LIKE, COMMENT AND SHARE:: how the followers of Boca Rosa and Niina Secrets interact on social media
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Observatório |
Texto Completo: | https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/6625 |
Resumo: | ABSTRACT: This research aims to identify the reasons why fans of the digital influencers Boca Rosa and Niina Secrets like, comment and share their postings on YouTube, Facebook and Instagram social media and on blogs. This two YouTubers were selected because they won the Digital Influencers Award, in 2017, in Fashion and Beauty categories, respectively – in this award, offered by the magazine Negócios da Comunicação, voting includes technical and popular votes. This theme selection is justified because likes, comments and shares are thermometers of the audience; they also allow the understanding of how followers relate themselves to the content since each type of posting differently instigates specific behaviours. We investigated who the followers of these influencers were, to trace their profiles and their behaviours when using these interaction resources. The methodology is based on in-depth interviews. Altogether, nine followers who have volunteered to participate in the study were interviewed. Results indicate that most of them prefer to like the content rather than comment or share. KEYWORDS: Digital influencers. Social media. Behaviour. |
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LIKE, COMMENT AND SHARE:: how the followers of Boca Rosa and Niina Secrets interact on social mediaCURTIR, COMENTAR Y COMPARTIR: como las seguidoras de Boca Rosa y Niina Secrets interactúan en las redesCURTIR, COMENTAR E COMPARTILHAR: como as seguidoras da Boca Rosa e Niina Secrets interagem nas redes: Influenciadoras digitais. Redes sociais. ComportamentoportuguesABSTRACT: This research aims to identify the reasons why fans of the digital influencers Boca Rosa and Niina Secrets like, comment and share their postings on YouTube, Facebook and Instagram social media and on blogs. This two YouTubers were selected because they won the Digital Influencers Award, in 2017, in Fashion and Beauty categories, respectively – in this award, offered by the magazine Negócios da Comunicação, voting includes technical and popular votes. This theme selection is justified because likes, comments and shares are thermometers of the audience; they also allow the understanding of how followers relate themselves to the content since each type of posting differently instigates specific behaviours. We investigated who the followers of these influencers were, to trace their profiles and their behaviours when using these interaction resources. The methodology is based on in-depth interviews. Altogether, nine followers who have volunteered to participate in the study were interviewed. Results indicate that most of them prefer to like the content rather than comment or share. KEYWORDS: Digital influencers. Social media. Behaviour. RESUMO: A proposta desta pesquisa é identificar os motivos que levam as fãs das influenciadoras digitais Boca Rosa e Niina Secrets a curtirem, comentarem e compartilharem suas postagens nas redes sociais. As duas youtubers foram vencedoras do Prêmio Influenciadores Digitais, de 2017, oferecido pela revista Negócios da Comunicação, cujo votação passava pelo voto técnico e popular, nas categorias Moda e Beleza, respectivamente. A escolha da temática se justifica porque curtidas, comentários e compartilhamentos são termômetros da audiência e permitem entender como os seguidores se relacionam com o conteúdo. Para isso buscou-se procurar quem eram as seguidoras dessas influenciadoras, a fim de traçar seus perfis e comportamentos ao utilizarem desses recursos. A metodologia é baseada em entrevistas de profundidade. No total foram entrevistadas nove seguidoras, que se disponibilizaram a participar do estudo. Os resultados apontam que a maioria prefere curtir o conteúdo a comentar ou compartilhar. PALAVRAS-CHAVE: Influenciadoras digitais. Redes sociais. Comportamento. Universidade Federal do Tocantins - UFT2019-10-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/662510.20873/uft.2447-4266.2019v5n6p132Observatory Journal; Vol. 5 No. 6 (2019): v. 5 n. 6 (2019): Netnografia e Humanidades Digitais: perspectivas e desafios Out-Dez (2019); 132-151Observatorio Magazine; Vol. 5 Núm. 6 (2019): v. 5 n. 6 (2019): Netnografia e Humanidades Digitais: perspectivas e desafios Out-Dez (2019); 132-151Observatoire Journal; Vol. 5 No. 6 (2019): v. 5 n. 6 (2019): Netnografia e Humanidades Digitais: perspectivas e desafios Out-Dez (2019); 132-151Revista Observatório ; v. 5 n. 6 (2019): v. 5 n. 6 (2019): Netnografia e Humanidades Digitais: perspectivas e desafios Out-Dez (2019); 132-1512447-426610.20873/uft.2447-4266.2019v5n6reponame:Revista Observatórioinstname:Universidade Federal do Tocantins (UFT)instacron:UFTporhttps://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/6625/16312Copyright (c) 2019 Revista Observatórioinfo:eu-repo/semantics/openAccessBueno, Thaisade Sousa Escócio Silva, Even GraziellyReino, Lucas Santiago Arraes2020-01-21T19:28:22Zoai:ojs.revista.uft.edu.br:article/6625Revistahttps://sistemas.uft.edu.br/periodicos/index.php/observatorio/oai2447-42662447-4266opendoar:2020-01-21T19:28:22Revista Observatório - Universidade Federal do Tocantins (UFT)false |
