THE EDUCATION FOR COMPETITIVENESS: the portrait of the pedagogical proposal on private schools’ communication in Santa Maria/RS
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Data de Publicação: | 2018 |
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Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Observatório |
Texto Completo: | https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3333 |
Resumo: | The formal education has fundamental role in formation of a person. As principal educational agent, the schools, private mainly, prepare a pedagogical proposal that fits their goals, which many times direct to a recurrent competitiveness to atract students. In this context, this article discusses the relation between the pedagogical proposal and private schools’ communication in Santa Maria, RS, pointing evidences of competitiveness. The research resorts to interviews with private schools' responsible people in the city and analysis of communication materials. From the approximation with the perspective of Fiorin’s (2014) discursive analysis, looking for identify the semantic devices present in interviews’ discourse and communication of schools, which refers to competitiveness. KEYWORDS: Communication; Private schools; Pedagogical proposal; Competitiveness. |
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THE EDUCATION FOR COMPETITIVENESS: the portrait of the pedagogical proposal on private schools’ communication in Santa Maria/RSEDUCACIÓN PARA LA COMPETITIVIDAD: la propuesta pedagógica en la comunicación de las escuelas privadas en Santa Maria / RSA EDUCAÇÃO PARA A COMPETITIVIDADE: o retrato da proposta pedagógica na comunicação das escolas privadas de Santa Maria/RSComunicaçãoescolas provadasProposta pedagógicacompetitividadeeducaçãocomunicaçãoescolas privadascompetitividadeThe formal education has fundamental role in formation of a person. As principal educational agent, the schools, private mainly, prepare a pedagogical proposal that fits their goals, which many times direct to a recurrent competitiveness to atract students. In this context, this article discusses the relation between the pedagogical proposal and private schools’ communication in Santa Maria, RS, pointing evidences of competitiveness. The research resorts to interviews with private schools' responsible people in the city and analysis of communication materials. From the approximation with the perspective of Fiorin’s (2014) discursive analysis, looking for identify the semantic devices present in interviews’ discourse and communication of schools, which refers to competitiveness. KEYWORDS: Communication; Private schools; Pedagogical proposal; Competitiveness.La educación formal desempeña un papel fundamental en la formación de la persona. El principal agente educativo, las escuelas, especialmente las privadas, elaboran una propuesta pedagógica para lograr sus objetivos. Así que a menudo recurren a la competitividad para atraer a los estudiantes. En este contexto, este artículo analiza la relación entre la propuesta pedagógica y la comunicación de las escuelas privadas en Santa Maria / RS, señalando evidencias de la competitividad. La investigación se basa en entrevistas con representantes de las escuelas privadas en la ciudad y análisis de materiales de comunicación. Desde el enfoque de la perspectiva del análisis del discurso, basado en Fiorin (2014), trata de identificar los dispositivos semánticos presentes en el discurso de las escuelas, tanto en las entrevistas y en los materiales de comunicación, que se refieren a la competitividad. PALABRAS CLAVE: Comunicación; Escuelas privadas; Propuesta pedagógica; Competitividad.A educação formal tem papel fundamental na formação do indivíduo. Na condição de principal agente educativo, as escolas, principalmente as privadas, elaboram uma proposta pedagógica que se enquadre aos seus objetivos, o que direciona, muitas vezes, a uma recorrência à competitividade para atrair alunos. Neste contexto, este artigo discute a relação entre a proposta pedagógica e a comunicação das escolas privadas de Santa Maria/RS, apontando evidências de competitividade. A pesquisa recorre a entrevistas com responsáveis por escolas privadas da cidade e análise de materiais de comunicação. A partir da aproximação com a perspectiva da análise discursiva de Fiorin (2014), busca-se identificar os dispositivos semânticos, presentes no discurso das entrevistas e da comunicação das escolas, que se