Montaraz marketing plan-creating an online butchery
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10071/21161 |
Resumo: | Nowadays, the vast majority of people use Internet on a daily-basis. Some companies are now created online and live entirely on the internet, sometimes without any physical spaces. This represents a strong business potential that should not be ignored by managers. With the growing relevance of the online commerce (e-commerce) it is an interesting challenge to include this strand in business and marketing plans. Online shopping has increased vastly the most recent years and has changed many business sectors. The food business is no exception to this. People are now relying more on buying food online from sources they trust and can ensure reliability. E-commerce has also provided companies to establish business relationships among them, like in the HORECA businesses. This Strategic Marketing Plan is a result of a master thesis and it is for a meat processing black pig company. The aim is to develop the only online black pig dedicated butchery in Portugal, having a solid and traditional company already well sustained in the market. Given that the company has most of its sales coming from big retailers, would be a challenge to develop an online sales channel both to the final customer but to other businesses as well. |
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Montaraz marketing plan-creating an online butcheryMarketing planE-commerceBlack pigInternetPlano de marketingPorco pretoNowadays, the vast majority of people use Internet on a daily-basis. Some companies are now created online and live entirely on the internet, sometimes without any physical spaces. This represents a strong business potential that should not be ignored by managers. With the growing relevance of the online commerce (e-commerce) it is an interesting challenge to include this strand in business and marketing plans. Online shopping has increased vastly the most recent years and has changed many business sectors. The food business is no exception to this. People are now relying more on buying food online from sources they trust and can ensure reliability. E-commerce has also provided companies to establish business relationships among them, like in the HORECA businesses. This Strategic Marketing Plan is a result of a master thesis and it is for a meat processing black pig company. The aim is to develop the only online black pig dedicated butchery in Portugal, having a solid and traditional company already well sustained in the market. Given that the company has most of its sales coming from big retailers, would be a challenge to develop an online sales channel both to the final customer but to other businesses as well.Actualmente, a grande maioria das pessoas usa a Internet diariamente. Algumas empresas são agora criadas online e existem somente na Internet, por vezes, sem qualquer espaço físico. Este facto representa um potencial de negócio que não deve ser ignorado pelos gestores. Com a crescente relevância do comércio online (e-commerce) é um desafio interessante a forma incluir esta vertente nos planos de negócio e de marketing. As compras online têm tido um rápido crescimento nos anos mais recentes, mudando a forma de operar em negócios espalhados por vários sectores. O sector alimentício não é excepção. Os consumidores compram agora mais no mercado online quando conhecem a origem dos produtos e sabem que esta garante confiança. O e-commerce permitiu também que as empresas se relacionassem entre si, como por exemplo, no caso do sector da hotelaria. Este plano estratégico de Marketing é o resultado de uma tese de mestrado e visará uma empresa transformadora de carne de porco preto. O objectivo é criar a única empresa com um talho online somente dedicado ao porco preto em Portugal, tendo, no entanto, uma estrutura sólida bem fomentada no mercado. A maioria das vendas da empresa acontece através de grandes retalhistas, será, portanto, um desafio interessante o desenvolvimento canal de vendas online para o cliente final como, também, para outras empresas.2023-12-07T00:00:00Z2020-12-07T00:00:00Z2020-12-072020-10info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10071/21161TID:202567362engPereira, Bernardo Saldanha Baptistainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-12-17T01:17:06Zoai:repositorio.iscte-iul.pt:10071/21161Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:23:55.800020Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Montaraz marketing plan-creating an online butchery |
title |
Montaraz marketing plan-creating an online butchery |
spellingShingle |
Montaraz marketing plan-creating an online butchery Pereira, Bernardo Saldanha Baptista Marketing plan E-commerce Black pig Internet Plano de marketing Porco preto |
title_short |
Montaraz marketing plan-creating an online butchery |
title_full |
Montaraz marketing plan-creating an online butchery |
title_fullStr |
Montaraz marketing plan-creating an online butchery |
title_full_unstemmed |
Montaraz marketing plan-creating an online butchery |
title_sort |
Montaraz marketing plan-creating an online butchery |
author |
Pereira, Bernardo Saldanha Baptista |
author_facet |
Pereira, Bernardo Saldanha Baptista |
author_role |
author |
dc.contributor.author.fl_str_mv |
Pereira, Bernardo Saldanha Baptista |
dc.subject.por.fl_str_mv |
Marketing plan E-commerce Black pig Internet Plano de marketing Porco preto |
topic |
Marketing plan E-commerce Black pig Internet Plano de marketing Porco preto |
description |
Nowadays, the vast majority of people use Internet on a daily-basis. Some companies are now created online and live entirely on the internet, sometimes without any physical spaces. This represents a strong business potential that should not be ignored by managers. With the growing relevance of the online commerce (e-commerce) it is an interesting challenge to include this strand in business and marketing plans. Online shopping has increased vastly the most recent years and has changed many business sectors. The food business is no exception to this. People are now relying more on buying food online from sources they trust and can ensure reliability. E-commerce has also provided companies to establish business relationships among them, like in the HORECA businesses. This Strategic Marketing Plan is a result of a master thesis and it is for a meat processing black pig company. The aim is to develop the only online black pig dedicated butchery in Portugal, having a solid and traditional company already well sustained in the market. Given that the company has most of its sales coming from big retailers, would be a challenge to develop an online sales channel both to the final customer but to other businesses as well. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-12-07T00:00:00Z 2020-12-07 2020-10 2023-12-07T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10071/21161 TID:202567362 |
url |
http://hdl.handle.net/10071/21161 |
identifier_str_mv |
TID:202567362 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
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openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799134801543823360 |