dc.title.none.fl_str_mv |
LIKE, COMMENT AND SHARE:: how the followers of Boca Rosa and Niina Secrets interact on social media CURTIR, COMENTAR Y COMPARTIR: como las seguidoras de Boca Rosa y Niina Secrets interactúan en las redes CURTIR, COMENTAR E COMPARTILHAR: como as seguidoras da Boca Rosa e Niina Secrets interagem nas redes |
title |
LIKE, COMMENT AND SHARE:: how the followers of Boca Rosa and Niina Secrets interact on social media |
spellingShingle |
LIKE, COMMENT AND SHARE:: how the followers of Boca Rosa and Niina Secrets interact on social media Bueno, Thaisa : Influenciadoras digitais. Redes sociais. Comportamento portugues |
title_short |
LIKE, COMMENT AND SHARE:: how the followers of Boca Rosa and Niina Secrets interact on social media |
title_full |
LIKE, COMMENT AND SHARE:: how the followers of Boca Rosa and Niina Secrets interact on social media |
title_fullStr |
LIKE, COMMENT AND SHARE:: how the followers of Boca Rosa and Niina Secrets interact on social media |
title_full_unstemmed |
LIKE, COMMENT AND SHARE:: how the followers of Boca Rosa and Niina Secrets interact on social media |
title_sort |
LIKE, COMMENT AND SHARE:: how the followers of Boca Rosa and Niina Secrets interact on social media |
author |
Bueno, Thaisa |
author_facet |
Bueno, Thaisa de Sousa Escócio Silva, Even Grazielly Reino, Lucas Santiago Arraes |
author_role |
author |
author2 |
de Sousa Escócio Silva, Even Grazielly Reino, Lucas Santiago Arraes |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Bueno, Thaisa de Sousa Escócio Silva, Even Grazielly Reino, Lucas Santiago Arraes |
dc.subject.por.fl_str_mv |
: Influenciadoras digitais. Redes sociais. Comportamento portugues |
topic |
: Influenciadoras digitais. Redes sociais. Comportamento portugues |
description |
ABSTRACT: This research aims to identify the reasons why fans of the digital influencers Boca Rosa and Niina Secrets like, comment and share their postings on YouTube, Facebook and Instagram social media and on blogs. This two YouTubers were selected because they won the Digital Influencers Award, in 2017, in Fashion and Beauty categories, respectively – in this award, offered by the magazine Negócios da Comunicação, voting includes technical and popular votes. This theme selection is justified because likes, comments and shares are thermometers of the audience; they also allow the understanding of how followers relate themselves to the content since each type of posting differently instigates specific behaviours. We investigated who the followers of these influencers were, to trace their profiles and their behaviours when using these interaction resources. The methodology is based on in-depth interviews. Altogether, nine followers who have volunteered to participate in the study were interviewed. Results indicate that most of them prefer to like the content rather than comment or share. KEYWORDS: Digital influencers. Social media. Behaviour. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-10-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/6625 10.20873/uft.2447-4266.2019v5n6p132 |
url |
https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/6625 |
identifier_str_mv |
10.20873/uft.2447-4266.2019v5n6p132 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/6625/16312 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2019 Revista Observatório info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2019 Revista Observatório |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal do Tocantins - UFT |
publisher.none.fl_str_mv |
Universidade Federal do Tocantins - UFT |
dc.source.none.fl_str_mv |
Observatory Journal; Vol. 5 No. 6 (2019): v. 5 n. 6 (2019): Netnografia e Humanidades Digitais: perspectivas e desafios Out-Dez (2019); 132-151 Observatorio Magazine; Vol. 5 Núm. 6 (2019): v. 5 n. 6 (2019): Netnografia e Humanidades Digitais: perspectivas e desafios Out-Dez (2019); 132-151 Observatoire Journal; Vol. 5 No. 6 (2019): v. 5 n. 6 (2019): Netnografia e Humanidades Digitais: perspectivas e desafios Out-Dez (2019); 132-151 Revista Observatório ; v. 5 n. 6 (2019): v. 5 n. 6 (2019): Netnografia e Humanidades Digitais: perspectivas e desafios Out-Dez (2019); 132-151 2447-4266 10.20873/uft.2447-4266.2019v5n6 reponame:Revista Observatório instname:Universidade Federal do Tocantins (UFT) instacron:UFT |
instname_str |
Universidade Federal do Tocantins (UFT) |
instacron_str |
UFT |
institution |
UFT |
reponame_str |
Revista Observatório |
collection |
Revista Observatório |
repository.name.fl_str_mv |
Revista Observatório - Universidade Federal do Tocantins (UFT) |
repository.mail.fl_str_mv |
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