referem à competitividade. PALAVRAS-CHAVE: Comunicação; Escolas privadas; Proposta pedagógica; Competitividade. ABSTRACT The formal education has fundamental role in formation of a person. As principal educational agent, the schools, private mainly, prepare a pedagogical proposal that fits their goals, which many times direct to a recurrent competitiveness to atract students. In this context, this article discusses the relation between the pedagogical proposal and private schools’ communication in Santa Maria, RS, pointing evidences of competitiveness. The research resorts to interviews with private schools' responsible people in the city and analysis of communication materials. From the approximation with the perspective of Fiorin’s (2014) discursive analysis, looking for identify the semantic devices present in interviews’ discourse and communication of schools, which refers to competitiveness. KEYWORDS: Communication; Private schools; Pedagogical proposal; Competitiveness. RESUMEN La educación formal desempeña un papel fundamental en la formación de la persona. El principal agente educativo, las escuelas, especialmente las privadas, elaboran una propuesta pedagógica para lograr sus objetivos. Así que a menudo recurren a la competitividad para atraer a los estudiantes. En este contexto, este artículo analiza la relación entre la propuesta pedagógica y la comunicación de las escuelas privadas en Santa Maria / RS, señalando evidencias de la competitividad. La investigación se basa en entrevistas con representantes de las escuelas privadas en la ciudad y análisis de materiales de comunicación. Desde el enfoque de la perspectiva del análisis del discurso, basado en Fiorin (2014), trata de identificar los dispositivos semánticos presentes en el discurso de las escuelas, tanto en las entrevistas y en los materiales de comunicación, que se refieren a la competitividad. PALABRAS CLAVE: Comunicación; Escuelas privadas; Propuesta pedagógica; Competitividad.Universidade Federal do Tocantins - UFT2018-04-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/333310.20873/uft.2447-4266.2018v4n2p950Observatory Journal; Vol. 4 No. 2 (2018): Vol. 4 N. 2 (2018) Estudos sobre a naturalização da cultura da violência na sociedade midiatizada Abr-Jun 2018; 950-972Observatorio Magazine; Vol. 4 Núm. 2 (2018): Vol. 4 N. 2 (2018) Estudos sobre a naturalização da cultura da violência na sociedade midiatizada Abr-Jun 2018; 950-972Observatoire Journal; Vol. 4 No. 2 (2018): Vol. 4 N. 2 (2018) Estudos sobre a naturalização da cultura da violência na sociedade midiatizada Abr-Jun 2018; 950-972Revista Observatório ; v. 4 n. 2 (2018): Vol. 4 N. 2 (2018) Estudos sobre a naturalização da cultura da violência na sociedade midiatizada Abr-Jun 2018; 950-9722447-426610.20873/uft.2447-4266.2018v4n2reponame:Revista Observatórioinstname:Universidade Federal do Tocantins (UFT)instacron:UFTporhttps://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3333/12745https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3333/12890https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3333/12928https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3333/12952https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3333/12976https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3333/13000Copyright (c) 2018 Revista Observatórioinfo:eu-repo/semantics/openAccessRabaiolli, JanderleCorrêa, Paula Xavier2022-03-04T13:15:07Zoai:ojs.revista.uft.edu.br:article/3333Revistahttps://sistemas.uft.edu.br/periodicos/index.php/observatorio/oai2447-42662447-4266opendoar:2022-03-04T13:15:07Revista Observatório - Universidade Federal do Tocantins (UFT)false |
dc.title.none.fl_str_mv |
THE EDUCATION FOR COMPETITIVENESS: the portrait of the pedagogical proposal on private schools’ communication in Santa Maria/RS EDUCACIÓN PARA LA COMPETITIVIDAD: la propuesta pedagógica en la comunicación de las escuelas privadas en Santa Maria / RS A EDUCAÇÃO PARA A COMPETITIVIDADE: o retrato da proposta pedagógica na comunicação das escolas privadas de Santa Maria/RS |
title |
THE EDUCATION FOR COMPETITIVENESS: the portrait of the pedagogical proposal on private schools’ communication in Santa Maria/RS |
spellingShingle |
THE EDUCATION FOR COMPETITIVENESS: the portrait of the pedagogical proposal on private schools’ communication in Santa Maria/RS Rabaiolli, Janderle Comunicação escolas provadas Proposta pedagógica competitividade educação comunicação escolas privadas competitividade |
