical proposal and private schools’ communication in Santa Maria, RS, pointing evidences of competitiveness. The research resorts to interviews with private schools' responsible people in the city and analysis of communication materials. From the approximation with the perspective of Fiorin’s (2014) discursive analysis, looking for identify the semantic devices present in interviews’ discourse and communication of schools, which refers to competitiveness.   KEYWORDS: Communication; Private schools; Pedagogical proposal; Competitiveness.
publishDate 2018
dc.date.none.fl_str_mv 2018-04-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3333
10.20873/uft.2447-4266.2018v4n2p950
url https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3333
identifier_str_mv 10.20873/uft.2447-4266.2018v4n2p950
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3333/12745
https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3333/12890
https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3333/12928
https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3333/12952
https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3333/12976
https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3333/13000
dc.rights.driver.fl_str_mv Copyright (c) 2018 Revista Observatório
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Revista Observatório
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Tocantins - UFT
publisher.none.fl_str_mv Universidade Federal do Tocantins - UFT
dc.source.none.fl_str_mv Observatory Journal; Vol. 4 No. 2 (2018): Vol. 4 N. 2 (2018) Estudos sobre a naturalização da cultura da violência na sociedade midiatizada Abr-Jun 2018; 950-972
Observatorio Magazine; Vol. 4 Núm. 2 (2018): Vol. 4 N. 2 (2018) Estudos sobre a naturalização da cultura da violência na sociedade midiatizada Abr-Jun 2018; 950-972
Observatoire Journal; Vol. 4 No. 2 (2018): Vol. 4 N. 2 (2018) Estudos sobre a naturalização da cultura da violência na sociedade midiatizada Abr-Jun 2018; 950-972
Revista Observatório ; v. 4 n. 2 (2018): Vol. 4 N. 2 (2018) Estudos sobre a naturalização da cultura da violência na sociedade midiatizada Abr-Jun 2018; 950-972
2447-4266
10.20873/uft.2447-4266.2018v4n2
reponame:Revista Observatório
instname:Universidade Federal do Tocantins (UFT)
instacron:UFT
instname_str Universidade Federal do Tocantins (UFT)
instacron_str UFT
institution UFT
reponame_str Revista Observatório
collection Revista Observatório
repository.name.fl_str_mv Revista Observatório - Universidade Federal do Tocantins (UFT)
repository.mail.fl_str_mv
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