Montaraz marketing plan-creating an online butchery

• Autor(a) principal: Pereira, Bernardo Saldanha Baptista
• Data de Publicação: 2020
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/21161
• topic: Marketing plan; E-commerce; Black pig; Internet; Plano de marketing; Porco preto

Nowadays, the vast majority of people use Internet on a daily-basis. Some companies are now created online and live entirely on the internet, sometimes without any physical spaces. This represents a strong business potential that should not be ignored by managers. With the growing relevance of the online commerce (e-commerce) it is an interesting challenge to include this strand in business and marketing plans. Online shopping has increased vastly the most recent years and has changed many business sectors. The food business is no exception to this. People are now relying more on buying food online from sources they trust and can ensure reliability. E-commerce has also provided companies to establish business relationships among them, like in the HORECA businesses. This Strategic Marketing Plan is a result of a master thesis and it is for a meat processing black pig company. The aim is to develop the only online black pig dedicated butchery in Portugal, having a solid and traditional company already well sustained in the market. Given that the company has most of its sales coming from big retailers, would be a challenge to develop an online sales channel both to the final customer but to other businesses as well.