title_short |
THE EDUCATION FOR COMPETITIVENESS: the portrait of the pedagogical proposal on private schools’ communication in Santa Maria/RS |
title_full |
THE EDUCATION FOR COMPETITIVENESS: the portrait of the pedagogical proposal on private schools’ communication in Santa Maria/RS |
title_fullStr |
THE EDUCATION FOR COMPETITIVENESS: the portrait of the pedagogical proposal on private schools’ communication in Santa Maria/RS |
title_full_unstemmed |
THE EDUCATION FOR COMPETITIVENESS: the portrait of the pedagogical proposal on private schools’ communication in Santa Maria/RS |
title_sort |
THE EDUCATION FOR COMPETITIVENESS: the portrait of the pedagogical proposal on private schools’ communication in Santa Maria/RS |
author |
Rabaiolli, Janderle |
author_facet |
Rabaiolli, Janderle Corrêa, Paula Xavier |
author_role |
author |
author2 |
Corrêa, Paula Xavier |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Rabaiolli, Janderle Corrêa, Paula Xavier |
dc.subject.por.fl_str_mv |
Comunicação escolas provadas Proposta pedagógica competitividade educação comunicação escolas privadas competitividade |
topic |
Comunicação escolas provadas Proposta pedagógica competitividade educação comunicação escolas privadas competitividade |
description |
The formal education has fundamental role in formation of a person. As principal educational agent, the schools, private mainly, prepare a pedagogical proposal that fits their goals, which many times direct to a recurrent competitiveness to atract students. In this context, this article discusses the relation between the pedagogical proposal and private schools’ communication in Santa Maria, RS, pointing evidences of competitiveness. The research resorts to interviews with private schools' responsible people in the city and analysis of communication materials. From the approximation with the perspective of Fiorin’s (2014) discursive analysis, looking for identify the semantic devices present in interviews’ discourse and communication of schools, which refers to competitiveness. KEYWORDS: Communication; Private schools; Pedagogical proposal; Competitiveness. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-04-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3333 10.20873/uft.2447-4266.2018v4n2p950 |
url |
https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3333 |
identifier_str_mv |
10.20873/uft.2447-4266.2018v4n2p950 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3333/12745 https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3333/12890 https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3333/12928 https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3333/12952 https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3333/12976 https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3333/13000 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2018 Revista Observatório info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2018 Revista Observatório |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal do Tocantins - UFT |
publisher.none.fl_str_mv |
Universidade Federal do Tocantins - UFT |
dc.source.none.fl_str_mv |
Observatory Journal; Vol. 4 No. 2 (2018): Vol. 4 N. 2 (2018) Estudos sobre a naturalização da cultura da violência na sociedade midiatizada Abr-Jun 2018; 950-972 Observatorio Magazine; Vol. 4 Núm. 2 (2018): Vol. 4 N. 2 (2018) Estudos sobre a naturalização da cultura da violência na sociedade midiatizada Abr-Jun 2018; 950-972 Observatoire Journal; Vol. 4 No. 2 (2018): Vol. 4 N. 2 (2018) Estudos sobre a naturalização da cultura da violência na sociedade midiatizada Abr-Jun 2018; 950-972 Revista Observatório ; v. 4 n. 2 (2018): Vol. 4 N. 2 (2018) Estudos sobre a naturalização da cultura da violência na sociedade midiatizada Abr-Jun 2018; 950-972 2447-4266 10.20873/uft.2447-4266.2018v4n2 reponame:Revista Observatório instname:Universidade Federal do Tocantins (UFT) instacron:UFT |
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Universidade Federal do Tocantins (UFT) |
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UFT |
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UFT |
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Revista Observatório |
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Revista Observatório |
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Revista Observatório - Universidade Federal do Tocantins (UFT) |
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